Mappin was a traditional department store in Brazil, based in São Paulo, with the official name of Casa Anglo-Brasileira S/A. With origins in 1774 in the city of Sheffield, England, it was later brought to Brazil by the brothers Walter and Hebert Mappin.
During the 86 years in which it served São Paulo, it was one of the pioneers of the retail trade. In the 1930s, innovated by putting labels with prices in the windows. Was the driving force behind the installment plan. Between 1940s and 1950s, Mappin was the meeting point of São Paulo elite. Anticipated the "concept" of shopping mall, bringing together products of various types in one location. The store at Praça Ramos de Azevedo, in the center of São Paulo, has become a benchmark of the brand.
Some branches were opened:
The traditional clock on the building of the first major store located at Praça Ramos de Azevedo.
1969 – Rua São Bento
1977 – Avenida São João: the first of São Paulo to have its own parking lot
1987 – Shopping Mappin ABC, the first store outside the São Paulo state capital
1991 – Shopping Center Norte, Shopping West Plaza and Shopping Morumbi
1991 – It was created the TV Mappin: sale of products by telephone
1993 – Shopping Jardim Sul
1995 – Esplanada Shopping, in Sorocaba, São Paulo state countryside
Its most famous jingle was: "Mappin, venha correndo, Mappin, chegou a hora, Mappin, é a liquidação" [Mappin, come running, Mappin, the hour has come, Mappin, it is the sale].
Campaignsedit
Liquida, liquida! Eletrodomésticos, higiene, autopeças, etc. [Sale, sale! Home appliances, hygiene, car parts, etc.] (1975)
Economia é só no Mappin [Economy is only on Mappin] (1977/78)
Compre tudo para a Copa do Mundo [Buy everything for the World Cup] (1986)
Compre de novo para a Copa do Mundo [Buy again for the World Cup] (1990)
It closed down in 1999, during the administration of Ricardo Mansur. It had its bankruptcy decreed along with the Mesbla stores, who had been incorporated into Mappin in 1996. In 1999, Grupo Pão de Açúcar, through the Extra hypermarkets, took over the store in Praça Ramos de Azevedo, whose building belongs to the Santa Casa, with the "Extra Mappin" flag, and soon abandoned it.[1] In 2003, the store was closed under the allegation of having low profitability, not offsetting the point of sale maintenance costs, and the store did not meet more at the "quality standards that should be part of all the flags of the group."[2]
According to the Mônica Bergamo's column on 3 June 2009, Ricardo Mansur, the last owner of the network, considered to reopen Mappin, including forwarding a request of bankruptcy to the judge and tried to raise money from international investors.[3] However, on 12 November 2010 there was a judicial auction, and the Mappin brand, valued at R$12 million, was bought by the network Lojas Marabraz by less than half of the price. The general director of Marabraz, Nasser Fares, aims to put the brand on active duty, at the latest in 2016.[4]
^Futema, Fabiana (25 September 2003). "Ex-loja do Mappin na praça Ramos volta a fechar as portas" [Mappin former store in the Ramos square close the doors again]. Folha Online (in Portuguese). São Paulo. Retrieved 18 May 2015.
^Futema, Fabiana (25 September 2003). "Ex-funcionários do Mappin querem assumir loja da praça Ramos" [Former employees of Mappin want to take on Ramos square store]. Folha Online (in Portuguese). São Paulo. Retrieved 18 May 2015.
^Bergamo, Mônica (3 June 2009). "Mônica Bergamo: Mansur quer reabrir o Mappin" [Mônica Bergamo: Mansur wants to reopen Mappin]. Folha Online (in Portuguese). São Paulo. Retrieved 18 May 2015.
^Villalba, Isabella (19 June 2013). [Mappin: retail giant will be back, but only in 2016]. Consumidor Moderno (in Portuguese). UOL. Archived from the original on 16 July 2014. Retrieved 18 May 2015.
April 12, 2024
mappin, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, 2015, learn, when, . This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Mappin news newspapers books scholar JSTOR May 2015 Learn how and when to remove this template message Mappin was a traditional department store in Brazil based in Sao Paulo with the official name of Casa Anglo Brasileira S A With origins in 1774 in the city of Sheffield England it was later brought to Brazil by the brothers Walter and Hebert Mappin MappinCompany typePrivately held companyIndustryRetailFoundedSao Paulo 29 November 1913 1913 11 29 Defunct1999 1999 HeadquartersSao Paulo BrazilKey peopleWalter MappinHebert MappinAlberto AlvesCosette AlvesRicardo MansurWebsitehttp www mappin com br Old building of Mappin in the Ramos de Azevedo Square Sao Paulo 2013Contents 1 History 2 Campaigns 3 The end 4 See also 5 ReferencesHistory editDuring the 86 years in which it served Sao Paulo it was one of the pioneers of the retail trade In the 1930s innovated by putting labels with prices in the windows Was the driving force behind the installment plan Between 1940s and 1950s Mappin was the meeting point of Sao Paulo elite Anticipated the concept of shopping mall bringing together products of various types in one location The store at Praca Ramos de Azevedo in the center of Sao Paulo has become a benchmark of the brand Some branches were opened nbsp The traditional clock on the building of the first major store located at Praca Ramos de Azevedo 1969 Rua Sao Bento 1977 Avenida Sao Joao the first of Sao Paulo to have its own parking lot 1984 Itaim Bibi 1987 Shopping Mappin ABC the first store outside the Sao Paulo state capital 1991 Shopping Center Norte Shopping West Plaza and Shopping Morumbi 1991 It was created the TV Mappin sale of products by telephone 1993 Shopping Jardim Sul 1995 Esplanada Shopping in Sorocaba Sao Paulo state countrysideIts most famous jingle was Mappin venha correndo Mappin chegou a hora Mappin e a liquidacao Mappin come running Mappin the hour has come Mappin it is the sale Campaigns editLiquida liquida Eletrodomesticos higiene autopecas etc Sale sale Home appliances hygiene car parts etc 1975 Economia e so no Mappin Economy is only on Mappin 1977 78 Compre tudo para a Copa do Mundo Buy everything for the World Cup 1986 Compre de novo para a Copa do Mundo Buy again for the World Cup 1990 TV Mappin 1992 Turma da Monica 1980 1999 bankruptcy The end editIt closed down in 1999 during the administration of Ricardo Mansur It had its bankruptcy decreed along with the Mesbla stores who had been incorporated into Mappin in 1996 In 1999 Grupo Pao de Acucar through the Extra hypermarkets took over the store in Praca Ramos de Azevedo whose building belongs to the Santa Casa with the Extra Mappin flag and soon abandoned it 1 In 2003 the store was closed under the allegation of having low profitability not offsetting the point of sale maintenance costs and the store did not meet more at the quality standards that should be part of all the flags of the group 2 According to the Monica Bergamo s column on 3 June 2009 Ricardo Mansur the last owner of the network considered to reopen Mappin including forwarding a request of bankruptcy to the judge and tried to raise money from international investors 3 However on 12 November 2010 there was a judicial auction and the Mappin brand valued at R 12 million was bought by the network Lojas Marabraz by less than half of the price The general director of Marabraz Nasser Fares aims to put the brand on active duty at the latest in 2016 4 See also editMesblaReferences edit Futema Fabiana 25 September 2003 Ex loja do Mappin na praca Ramos volta a fechar as portas Mappin former store in the Ramos square close the doors again Folha Online in Portuguese Sao Paulo Retrieved 18 May 2015 Futema Fabiana 25 September 2003 Ex funcionarios do Mappin querem assumir loja da praca Ramos Former employees of Mappin want to take on Ramos square store Folha Online in Portuguese Sao Paulo Retrieved 18 May 2015 Bergamo Monica 3 June 2009 Monica Bergamo Mansur quer reabrir o Mappin Monica Bergamo Mansur wants to reopen Mappin Folha Online in Portuguese Sao Paulo Retrieved 18 May 2015 Villalba Isabella 19 June 2013 Mappin gigante do varejo volta mas so em 2016 Mappin retail giant will be back but only in 2016 Consumidor Moderno in Portuguese UOL Archived from the original on 16 July 2014 Retrieved 18 May 2015 Retrieved from https en wikipedia org w index php title Mappin amp oldid 1183946674, wikipedia, wiki, book, books, library,
