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M-Pesa

M-PESA (M for mobile, PESA is Swahili for money) is a mobile phone-based money transfer service, payments and micro-financing service, launched in 2007 by Vodafone and Safaricom, the largest mobile network operator in Kenya.[1] It has since expanded to Tanzania, Mozambique, DRC, Lesotho, Ghana, Egypt, Afghanistan,South Africa and Ethiopia . The rollouts in India, Romania, and Albania were terminated amid low market uptake. M-PESA allows users to deposit, withdraw, transfer money, pay for goods and services (Lipa na M-PESA, Swahili for "Pay with M-PESA"), access credit and savings, all with a mobile device.[2]

M-PESA
Operating areaKenya, Tanzania, South Africa, Afghanistan, Lesotho, DRC, Ghana, Mozambique, Egypt, Ethiopia.
MembersSafaricom
Founded2007
OwnerSafaricom
Websitewww.vodafone.com/m-pesa

The service allows users to deposit money into an account stored on their cell phones, to send balances using PIN-secured SMS text messages to other users, including sellers of goods and services, and to redeem deposits for regular money. Users are charged a fee for sending and withdrawing money using the service.[3]

M-PESA is a branchless banking service; M-PESA customers can deposit and withdraw money from a network of agents that includes airtime resellers and retail outlets acting as banking agents.

M-PESA spread quickly, and by 2010 had become the most successful mobile-phone-based financial service in the developing world.[4] By 2012, a stock of about 17 million M-PESA accounts had been registered in Kenya. By June 2016, a total of 7 million M-PESA accounts had been opened in Tanzania by Vodacom. The service has been lauded for giving millions of people access to the formal financial system and for reducing crime in otherwise largely cash-based societies.[5] However, the near-monopolistic providers of the M-PESA service are sometimes criticized for the high cost that the service imposes on its often poor users.

History edit

 
An M-PESA agent shop in Nairobi, Kenya. In such shops, customers can access most M-PESA services

Safaricom and Vodafone launched M-PESA, a mobile-based payment service targeting the un-banked, pre-pay mobile subscribers in Kenya on a pilot basis in October 2005.[6] It was started as a public/private sector initiative after Vodafone was successful in winning funds from the Financial Deepening Challenge Fund competition established by the UK government's Department for International Development to encourage private sector companies to engage in innovative projects so as to deepen the provision of financial services in emerging economies.[7]

The initial obstacle in the pilot was gaining the agent's trust and encouraging them to process cash withdrawals and agent training.[8] However, once Vodafone introduced the ability to buy airtime using M-PESA, the transaction volume increased rapidly. A 5% discount was offered on any airtime purchased through M-PESA and this served as an effective incentive. By 1 March 2006, KSh50.7 million had been transferred through the system. The successful operation of the pilot was a key component in Vodafone and Safaricom's decision to take the product full scale. The learning from the pilot helped to confirm the market need for the service and although it mainly revolved around facilitating loan repayments and disbursements for Faulu customers, it also tested features such as airtime purchase and national remittance. The full commercial launch was initiated in March 2007.

A snapshot of the market then depicted that only a small percentage of people in Kenya used traditional banking services. There were low levels of bank income, high bank fees incurred and charged; most of the services were out of geographical reach to the rural Kenyan.[9] Notably, a high level of mobile penetration was evident throughout the country making the adoption of mobile payments a viable alternative to the traditional banking channels. According to a survey done by CBS in 2005, Kenya then had over 5,970,600 people employed in the informal sector. This informal sector constituted 98%.

In 2002, researchers at Gamos and the Commonwealth Telecommunications Organisation, funded by the UK's Department for International Development (DFID), documented that in Uganda, Botswana and Ghana, people were using airtime as a proxy for money transfer.[10] Kenyans were transferring airtime to their relatives or friends who were then using it or reselling it. Gamos researchers approached MCel[11] in Mozambique, and in 2004 MCel introduced the first authorised airtime credit swapping – a precursor step towards M-PESA.[12] The idea was discussed by the Commission for Africa[13] and DFID introduced the researchers to Vodafone who had been discussing supporting microfinance and back office banking with mobile phones. S. Batchelor (Gamos) and N. Hughes (Vodafone CSR) discussed how a system of money transfer could be created in Kenya. DFID amended the terms of reference for its grant to Vodafone, and piloting began in 2005. Safaricom launched a new mobile phone-based payment and money transfer service, known as M-PESA.[4]

The initial work of developing the product was given to a product and technology development company known as Sagentia.[14] Development and second line support responsibilities were transferred to IBM in September 2009, where most of the original Sagentia team transferred to.[15] Following a three-year migration project to a new technology stack, as of 26 February 2017, IBM's responsibilities have been transferred to Huawei in all markets.[16]

Concept edit

 
Image showing an individual using the M-PESA mobile money transfer.

The initial concept of M-PESA was to create a service which would allow microfinance borrowers to conveniently receive and repay loans using the network of Safaricom airtime resellers.[17] This would enable microfinance institutions (MFIs) to offer more competitive loan rates to their users, as costs are lower than when dealing in cash. The users of the service would gain through being able to track their finances more easily. When the service was piloted, customers adopted the service for a variety of alternative uses and complications arose with Faulu, the partnering MFI. In discussion with other parties, M-PESA was re-focused and launched with a different value proposition: sending remittances home across the country and making payments.[17]

Services edit

 
Safaricom's M-PESA service screen on a Nokia feature phone.

M-PESA is operated by Safaricom and Vodacom, mobile network operators (MNO) not classed as deposit-taking institutions, such as a bank. M-PESA customers can deposit and withdraw currency from a network of agents that includes airtime resellers and retail outlets acting as banking agents. The service enables its users to:

  • deposit and withdraw local currency
  • transfer currencies to other users
  • pay bills
  • purchase airtime
  • save currency in a virtual account (Mshwari, Swahili for "calm")[18][19]
  • transfer currencies between the service and, in some markets like Kenya, a bank account[20]
  • borrow money to complete a transaction when short on cash (Fuliza, Swahili for "flush (with money)")[21]

Partnerships with Kenyan banks offer expanded banking services like interest-bearing accounts, loans, and insurance.[22]

The user interface technology of M-PESA differs between Safaricom of Kenya and Vodacom of Tanzania, although the underlying platform is the same. While Safaricom uses SIM toolkit (STK) to provide handset menus for accessing the service, Vodacom relies mostly on USSD to provide users with menus, but also supports STK.[23]

Cost, transaction charges, statistics edit

Transaction charges depend on the amount of money being transferred and whether the payee is a registered user of the service. The actual cost is a fixed amount for a given range of transaction sizes; for example Safaricom charges up to KSh66 (US$0.6) for a transaction to an unregistered user for transactions between KSh10 and KSh500 (US$0.92–US$4.56). For registered users the charge is KSh27 (US$0.25) or 5.4% to 27% for the same amount. At the highest transfer bracket of KSh50,001–70,000, the fee for a transfer to a registered user is KSh110 (US$1) or 0.16–0.22 %. The maximum amount that can be transferred to a non-registered user of the system is KSh35,000 (US$319.23), with a fee of KSh275 (US$2.51) or 0.8%. Cash withdrawal fees are also charged. With a charge of KSh10 (US$0.09) for a withdrawal of KSh50–100 or 10% to 20%, and up to KSh330 (US$3.01) for a withdrawal of KSh50,001–70,000 or 0.47% to 0.66% .[24][25]

In an article published in 2015, Anja Bengelstorff cites the Central Bank of Kenya when she states that CHF 1 billion is moved in fiscal year 2014, with a profit of CHF 268 million, that is close to 27% of the moved money.[26] In 2016, M-PESA moved KSh15 billion (US$147776845.14) per day, with a revenue of KSh41 billion. In 2017 KSh6,869 billion were moved according to a figure in Safaricoms own annual report, with a revenue of KSh55 billion. This would put Safaricom's profit ratio at around <1 % of total money transferred.[27][28][full citation needed]

Effect on poverty in Kenya edit

With the support of Financial Sector Deepening Kenya and the Bill & Melinda Gates Foundation, Tavneet Suri from the Massachusetts Institute of Technology and William Jack from Georgetown University have produced a series of papers extolling the benefits of M-PESA. In particular, their 2016 article published in Science has been influential in the international development community. The much cited result of the paper was that "access to M-PESA increased per capita consumption levels and lifted 194,000 households, or 2 % of Kenyan households, out of poverty."[29] Global development institutions focusing on the development potential of financial technology frequently cite M-PESA as a major success story in this respect, citing the poverty-reduction claim and including a reference to Suri and Jack's 2016 signature article. In a report on "Financing for Development", the United Nations write: "The digitalization of finance offers new possibilities for greater financial inclusion and alignment with the 2030 Agenda for Sustainable Development and implementation of the Social Development Goals. In Kenya, the expansion of mobile money lifted two per cent of households in the country above the poverty line."[30]

However, these findings on the role of M-PESA in reducing poverty have been contested in a 2019 paper, arguing that "Suri and Jack’s work contains so many serious errors, omissions, logical inconsistencies and flawed methodologies that it is actually correct to say that they have helped to catalyse into existence a largely false narrative surrounding the power of the fin-tech industry to advance the cause of poverty reduction and sustainable development in Africa (and elsewhere)".[31]

Markets edit

Kenya edit

 
An M-PESA payment register at a Kenyan coffee shop

M-PESA was first launched by the Kenyan mobile network operator Safaricom, where Vodafone is technically a minority shareholder (40%), in March 2007.[17] M-PESA quickly captured a significant market share for cash transfers, and grew to 17 million subscribers by December 2011 in Kenya alone.[1]

The growth of the service forced formal banking institutions to take note of the new venture. In December 2008, a group of banks reportedly lobbied the Kenyan finance minister to audit M-PESA, in an effort to at least slow the growth of the service. This ploy failed, as the audit found that the service was robust.[32] At this time the Banking Act did not provide a basis to regulate products offered by non-banks, of which M-PESA was one such very successful product. As at November 2014, M-PESA transactions for the 11 months of 2014 were valued at KSh2.1 trillion, a 28% increase from 2013, and almost half the value of the country's GDP.[citation needed]

On 19 November 2014, Safaricom launched a companion Android app, Safaricom M-Ledger[33][non-primary source needed] for its M-Pesa users. The application, currently[when?] available only on Android,but as of now it's supported by iOS devices .The app gives M-PESA users a historical view of all their transactions. Many other companies business models rely on the M-PESA system in Kenya, such as M-kopa and Sportpesa.[34]

On 23 February 2018, it was reported that the Google Play store started taking payments for apps via Kenya's M-PESA service.[35] On 8 January 2019, Safaricom launched Fuliza, an M-PESA overdraft facility.[36]

Tanzania edit

M-PESA was launched in Tanzania by Vodacom in 2008 but its initial ability to attract customers fell short of expectations. In 2010, the International Finance Corporation released a report which explored many of these issues in greater depth and analyzed the strategic changes that Vodacom has implemented to improve their market position.[37] As of May 2013, M-PESA in Tanzania had five million subscribers.[38]

Afghanistan edit

In 2008, Vodafone partnered with Roshan, Afghanistan's primary mobile operator, to provide M-PESA, the local brand of the service.[39] When the service was launched, it was initially used to pay policemen's salaries set to be competitive with what the Taliban were earning. Soon after the product was launched, the Afghan National Police found that under the previous cash model, 10% of their workforce were ghost police officers who did not exist; their salaries had been pocketed by others. When corrected in the new system, many police officers believed that they had received a raise or that there had been a mistake, as their salaries rose significantly. The National Police discovered that there was so much corruption when payments had been made using the previous model that the policemen did not know their true salary. The service was so successful that it was expanded to include limited merchant payments, peer-to-peer transfers, loan disbursements and payments.[40]

South Africa edit

In September 2010, Vodacom and Nedbank announced the launch of the service in South Africa, where there were estimated to be more than 13 million "economically active" people without a bank account.[41] M-PESA has been slow to gain a toehold in the South African market compared to Vodacom's projections that it would sign up 10 million users in the following three years. By May 2011, it had registered approximately 100,000 customers.[42] The gap between expectations for M-PESA's performance and its actual performance can be partly attributed to differences between the Kenyan and South African markets, including the banking regulations at the time of M-PESA's launch in each country.[43] According to MoneyWeb,[44] a South African investment website, "A tough regulatory environment with regards to customer registration and the acquisition of outlets also compounded the company's troubles, as the local regulations are more stringent in comparison to our African counterparts. Lack of education and product understanding also hindered efforts in the initial roll out of the product." In June 2011, Vodacom and Nedbank launched a campaign to re-position M-PESA, targeting the product to potential customers who have a higher Living Standard Measures (LSM)[45] than were first targeted.[46]

Despite efforts, as at March 2015, M-PESA still struggled to grow its customer base. South Africa lags behind Tanzania and Kenya with only ca. 1 million subscribers. This comes as no surprise as South Africa is well known for being ahead of financial institutions globally in terms of maturity and technological innovation. According to Genesis Analytics, 70% of South Africans are "banked", meaning that they have at least one bank account with an established financial institution which have their own banking products which directly compete with the M-PESA offering.[47]

India edit

M-PESA was launched in India[48] as a close partnership with ICICI bank in November 2011.[49] Development for the bank began as early as 2008. Vodafone India had partnered with both ICICI and ICICI bank,[50] ICICI launched M-Pesa on 18 April 2013.[51] Vodafone had planned to roll out this service throughout India.[52] The user needed to register for this service, registration was free and there were charges levied per M-PESA transaction for money transfer services and DTH and Prepaid recharges could be done through M-PESA for free.[53][54]

M-PESA was shut down from 15 July 2019 due to regulatory curbs and stress in the sector,[55] with Vodafone surrendering their PPI licence on 1 October 2019.[56]

Eastern Europe edit

In March 2014, M-PESA expanded into Romania, while mentioning that it may continue to expand elsewhere into Eastern Europe, as a number of individuals there possess mobile phones but do not possess traditional bank accounts. As of May 2014, however, it was considered unlikely that the service would expand into Western Europe anytime soon.[57] In December 2017, Vodafone closed its M-PESA product in Romania.[58]

In May 2015, M-PESA was also launched in Albania. It was shut down on 14 July 2017.[59]

Other markets edit

M-PESA expanded into Mozambique, Lesotho, and Egypt in May, June, and July 2013, respectively. A full listing of countries in which M-PESA currently operates can be found on M-Pesa's website.[citation needed]

Regulation and KYC rules edit

M-PESA sought to engage Kenyan regulators and keep them updated on the development process. M-PESA also reached out to international regulators, such as the UK's Financial Conduct Authority (FCA) and the payment card industry to understand how best to protect client information and adhere to internationally recognized best practices.[60]

Know your customer (KYC) requirements impose obligations on prospective clients and on banks to collect identification documents of clients and then to have those documents verified by banks.[61] The Kenyan government issues national identity cards that M-PESA leveraged in their business processes to satisfy their KYC requirements.[62]

M-PESA obtained a "special" license from regulators, despite concerns by regulators about non-branch banking adding to the current state of financial instability.

Third-party integration edit

Safaricom released the new M-PESA platform dubbed M-PESA G2 to offer versatile integration capabilities for development partners.

Client-to-business and business-to-client disbursements are some of features available through the API.

Criticism edit

The near-monopolistic providers of the M-PESA service are sometimes criticized for the high cost that the service imposes on its often poor users. The Bill and Melinda Gates Foundation warned in 2013 that lack of competition could drive up prices for customers of mobile money services and used M-PESA in Kenya as a negative example. According to the Foundation, a transfer of $1.50 cost $0.30 at the time, while the same provider charged only a tenth of this in neighboring Tanzania, where it was exposed to more competition.[63] A study sponsored by USAID found that poor uneducated customers, who often had bad vision, were a target of unfair practices within M-PESA. They had expensive subscriptions for ring-tones and similar unnecessary services pushed on them, with opaque pricing, and thus did not understand why their M-PESA deposits depleted so quickly. If they did, they were often unable to unsubscribe from those services without help. The authors concluded that it is not the marginalized people in Kenya who benefit from M-PESA, but mostly Safaricom.[64] A similar conclusion was reached by development economist Alan Gibson in a study commissioned by Financial Sector Deepening Trust Kenya (FSD Kenya) on the occasion of the 10th anniversary of FSD Kenya in 2016.[65] He wrote that credit to business did not improve due to M-PESA and that credit to the agricultural sector even declined. He concluded in his otherwise very friendly survey that the financial sector benefitted handsomely from the expansion of M-PESA, while the living conditions of the people were not noticeably improved.

Milford Bateman et al. even conclude that M-PESA's expansion resulted in holding back economic development in Kenya. They diagnose serious weaknesses in the much cited paper by Suri and Jack, which had found positive effects on poverty, as M-PESA enabled female clients to move out of subsistence agriculture into micro-enterprise or small-scale trading activities. Alleged weaknesses include a failure to incorporate business failures and crowding out of competitors in the analysis. Bateman et al. call M-Pesa an extractive activity, by which large profits are created from taxing small-scale payments, which would be free if cash was used instead. As a large part of these profits are sent abroad to foreign shareholders of Safaricom, local spending power and demand are reduced, and with it the development potential for local enterprise.[66]

Kenya does not have a data protection law, which enables Safaricom to use sensitive data of its subscribers rather freely. A data scandal surfaced in 2019 when Safaricom was sued in court for the alleged breach of data privacy of an estimated 11.5 million subscribers who had used their Safaricom numbers for sports betting. The data was allegedly offered on the black market.[67]

See also edit

References edit

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Bibliography edit

  • Mas, Ignacio; Morawczynski, Olga (2009). "Designing Mobile Money Services: Lessons from M-PESA". Innovations: Technology, Governance, Globalization. 4 (2): 77–91. doi:10.2139/ssrn.1552753. ISSN 1556-5068. S2CID 154328190.
  • Morawczynski, Olga; Miscione, Gianluca (2008). "Examining trust in mobile banking transactions: The case of M-PESA in Kenya". Social Dimensions of Information and Communication Technology Policy. IFIP International Federation for Information Processing. Vol. 282. pp. 287–298. doi:10.1007/978-0-387-84822-8_19. ISBN 978-0-387-84821-1. ISSN 1571-5736.
  • Morawczynski, O. (2008). "Surviving in the 'Dual System': How M-PESA is Fostering Urban-to-Rural Remittances in a Kenyan Slum" HCC8 Conference. Pretoria, South Africa.
  • (PDF)

External links edit

  • M-Pesa in Kenya

pesa, pesa, mobile, pesa, swahili, money, mobile, phone, based, money, transfer, service, payments, micro, financing, service, launched, 2007, vodafone, safaricom, largest, mobile, network, operator, kenya, since, expanded, tanzania, mozambique, lesotho, ghana. M PESA M for mobile PESA is Swahili for money is a mobile phone based money transfer service payments and micro financing service launched in 2007 by Vodafone and Safaricom the largest mobile network operator in Kenya 1 It has since expanded to Tanzania Mozambique DRC Lesotho Ghana Egypt Afghanistan South Africa and Ethiopia The rollouts in India Romania and Albania were terminated amid low market uptake M PESA allows users to deposit withdraw transfer money pay for goods and services Lipa na M PESA Swahili for Pay with M PESA access credit and savings all with a mobile device 2 M PESAOperating areaKenya Tanzania South Africa Afghanistan Lesotho DRC Ghana Mozambique Egypt Ethiopia MembersSafaricomFounded2007OwnerSafaricomWebsitewww vodafone com m pesa The service allows users to deposit money into an account stored on their cell phones to send balances using PIN secured SMS text messages to other users including sellers of goods and services and to redeem deposits for regular money Users are charged a fee for sending and withdrawing money using the service 3 M PESA is a branchless banking service M PESA customers can deposit and withdraw money from a network of agents that includes airtime resellers and retail outlets acting as banking agents M PESA spread quickly and by 2010 had become the most successful mobile phone based financial service in the developing world 4 By 2012 a stock of about 17 million M PESA accounts had been registered in Kenya By June 2016 a total of 7 million M PESA accounts had been opened in Tanzania by Vodacom The service has been lauded for giving millions of people access to the formal financial system and for reducing crime in otherwise largely cash based societies 5 However the near monopolistic providers of the M PESA service are sometimes criticized for the high cost that the service imposes on its often poor users Contents 1 History 1 1 Concept 2 Services 3 Cost transaction charges statistics 4 Effect on poverty in Kenya 5 Markets 5 1 Kenya 5 2 Tanzania 5 3 Afghanistan 5 4 South Africa 5 5 India 5 6 Eastern Europe 5 7 Other markets 6 Regulation and KYC rules 7 Third party integration 8 Criticism 9 See also 10 References 11 Bibliography 12 External linksHistory edit nbsp An M PESA agent shop in Nairobi Kenya In such shops customers can access most M PESA services Safaricom and Vodafone launched M PESA a mobile based payment service targeting the un banked pre pay mobile subscribers in Kenya on a pilot basis in October 2005 6 It was started as a public private sector initiative after Vodafone was successful in winning funds from the Financial Deepening Challenge Fund competition established by the UK government s Department for International Development to encourage private sector companies to engage in innovative projects so as to deepen the provision of financial services in emerging economies 7 The initial obstacle in the pilot was gaining the agent s trust and encouraging them to process cash withdrawals and agent training 8 However once Vodafone introduced the ability to buy airtime using M PESA the transaction volume increased rapidly A 5 discount was offered on any airtime purchased through M PESA and this served as an effective incentive By 1 March 2006 KSh50 7 million had been transferred through the system The successful operation of the pilot was a key component in Vodafone and Safaricom s decision to take the product full scale The learning from the pilot helped to confirm the market need for the service and although it mainly revolved around facilitating loan repayments and disbursements for Faulu customers it also tested features such as airtime purchase and national remittance The full commercial launch was initiated in March 2007 A snapshot of the market then depicted that only a small percentage of people in Kenya used traditional banking services There were low levels of bank income high bank fees incurred and charged most of the services were out of geographical reach to the rural Kenyan 9 Notably a high level of mobile penetration was evident throughout the country making the adoption of mobile payments a viable alternative to the traditional banking channels According to a survey done by CBS in 2005 Kenya then had over 5 970 600 people employed in the informal sector This informal sector constituted 98 In 2002 researchers at Gamos and the Commonwealth Telecommunications Organisation funded by the UK s Department for International Development DFID documented that in Uganda Botswana and Ghana people were using airtime as a proxy for money transfer 10 Kenyans were transferring airtime to their relatives or friends who were then using it or reselling it Gamos researchers approached MCel 11 in Mozambique and in 2004 MCel introduced the first authorised airtime credit swapping a precursor step towards M PESA 12 The idea was discussed by the Commission for Africa 13 and DFID introduced the researchers to Vodafone who had been discussing supporting microfinance and back office banking with mobile phones S Batchelor Gamos and N Hughes Vodafone CSR discussed how a system of money transfer could be created in Kenya DFID amended the terms of reference for its grant to Vodafone and piloting began in 2005 Safaricom launched a new mobile phone based payment and money transfer service known as M PESA 4 The initial work of developing the product was given to a product and technology development company known as Sagentia 14 Development and second line support responsibilities were transferred to IBM in September 2009 where most of the original Sagentia team transferred to 15 Following a three year migration project to a new technology stack as of 26 February 2017 IBM s responsibilities have been transferred to Huawei in all markets 16 Concept edit nbsp Image showing an individual using the M PESA mobile money transfer The initial concept of M PESA was to create a service which would allow microfinance borrowers to conveniently receive and repay loans using the network of Safaricom airtime resellers 17 This would enable microfinance institutions MFIs to offer more competitive loan rates to their users as costs are lower than when dealing in cash The users of the service would gain through being able to track their finances more easily When the service was piloted customers adopted the service for a variety of alternative uses and complications arose with Faulu the partnering MFI In discussion with other parties M PESA was re focused and launched with a different value proposition sending remittances home across the country and making payments 17 Services edit nbsp Safaricom s M PESA service screen on a Nokia feature phone M PESA is operated by Safaricom and Vodacom mobile network operators MNO not classed as deposit taking institutions such as a bank M PESA customers can deposit and withdraw currency from a network of agents that includes airtime resellers and retail outlets acting as banking agents The service enables its users to deposit and withdraw local currency transfer currencies to other users pay bills purchase airtime save currency in a virtual account Mshwari Swahili for calm 18 19 transfer currencies between the service and in some markets like Kenya a bank account 20 borrow money to complete a transaction when short on cash Fuliza Swahili for flush with money 21 Partnerships with Kenyan banks offer expanded banking services like interest bearing accounts loans and insurance 22 The user interface technology of M PESA differs between Safaricom of Kenya and Vodacom of Tanzania although the underlying platform is the same While Safaricom uses SIM toolkit STK to provide handset menus for accessing the service Vodacom relies mostly on USSD to provide users with menus but also supports STK 23 Cost transaction charges statistics editTransaction charges depend on the amount of money being transferred and whether the payee is a registered user of the service The actual cost is a fixed amount for a given range of transaction sizes for example Safaricom charges up to KSh66 US 0 6 for a transaction to an unregistered user for transactions between KSh10 and KSh500 US 0 92 US 4 56 For registered users the charge is KSh27 US 0 25 or 5 4 to 27 for the same amount At the highest transfer bracket of KSh50 001 70 000 the fee for a transfer to a registered user is KSh110 US 1 or 0 16 0 22 The maximum amount that can be transferred to a non registered user of the system is KSh35 000 US 319 23 with a fee of KSh275 US 2 51 or 0 8 Cash withdrawal fees are also charged With a charge of KSh10 US 0 09 for a withdrawal of KSh50 100 or 10 to 20 and up to KSh330 US 3 01 for a withdrawal of KSh50 001 70 000 or 0 47 to 0 66 24 25 In an article published in 2015 Anja Bengelstorff cites the Central Bank of Kenya when she states that CHF 1 billion is moved in fiscal year 2014 with a profit of CHF 268 million that is close to 27 of the moved money 26 In 2016 M PESA moved KSh15 billion US 147776845 14 per day with a revenue of KSh41 billion In 2017 KSh6 869 billion were moved according to a figure in Safaricoms own annual report with a revenue of KSh55 billion This would put Safaricom s profit ratio at around lt 1 of total money transferred 27 28 full citation needed Effect on poverty in Kenya editWith the support of Financial Sector Deepening Kenya and the Bill amp Melinda Gates Foundation Tavneet Suri from the Massachusetts Institute of Technology and William Jack from Georgetown University have produced a series of papers extolling the benefits of M PESA In particular their 2016 article published in Science has been influential in the international development community The much cited result of the paper was that access to M PESA increased per capita consumption levels and lifted 194 000 households or 2 of Kenyan households out of poverty 29 Global development institutions focusing on the development potential of financial technology frequently cite M PESA as a major success story in this respect citing the poverty reduction claim and including a reference to Suri and Jack s 2016 signature article In a report on Financing for Development the United Nations write The digitalization of finance offers new possibilities for greater financial inclusion and alignment with the 2030 Agenda for Sustainable Development and implementation of the Social Development Goals In Kenya the expansion of mobile money lifted two per cent of households in the country above the poverty line 30 However these findings on the role of M PESA in reducing poverty have been contested in a 2019 paper arguing that Suri and Jack s work contains so many serious errors omissions logical inconsistencies and flawed methodologies that it is actually correct to say that they have helped to catalyse into existence a largely false narrative surrounding the power of the fin tech industry to advance the cause of poverty reduction and sustainable development in Africa and elsewhere 31 Markets editKenya edit nbsp An M PESA payment register at a Kenyan coffee shop M PESA was first launched by the Kenyan mobile network operator Safaricom where Vodafone is technically a minority shareholder 40 in March 2007 17 M PESA quickly captured a significant market share for cash transfers and grew to 17 million subscribers by December 2011 in Kenya alone 1 The growth of the service forced formal banking institutions to take note of the new venture In December 2008 a group of banks reportedly lobbied the Kenyan finance minister to audit M PESA in an effort to at least slow the growth of the service This ploy failed as the audit found that the service was robust 32 At this time the Banking Act did not provide a basis to regulate products offered by non banks of which M PESA was one such very successful product As at November 2014 M PESA transactions for the 11 months of 2014 were valued at KSh2 1 trillion a 28 increase from 2013 and almost half the value of the country s GDP citation needed On 19 November 2014 Safaricom launched a companion Android app Safaricom M Ledger 33 non primary source needed for its M Pesa users The application currently when available only on Android but as of now it s supported by iOS devices The app gives M PESA users a historical view of all their transactions Many other companies business models rely on the M PESA system in Kenya such as M kopa and Sportpesa 34 On 23 February 2018 it was reported that the Google Play store started taking payments for apps via Kenya s M PESA service 35 On 8 January 2019 Safaricom launched Fuliza an M PESA overdraft facility 36 Tanzania edit M PESA was launched in Tanzania by Vodacom in 2008 but its initial ability to attract customers fell short of expectations In 2010 the International Finance Corporation released a report which explored many of these issues in greater depth and analyzed the strategic changes that Vodacom has implemented to improve their market position 37 As of May 2013 M PESA in Tanzania had five million subscribers 38 Afghanistan edit This section needs to be updated Please help update this article to reflect recent events or newly available information July 2022 In 2008 Vodafone partnered with Roshan Afghanistan s primary mobile operator to provide M PESA the local brand of the service 39 When the service was launched it was initially used to pay policemen s salaries set to be competitive with what the Taliban were earning Soon after the product was launched the Afghan National Police found that under the previous cash model 10 of their workforce were ghost police officers who did not exist their salaries had been pocketed by others When corrected in the new system many police officers believed that they had received a raise or that there had been a mistake as their salaries rose significantly The National Police discovered that there was so much corruption when payments had been made using the previous model that the policemen did not know their true salary The service was so successful that it was expanded to include limited merchant payments peer to peer transfers loan disbursements and payments 40 South Africa edit In September 2010 Vodacom and Nedbank announced the launch of the service in South Africa where there were estimated to be more than 13 million economically active people without a bank account 41 M PESA has been slow to gain a toehold in the South African market compared to Vodacom s projections that it would sign up 10 million users in the following three years By May 2011 it had registered approximately 100 000 customers 42 The gap between expectations for M PESA s performance and its actual performance can be partly attributed to differences between the Kenyan and South African markets including the banking regulations at the time of M PESA s launch in each country 43 According to MoneyWeb 44 a South African investment website A tough regulatory environment with regards to customer registration and the acquisition of outlets also compounded the company s troubles as the local regulations are more stringent in comparison to our African counterparts Lack of education and product understanding also hindered efforts in the initial roll out of the product In June 2011 Vodacom and Nedbank launched a campaign to re position M PESA targeting the product to potential customers who have a higher Living Standard Measures LSM 45 than were first targeted 46 Despite efforts as at March 2015 M PESA still struggled to grow its customer base South Africa lags behind Tanzania and Kenya with only ca 1 million subscribers This comes as no surprise as South Africa is well known for being ahead of financial institutions globally in terms of maturity and technological innovation According to Genesis Analytics 70 of South Africans are banked meaning that they have at least one bank account with an established financial institution which have their own banking products which directly compete with the M PESA offering 47 India edit M PESA was launched in India 48 as a close partnership with ICICI bank in November 2011 49 Development for the bank began as early as 2008 Vodafone India had partnered with both ICICI and ICICI bank 50 ICICI launched M Pesa on 18 April 2013 51 Vodafone had planned to roll out this service throughout India 52 The user needed to register for this service registration was free and there were charges levied per M PESA transaction for money transfer services and DTH and Prepaid recharges could be done through M PESA for free 53 54 M PESA was shut down from 15 July 2019 due to regulatory curbs and stress in the sector 55 with Vodafone surrendering their PPI licence on 1 October 2019 56 Eastern Europe edit In March 2014 M PESA expanded into Romania while mentioning that it may continue to expand elsewhere into Eastern Europe as a number of individuals there possess mobile phones but do not possess traditional bank accounts As of May 2014 however it was considered unlikely that the service would expand into Western Europe anytime soon 57 In December 2017 Vodafone closed its M PESA product in Romania 58 In May 2015 M PESA was also launched in Albania It was shut down on 14 July 2017 59 Other markets edit M PESA expanded into Mozambique Lesotho and Egypt in May June and July 2013 respectively A full listing of countries in which M PESA currently operates can be found on M Pesa s website citation needed Regulation and KYC rules editM PESA sought to engage Kenyan regulators and keep them updated on the development process M PESA also reached out to international regulators such as the UK s Financial Conduct Authority FCA and the payment card industry to understand how best to protect client information and adhere to internationally recognized best practices 60 Know your customer KYC requirements impose obligations on prospective clients and on banks to collect identification documents of clients and then to have those documents verified by banks 61 The Kenyan government issues national identity cards that M PESA leveraged in their business processes to satisfy their KYC requirements 62 M PESA obtained a special license from regulators despite concerns by regulators about non branch banking adding to the current state of financial instability Third party integration editSafaricom released the new M PESA platform dubbed M PESA G2 to offer versatile integration capabilities for development partners Client to business and business to client disbursements are some of features available through the API Criticism editThe near monopolistic providers of the M PESA service are sometimes criticized for the high cost that the service imposes on its often poor users The Bill and Melinda Gates Foundation warned in 2013 that lack of competition could drive up prices for customers of mobile money services and used M PESA in Kenya as a negative example According to the Foundation a transfer of 1 50 cost 0 30 at the time while the same provider charged only a tenth of this in neighboring Tanzania where it was exposed to more competition 63 A study sponsored by USAID found that poor uneducated customers who often had bad vision were a target of unfair practices within M PESA They had expensive subscriptions for ring tones and similar unnecessary services pushed on them with opaque pricing and thus did not understand why their M PESA deposits depleted so quickly If they did they were often unable to unsubscribe from those services without help The authors concluded that it is not the marginalized people in Kenya who benefit from M PESA but mostly Safaricom 64 A similar conclusion was reached by development economist Alan Gibson in a study commissioned by Financial Sector Deepening Trust Kenya FSD Kenya on the occasion of the 10th anniversary of FSD Kenya in 2016 65 He wrote that credit to business did not improve due to M PESA and that credit to the agricultural sector even declined He concluded in his otherwise very friendly survey that the financial sector benefitted handsomely from the expansion of M PESA while the living conditions of the people were not noticeably improved Milford Bateman et al even conclude that M PESA s expansion resulted in holding back economic development in Kenya They diagnose serious weaknesses in the much cited paper by Suri and Jack which had found positive effects on poverty as M PESA enabled female clients to move out of subsistence agriculture into micro enterprise or small scale trading activities Alleged weaknesses include a failure to incorporate business failures and crowding out of competitors in the analysis Bateman et al call M Pesa an extractive activity by which large profits are created from taxing small scale payments which would be free if cash was used instead As a large part of these profits are sent abroad to foreign shareholders of Safaricom local spending power and demand are reduced and with it the development potential for local enterprise 66 Kenya does not have a data protection law which enables Safaricom to use sensitive data of its subscribers rather freely A data scandal surfaced in 2019 when Safaricom was sued in court for the alleged breach of data privacy of an estimated 11 5 million subscribers who had used their Safaricom numbers for sports betting The data was allegedly offered on the black market 67 See also editDigital currencyReferences edit a b CCK releases 2nd quarter ICT sector statistics for 2011 2012 Communications Commission of Kenya 17 April 2012 Archived from the original on 17 August 2012 Saylor Michael 2012 The Mobile Wave How Mobile Intelligence Will Change Everything Perseus Books Vanguard Press p 202 304 ISBN 978 1593157203 M PESA Tariff 29 May 2015 Archived from the original on 25 November 2014 a b Jack William Suri Tavneet August 2010 The Economics of M PESA PDF MIT Archived from the original PDF on 14 December 2010 Mutiga Murithi 20 January 2014 Kenya s Banking Revolution Lights a Fire The New York Times M PESA Home Safaricom Annual Report 2019 https www safaricom co ke images Downloads Safaricom Annual Report 2019 pdf bare URL PDF M Pesa Kenya s mobile wallet revolution BBC News 22 November 2010 Retrieved 20 January 2022 Kevin McKemey Nigel Scott David Souter Thomas Afullo Richard Kibombo O Sakyi Dawson 2003 Innovative Demand Models for Telecommunications Services FINAL TECHNICAL REPORT Contract Number R8069 Department for International Development DFID CiteSeerX 10 1 1 501 7811 Redirecting www mcel co mz Archived from the original on 24 February 2015 Retrieved 23 August 2017 Batchelor S 2012 Changing the Financial Landscape of Africa An Unusual Story of Evidence informed Innovation Intentional Policy Influence and Private Sector Engagement IDS Bulletin 43 5 84 90 doi 10 1111 j 1759 5436 2012 00367 x a href Template Cite journal html title Template Cite journal cite journal a Unknown parameter agency ignored help Scott N Batchelor S Ridley J and Jorgensen B 2004 The impact of mobile phones in Africa Background paper prepared for the Commission for Africa London Sagentia Retrieved 15 August 2020 innovafrica org M pesa A mobile phone based money transfer service innovafrica org Innovafrica Retrieved 15 August 2020 Huawei and Vodafone Achieve a Major M PESA Milestone in Kenya carrier huawei com Retrieved 15 August 2020 a b c Hughes N amp Lonie S 2010 M PESA Mobile Money for the Unbanked Turning Cellphones into 24 Hour Tellers in Kenya Innovations Technology Governance Globalization 2 1 2 63 81 Send money by phone with Vodafone M PESA Vodacom Archived from the original on 21 March 2009 Retrieved 19 February 2009 M Paisa The Hawala on Your Mobile Roshan af Retrieved 19 February 2009 M KESHO Safari com How to check your Fuliza limit on Safaricom Citizentv co ke 13 September 2019 Retrieved 20 February 2020 7 4 Kenya Leveraging Remittances by Reforming the Mobile Money Transfer System PDF Remittances in Africa World Bank Group March 2011 p 55 Vaughan P 15 July 2008 Providing the Unbanked with Access to Financial Services The Case of M PESA in Kenya Presentation given during the Mobile Banking amp Financial Services Africa conference in Johannesburg South Africa New MPESA tariffs released 2013 02 M PESA statistics Archived 27 March 2015 at the Wayback Machine 2013 11 A Global Success from Kenya Archived 7 September 2015 at the Wayback Machine Anja Bengelstorff 2015 08 05 Daily Nation article 2016 05 08 Safaricom 2017 annual report Tavneet Suri and William Jack 2016 The Long run Poverty and Gender Impacts of Mobile Money Science 354 6317 1288 1292 Bibcode 2016Sci 354 1288S doi 10 1126 science aah5309 PMID 27940873 S2CID 42992837 Financing for Development Progress and Prospects 2018 Report of the Inter Agency Task Force on Financing for Development New York United Nations 2018 Bateman Milford Duvendack Maren Loubere Nicholas 3 July 2019 Is fin tech the new panacea for poverty alleviation and local development Contesting Suri and Jack s M Pesa findings published in Science Review of African Political Economy 46 161 480 495 doi 10 1080 03056244 2019 1614552 hdl 10 1080 03056244 2019 1614552 ISSN 0305 6244 S2CID 195518486 Mobile Cash Transfers Pose Threat to Banks Philanthropy Action 26 February 2009 Safaricom M Ledger Android Apps on Google Play Google Play Retrieved 23 August 2017 Aglionby John 17 March 2016 Lightbulb moment for M Kopa Financial Times Retrieved 13 August 2018 Google starts taking payments for apps via Kenya s M Pesa service Reuters 23 February 2018 Retrieved 26 February 2018 Safaricom unveils Fuliza an overdraft facility for M Pesa users Alchemy Kenya 9 January 2019 Archived from the original on 2 July 2019 Retrieved 9 January 2019 M Money Channel Distribution Case Tanzania Vodacom Tanzania M PESA PDF International Finance Corporation 14 June 2010 Retrieved 13 August 2018 Vodacom Tanzania reports five million M PESA subs transactions top USD823m telegeography com Vodafone and Roshan Launch First Mobile Money Transfer Service in Afghanistan Vodafone Archived from the original on 11 December 2008 Retrieved 13 August 2018 Rice Dan One Cell Phone at a Time Countering Corruption in Afghanistan Guy Filippelli Small Wars Journal Archived from the original on 7 January 2011 Retrieved 21 September 2010 M PESA launched in South Africa How We Made It in Africa 31 August 2010 Retrieved 16 October 2010 M Pesa disappoints for Vodacom SA TechCentral NewsCentral Media 16 May 2011 GITHAHU MWANGI Kenya Could Someone Please Start M Pesa in South Africa AllAfrica About MoneyWeb MoneyWeb 4 May 2017 Living Standards Measure South African Advertising Research Foundation Archived from the original on 7 February 2012 Vodacom Nedbank present a new game plan on M pesa MoneyWeb 4 May 2017 Tshabalala Sibusiso 3 August 2015 Why South Africa s largest mobile network Vodacom failed to grow M Pesa Quartz DFID Department for International Development 9 May 2008 Mobile phone banking in Africa archived from the original on 15 December 2021 retrieved 23 August 2017 ICICI Launch Retrieved 28 June 2012 ICICI Bank Retrieved 28 June 2012 Russell Jon 17 April 2013 Vodafone launches M Pesa mobile banking service in India targeting 700m unbanked people The Next Web Retrieved 20 April 2013 GANESH VENKATESH 30 March 2014 Vodafone to roll out M Pesa services in AP Kerala The Hindu Business Line Retrieved 23 August 2017 vodafone launches money transfer service mpesa in delhi thehindubusinessline com Ignore both airtel money and m pesa Money Saver India Kurup Rajesh 22 July 2019 Voda s M Pesa shuts shop in India businessline Retrieved 8 October 2019 Vodafone Mpesa India www mpesa in Retrieved 8 October 2019 Vodafone brings Africa s M Pesa mobile money to Europe reuters com 31 March 2014 Retrieved 30 May 2014 Grupul Vodafone pune capăt experimentului M Pesa din Romania serviciul de plăţi de pe telefonul mobil se inchide la 1 decembrie ZF ro in Romanian Vodafone to shut down M Pesa in Albania Capital Business 5 July 2017 Retrieved 13 August 2018 Makin Regulatory Issues Around Mobile Banking PDF OECD Retrieved 15 November 2011 Mas I 2011 Why Are Banks So Scarce in Developing Countries Critical Review A Journal of Politics and Society 23 1 2 135 145 Makin Regulatory Issues Around Mobile Banking OECD Consult Hyperion Retrieved 15 November 2011 permanent dead link Bill and Melinda Gates Foundation 2013 Fighting Poverty Profitably Transforming the Economics of Payments to Build Sustainable Inclusive Financial Systems PDF Report Wyche Susan Simiyu Nightingale Othieno Martha May 2016 Mobile Phones as Amplifiers of Social Inequality Among Rural Kenyan Women ACM Transactions on Computer Human Interaction 23 3 14 doi 10 1145 2911982 S2CID 8279070 Alan Gibson Ten Years of a Market Systems Approach in the Kenyan Financial Market FSD Kenya August 2016 Milford Bateman Maren Duvendack amp Nicholas Loubere Is fin tech the new panacea for poverty alleviation and local development Contesting Suri and Jack s M Pesa findings published in Science Review of African Political Economy June 2019 doi 10 1080 03056244 2019 1614552 A freely accessible short version is Bateman Duvendack Loubere Another False Messiah The Rise and Rise of Fin tech in Africa Review of African Political Economy Itimu Kiruti 25 June 2019 Safaricom Sued For Alleged Data Breach of its 11 5 Million Gambling Customers Techweez Retrieved 2 July 2019 Bibliography editMas Ignacio Morawczynski Olga 2009 Designing Mobile Money Services Lessons from M PESA Innovations Technology Governance Globalization 4 2 77 91 doi 10 2139 ssrn 1552753 ISSN 1556 5068 S2CID 154328190 Morawczynski Olga Miscione Gianluca 2008 Examining trust in mobile banking transactions The case of M PESA in Kenya Social Dimensions of Information and Communication Technology Policy IFIP International Federation for Information Processing Vol 282 pp 287 298 doi 10 1007 978 0 387 84822 8 19 ISBN 978 0 387 84821 1 ISSN 1571 5736 Morawczynski O 2008 Surviving in the Dual System How M PESA is Fostering Urban to Rural Remittances in a Kenyan Slum HCC8 Conference Pretoria South Africa Omwansa T 2009 M Pesa Progress and Prospects innovations Mobile World Congress 2009 Pg 107 123 PDF External links edit nbsp Wikimedia Commons has media related to M Pesa M Pesa in Kenya Retrieved from https en wikipedia org w index php title M Pesa amp oldid 1220312335, wikipedia, wiki, book, books, library,

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