Lavazza A Modo Mio is a range of coffee capsules and machines produced by Lavazza since 2007. The A Modo Mio range is aimed at domestic use and supports the "Lavazza Blue" range of capsules designed for the business target.
Officially launched in 2007, the A Modo Mio family is composed of a range of single-dose coffee capsules and related series of coffee machines developed by Lavazza and Saeco and produced by Saeco in Italy.[1] The coffee capsules consist of a plastic cylinder containing up to 7.5 grams (0.26 oz) of ground coffee that is vacuum-pressed and sealed by an aluminum cap. The system is designed to remedy the defects of coffee pods which, if not correctly inserted, cause water leakage and alteration of the drink. In contrast to the institutionally-marketed Lavazza Blue pods, the A Modo Mio pods are sold in supermarkets.
Lavazza made an agreement with the Seico to produce coffee machines compatible only with the A Modo Mio system. It invested €10,000,000 for the A Modo Mio system and 6 million euro for advertising and marketing.[2] The capsules are produced at the Mokapak factory in Gattinara, in the province of Vercelli, where the "Lavazza Blue" capsules are also produced.
In 2007 the first two coffee machines called "Saeco Extra" and "Saeco Premium" were launched, as well as the first range of capsules in four different flavors. Each package contained 16 capsules at a price of 5.49 euro, equal to about 0.34 euro per capsule.
After the launch, Lavazza continued with the expansion of both the range of capsules and the range of coffee machines. 2010 saw the introduction of the “Lavazza Piccina”, produced by Saeco. It had a more compact size, removable capsule collection tank, and steam nozzle.[3]
In 2015 Lavazza introduced the A Modo Mio Fantasia coffee machine designed together with Electrolux. Fantasia has both short and long coffee modes and a milk editor.[4]
^"Un caffè a modo mio". DistribuzioneModerna. 23 October 2017. Retrieved 25 January 2019.
^"È in lancio "Lavazza A Modo Mio", il nuovo sostema di macchine e cialde per conquistare i consumi domestici di caffè espresso". Beverfood.com. 6 October 2017. Retrieved 25 January 2019.
^beverfood.com, ed. (30 September 2015). "Lavazza presenta FANTASIA, la nuova interpretazione del gusto firmata A Modo Mio". Retrieved 25 January 2019.
lavazza, modo, range, coffee, capsules, machines, produced, lavazza, since, 2007, modo, range, aimed, domestic, supports, lavazza, blue, range, capsules, designed, business, target, jolie, coffee, machinethe, main, competitors, nescafè, dolce, gusto, illy, ipe. Lavazza A Modo Mio is a range of coffee capsules and machines produced by Lavazza since 2007 The A Modo Mio range is aimed at domestic use and supports the Lavazza Blue range of capsules designed for the business target Lavazza A Modo Mio Jolie coffee machineThe main competitors are Nescafe Dolce Gusto Illy IperEspresso and the Nespresso capsule range Contents 1 History 2 See also 3 References 4 External linksHistory editOfficially launched in 2007 the A Modo Mio family is composed of a range of single dose coffee capsules and related series of coffee machines developed by Lavazza and Saeco and produced by Saeco in Italy 1 The coffee capsules consist of a plastic cylinder containing up to 7 5 grams 0 26 oz of ground coffee that is vacuum pressed and sealed by an aluminum cap The system is designed to remedy the defects of coffee pods which if not correctly inserted cause water leakage and alteration of the drink In contrast to the institutionally marketed Lavazza Blue pods the A Modo Mio pods are sold in supermarkets Lavazza made an agreement with the Seico to produce coffee machines compatible only with the A Modo Mio system It invested 10 000 000 for the A Modo Mio system and 6 million euro for advertising and marketing 2 The capsules are produced at the Mokapak factory in Gattinara in the province of Vercelli where the Lavazza Blue capsules are also produced In 2007 the first two coffee machines called Saeco Extra and Saeco Premium were launched as well as the first range of capsules in four different flavors Each package contained 16 capsules at a price of 5 49 euro equal to about 0 34 euro per capsule After the launch Lavazza continued with the expansion of both the range of capsules and the range of coffee machines 2010 saw the introduction of the Lavazza Piccina produced by Saeco It had a more compact size removable capsule collection tank and steam nozzle 3 In 2015 Lavazza introduced the A Modo Mio Fantasia coffee machine designed together with Electrolux Fantasia has both short and long coffee modes and a milk editor 4 See also editSingle serve coffee containerReferences edit Un caffe a modo mio DistribuzioneModerna 23 October 2017 Retrieved 25 January 2019 E in lancio Lavazza A Modo Mio il nuovo sostema di macchine e cialde per conquistare i consumi domestici di caffe espresso Beverfood com 6 October 2017 Retrieved 25 January 2019 Lavazza A Modo Mio Piccina beverfood com ed 30 September 2015 Lavazza presenta FANTASIA la nuova interpretazione del gusto firmata A Modo Mio Retrieved 25 January 2019 External links edit nbsp Coffee portalA Modo Mio Lavazza a casa come al bar Retrieved from https en wikipedia org w index php title Lavazza A Modo Mio amp oldid 1156112984, wikipedia, wiki, book, books, library,
