Manhattan Design was a graphic design collective in New York City from 1979 until 1991. The studio is known for having designed the MTV logo,[1] as well as album packaging, posters, books, and magazines. They also conceived the adaptation of the MTV "moon man" as the award for the MTV Video Music Awards, based on the original concept by MTV's first creative director, Fred Seibert, a video that played at the top of every hour of every day for almost four years (75,000 times).[2]
Partners Pat Gorman, Frank Olinsky, and Patti Rogoff met at the Arica Institute, where they worked in the in-house design department. They founded Manhattan Design in 1979, opening their first office in a tiny room in the back of a tai chi studio, on the second floor above C.O. Bigelow Apothecaries, in Greenwich Village.[3]
MTV logo designedit
Late in 1980, before the channel had been formally named (it was originally called "The Music Channel" after its sister network, The Movie Channel),[4] MTV creative director Fred Seibert approached the team to design the network's logo. He had known Olinsky since childhood, and Olinsky had designed record covers for Seibert's company Oblivion Records in 1975. Manhattan Design created hundreds of preliminary designs, but when the 'MTV' name was chosen, partner Gorman sketched out the now familiar "M" in a bold 3-d sans serif, a "new wave" style "TV" was added by Olinsky, and the design was presented to the network. Seibert and partner Alan Goodman wanted the "TV" redesigned, and Olinsky took a large version of the "M" into the studio stairwell, spray painted a graffiti-style "TV" on it, and presented it, paint drips and all, to the network.[1][4]
After the logo was approved, the partners were asked to come up with the "corporate colors" for the logo. A revolutionary decision was made: there wouldn't be any corporate colors. The "M" and the "TV" could be made of anything at all. The influence of the MTV logo's chameleon-like look can be seen today.
When Manhattan Design closed up shop in 1991, Patti Rogoff was hired to work in-house for the MTV Networks Creative Services group, Frank Olinsky went on to become a leading designer of album packages,[5][6] and Pat Gorman became an acupuncturist.
Referencesedit
^ ab"MTV Logo Story". Frankolinsky.com. Retrieved 2013-12-14.
^"More than 75,000 times". Frederatorblogs.com. Retrieved 2013-12-14.
^Peter Vidani (1980-05-05). "MTV: Music Television, The Logo". Fredseibert.com. Retrieved 2013-12-14.
^ abPeter Vidani. "The evolution of a famous logo". Fredseibert.com. Retrieved 2013-12-14.
^"The Frank Olinsky Website". Frankolinsky.com. Retrieved 2013-12-14.
^"Fred Seibert's blog - Frank Olinsky". Frederatorblogs.com.
External linksedit
Official website
January 01, 1970
manhattan, design, graphic, design, collective, york, city, from, 1979, until, 1991, studio, known, having, designed, logo, well, album, packaging, posters, books, magazines, they, also, conceived, adaptation, moon, award, video, music, awards, based, original. Manhattan Design was a graphic design collective in New York City from 1979 until 1991 The studio is known for having designed the MTV logo 1 as well as album packaging posters books and magazines They also conceived the adaptation of the MTV moon man as the award for the MTV Video Music Awards based on the original concept by MTV s first creative director Fred Seibert a video that played at the top of every hour of every day for almost four years 75 000 times 2 Contents 1 History 1 1 MTV logo design 2 Closing 3 References 4 External linksHistory editPartners Pat Gorman Frank Olinsky and Patti Rogoff met at the Arica Institute where they worked in the in house design department They founded Manhattan Design in 1979 opening their first office in a tiny room in the back of a tai chi studio on the second floor above C O Bigelow Apothecaries in Greenwich Village 3 MTV logo design edit Late in 1980 before the channel had been formally named it was originally called The Music Channel after its sister network The Movie Channel 4 MTV creative director Fred Seibert approached the team to design the network s logo He had known Olinsky since childhood and Olinsky had designed record covers for Seibert s company Oblivion Records in 1975 Manhattan Design created hundreds of preliminary designs but when the MTV name was chosen partner Gorman sketched out the now familiar M in a bold 3 d sans serif a new wave style TV was added by Olinsky and the design was presented to the network Seibert and partner Alan Goodman wanted the TV redesigned and Olinsky took a large version of the M into the studio stairwell spray painted a graffiti style TV on it and presented it paint drips and all to the network 1 4 After the logo was approved the partners were asked to come up with the corporate colors for the logo A revolutionary decision was made there wouldn t be any corporate colors The M and the TV could be made of anything at all The influence of the MTV logo s chameleon like look can be seen today As a result of their association with MTV Manhattan Design became highly sought after for all sorts of hip design projects working with such notables as The B 52s The Cars Billy Idol Duran Duran R E M Sting 10 000 Maniacs Suzanne Vega and others Closing editWhen Manhattan Design closed up shop in 1991 Patti Rogoff was hired to work in house for the MTV Networks Creative Services group Frank Olinsky went on to become a leading designer of album packages 5 6 and Pat Gorman became an acupuncturist References edit a b MTV Logo Story Frankolinsky com Retrieved 2013 12 14 More than 75 000 times Frederatorblogs com Retrieved 2013 12 14 Peter Vidani 1980 05 05 MTV Music Television The Logo Fredseibert com Retrieved 2013 12 14 a b Peter Vidani The evolution of a famous logo Fredseibert com Retrieved 2013 12 14 The Frank Olinsky Website Frankolinsky com Retrieved 2013 12 14 Fred Seibert s blog Frank Olinsky Frederatorblogs com External links editOfficial website Retrieved from https en wikipedia org w index php title Manhattan Design amp oldid 1183987110, wikipedia, wiki, book, books, library,
