M.K. Guertin was born on January 18, 1891, in Liberty, Texas, northeast of Houston. He worked on the family farm and as an apprentice in the printing trade.
Careeredit
He left Texas for California in 1923 where he began working on marketing efforts for his sister who owned multiple hotels in Long Beach, California.
He was involved in the creation of the Southern California Auto Court Association and the California Auto Court Association in 1925. He purchased the Cherry Motor Court in Long Beach in 1933, and in 1938 purchased the Beach Motel, which would become the first Best Western property. Over time he built or owned 13 motels in California.
In 1946 he started an association of independently owned hotels to refer business to each other, which was the beginning of Best Western.[1] While taking a trip from his hotel to Tacoma, Washington, Guertin recorded the names and locations of motels less than a gas tank apart from each other.[2] He used the information collected to create a guide provided to the growing number of interstate travelers on trips.[3] Members were initially recruited by Guertin who sought varied hotels from small roadside motor courts to urban hotels as long as the owners agreed to adhere to the association's high standards of quality and service. Over time, this referral program grew into Best Western, the world's largest hotel chain.
He was inducted into the Hospitality Industry's Hall of Honor at the Hilton College of Hotel and Restaurant Management posthumously in 2009[4] for his many contributions to the industry. At the time of induction David Kong, President and CEO of Best Western, said: "M.K. understood that, while product is important, the essence of hospitality lies in service experience." Guertin was known as "Mr. Motel" to a generation of owners who were involved in building Best Western. Under Best Western's ownership model,[5] each hotel is independently owned and operated, and the brand supports hotels with marketing and supply support. Best Western is now a global hotel brand with 4,200 hotels in more than 100 countries.[1]
Referencesedit
^ ab"Best Western facts". CNN. 2007-11-09. Retrieved 2022-06-11.
^. www.ahla.com. Archived from the original on 13 May 2012. Retrieved 14 January 2022.
^. www.hrm.uh.edu. Archived from the original on 26 March 2014. Retrieved 14 January 2022.
^Richard L. Johnson. "Hospitality Industry Hall of Honor to Induct Best Western Founder, M.K. Guertin and Houston Restaurant Family, the Pappas Brothers". Hotel-online.com. Retrieved 2012-07-21.
^. www.hrm.uh.edu. Archived from the original on 5 October 2013. Retrieved 14 January 2022.
January 01, 1970
guertin, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, july, 2012, learn,. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources M K Guertin news newspapers books scholar JSTOR July 2012 Learn how and when to remove this message Merile Key M K Guertin January 18 1891 April 14 1970 was the founder of Best Western and was known in the hospitality industry as Mr Motel M K GuertinBorn 1891 01 18 January 18 1891Liberty Texas U S DiedApril 14 1970 1970 04 14 aged 79 Long Beach California U S OccupationHotelierKnown forFounder of Best Western Hotels Contents 1 Biography 1 1 Early life 1 2 Career 2 ReferencesBiography editEarly life edit M K Guertin was born on January 18 1891 in Liberty Texas northeast of Houston He worked on the family farm and as an apprentice in the printing trade Career edit He left Texas for California in 1923 where he began working on marketing efforts for his sister who owned multiple hotels in Long Beach California He was involved in the creation of the Southern California Auto Court Association and the California Auto Court Association in 1925 He purchased the Cherry Motor Court in Long Beach in 1933 and in 1938 purchased the Beach Motel which would become the first Best Western property Over time he built or owned 13 motels in California In 1946 he started an association of independently owned hotels to refer business to each other which was the beginning of Best Western 1 While taking a trip from his hotel to Tacoma Washington Guertin recorded the names and locations of motels less than a gas tank apart from each other 2 He used the information collected to create a guide provided to the growing number of interstate travelers on trips 3 Members were initially recruited by Guertin who sought varied hotels from small roadside motor courts to urban hotels as long as the owners agreed to adhere to the association s high standards of quality and service Over time this referral program grew into Best Western the world s largest hotel chain He was inducted into the Hospitality Industry s Hall of Honor at the Hilton College of Hotel and Restaurant Management posthumously in 2009 4 for his many contributions to the industry At the time of induction David Kong President and CEO of Best Western said M K understood that while product is important the essence of hospitality lies in service experience Guertin was known as Mr Motel to a generation of owners who were involved in building Best Western Under Best Western s ownership model 5 each hotel is independently owned and operated and the brand supports hotels with marketing and supply support Best Western is now a global hotel brand with 4 200 hotels in more than 100 countries 1 References edit a b Best Western facts CNN 2007 11 09 Retrieved 2022 06 11 100 Years www ahla com Archived from the original on 13 May 2012 Retrieved 14 January 2022 Inductees www hrm uh edu Archived from the original on 26 March 2014 Retrieved 14 January 2022 Richard L Johnson Hospitality Industry Hall of Honor to Induct Best Western Founder M K Guertin and Houston Restaurant Family the Pappas Brothers Hotel online com Retrieved 2012 07 21 News www hrm uh edu Archived from the original on 5 October 2013 Retrieved 14 January 2022 Retrieved from https en wikipedia org w index php title M K Guertin amp oldid 1170312827, wikipedia, wiki, book, books, library,
