McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 (1982): 311-322.
Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister. "Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction." Journal of Marketing Research (1998): 166-176.
McAlister, Leigh. "A dynamic attribute satiation model of variety-seeking behavior." Journal of Consumer Research 9, no. 2 (1982): 141-150.
Lattin, James M., and Leigh McAlister. "Using a variety-seeking model to identify substitute and complementary relationships among competing products." Journal of Marketing Research (1985): 330-339.
References
^"Grocery war: Rivals H-E-B and Walmart battle for turf and shoppers in the region". 3 July 2015.
^"Leigh McAlister Faculty Profile". Faculty Profile. UT Austin. Retrieved 19 November 2011.
August 22, 2023
leigh, mcalister, professor, business, marketing, university, texas, austin, executive, director, marketing, science, institute, known, work, retailing, consumer, behaviour, variety, seeking, buying, behavior, published, works, include, grocery, revolution, jo. Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an Executive Director of the Marketing Science Institute She is known for her work on retailing consumer behaviour and variety seeking buying behavior 1 2 Her published works include The Grocery Revolution a joint project with Barbara E Kahn 3 See also EditVariety seekingSelected publications EditMcAlister Leigh and Edgar Pessemier Variety seeking behavior An interdisciplinary review Journal of Consumer research 9 no 3 1982 311 322 Broniarczyk Susan M Wayne D Hoyer and Leigh McAlister Consumers perceptions of the assortment offered in a grocery category The impact of item reduction Journal of Marketing Research 1998 166 176 McAlister Leigh A dynamic attribute satiation model of variety seeking behavior Journal of Consumer Research 9 no 2 1982 141 150 Lattin James M and Leigh McAlister Using a variety seeking model to identify substitute and complementary relationships among competing products Journal of Marketing Research 1985 330 339 References Edit Grocery war Rivals H E B and Walmart battle for turf and shoppers in the region 3 July 2015 The Cherry Picker Problem 11 February 2010 Leigh McAlister Faculty Profile Faculty Profile UT Austin Retrieved 19 November 2011 Retrieved from https en wikipedia org w index php title Leigh McAlister amp oldid 1047346894, wikipedia, wiki, book, books, library,
