Lala (Myke Towers song)

"Lala" is a song by Puerto Rican rapper and singer Myke Towers. It was released on March 23, 2023, and later as a single on July 27, 2023 through One World, Warner Latina and Warner Records, as track 22 from his third studio album La Vida Es Una. The song achieved commercial success in July 2023, several months after its first release as an album track.

"Lala"
Single by Myke Towers
from the album La Vida Es Una
Language	Spanish
Released	July 27, 2023 (2023-07-27)
Recorded	2023
Genre	Reggaeton
Length	3:17
Label	One World Warner Latina Warner
Songwriter(s)	Michael Torres Monge Anthony Edward Ralph Parrilla Medina Carlos Alberto Butter Aguila Jean Carlos Hernandez-Espinell Julio Emmanuel Batista Santos Orlando J. Cepeda Matos Siggy Vazquez Rodriguez
Producer(s)	Chalko YannC El Armónico
Myke Towers singles chronology
"Mi Lova" (2023) "Lala" (2023) "Los Dueños De la Calle (remix)" (2023)
Music video
"Lala" on YouTube
Lyric video
"Lala" on YouTube

Background and composition

The "sing-song", described as "fun in [its] own right",^[1] talks about different motions of a flirt, examining feelings of affection and jealousy.^[2] Although the meaning behind the chorus has not been explained, it is widely believed to be ambiguous. Majority of users picking up the track on TikTok are shown making a tongue movement.^[3]

Following a surge in popularity on TikTok in late June 2023, the song went on to chart in the top 5 of multiple countries on Spotify,^[4] becoming Towers' highest charting song on several streaming platforms to date.^[5]

Promotion

Lyric video

The lyric video premiered on Myke Towers' official YouTube channel on March 23, 2023 along with other lyric videos that premiered simultaneously on the same day for the album's release "La Vida Es Una".^[6]

Music video

The official music video premiered on July 27, 2023 through Myke Towers' official YouTube channel. María Pedraza appears as the female protagonist.^[7]

Charts

Weekly charts Chart performance for "Lala" Chart (2023) Peak position Argentina (Argentina Hot 100)^[8] 1 Argentina (CAPIF)^[9] 1 Bolivia (Billboard)^[10] 1 Bolivia (Monitor Latino)^[11] 8 Chile (Billboard)^[12] 1 Chile (Monitor Latino)^[13] 10 Colombia (Billboard)^[14] 1 Colombia (Monitor Latino)^[15] 1 Costa Rica Streaming Songs (FONOTICA)^[16] 1 Costa Rica (Monitor Latino)^[17] 13 Dominican Republic (Monitor Latino)^[18] 1 Dominican Republic (SODINPRO)^[19] 1 Ecuador (Billboard)^[20] 1 Ecuador (Monitor Latino)^[21] 4 El Salvador (Monitor Latino)^[22] 1 Global 200 (Billboard)^[23] 3 Guatemala (Monitor Latino)^[24] 6 Honduras (Monitor Latino)^[25] 1 Italy (FIMI)^[26] 15 Mexico (Billboard)^[27] 3 Mexico (Monitor Latino)^[28] 20 Nicaragua (Monitor Latino)^[29] 1 Panama (Monitor Latino)^[30] 2 Paraguay (Monitor Latino)^[31] 1 Peru (Hot 100 Perú)^[32] 1 Peru (Monitor Latino)^[33] 1 Portugal (AFP)^[34] 7 Puerto Rico (Monitor Latino)^[35] 15 Spain (PROMUSICAE)^[36] 1 Switzerland (Schweizer Hitparade)^[37] 31 Uruguay (Monitor Latino)^[38] 10 US Billboard Hot 100^[39] 43 US Hot Latin Songs (Billboard)^[40] 4 US Latin Rhythm Airplay (Billboard)^[41] 25

Year-end charts Year-end chart performance for "Lala" Chart (2023) Position Global 200 (Billboard)^[42] 76 Italy (FIMI)^[43] 96 Switzerland (Schweizer Hitparade)^[44] 100 US Hot Latin Songs (Billboard)^[45] 24

Certifications

Certifications for "Lala"

Region	Certification	Certified units/sales
Italy (FIMI)^[46]	Platinum	100,000^‡
Spain (PROMUSICAE)^[47]	7× Platinum	420,000^‡
United States (RIAA)^[48]	6× Platinum (Latin)	360,000^‡
^‡ Sales+streaming figures based on certification alone.

References

1. Fernandez, Stefanie (March 24, 2023). "Myke Towers Takes Big Risks, But Also Plays it Too Safe, On 'La Vida Es Una'". Rolling Stone. Retrieved July 9, 2023.
2. "¿Qué significa "lalala", la canción de TikTok que se ha viralizado?". Marca. July 8, 2023. from the original on July 9, 2023. Retrieved July 9, 2023.
3. Ramirez, Marcelo (July 8, 2023). "¿Qué significa "Lala", la canción de Myke Towers que se hizo viral en TikTok?". La República. from the original on July 9, 2023. Retrieved July 9, 2023.
4. Murcia, Daniel (July 8, 2023). ""Lala", el nuevo sencillo de Myke Towers". La Mega Media. from the original on July 9, 2023. Retrieved July 9, 2023.
5. "Myke's streaming spike (another update)". Hits Daily Double. July 6, 2023. from the original on July 9, 2023. Retrieved July 9, 2023.
6. Myke Towers - LALA (Lyric Video), retrieved July 28, 2023
7. Myke Towers - Lala (Video Oficial), retrieved July 28, 2023
8. "Myke Towers – Chart History (Argentina Hot 100)" Billboard Argentina Hot 100 Singles for Myke Towers. Retrieved August 12, 2023.
9. "Los Más Escuchados De Argentina semana Del 21 De Julio De 2023". CAPIF. from the original on August 3, 2023. Retrieved August 3, 2023.
10. "Myke Towers Chart History (Bolivia Songs)". Billboard. Retrieved July 9, 2023.
11. "Top 20 Bolivia – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
12. "Myke Towers Chart History (Chile Songs)". Billboard. Retrieved July 9, 2023.
13. "Top 20 Chile – General – Del 24 al 39 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
14. "Myke Towers Chart History (Colombia Songs)". Billboard. Retrieved July 11, 2023.
15. "Top 20 Colombia – General – Del 17 al 23 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 24, 2023.
16. "TOP 20 Semanal Streaming Costa Rica Sem # 29". FONOTICA. from the original on July 29, 2023. Retrieved July 29, 2023.
17. "Top 20 Costa Rica – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
18. "Top 20 RD – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 24, 2023.
19. "Top 50 Semanal Republica Dominicana - 07/07/2023 - 13/07/2023". SodinPro. Archived from the original on July 19, 2023. Retrieved July 20, 2023.
20. "Myke Towers Chart History (Ecuador Songs)". Billboard. Retrieved July 9, 2023.
21. "Top 20 Ecuador – General – Del 17 al 23 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 24, 2023.
22. "Top 20 El Salvador – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
23. "Myke Towers Chart History (Global 200)". Billboard. Retrieved July 18, 2023.
24. "Top 20 Guatemala – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
25. "Top 20 Honduras – General – Del 10 al 16 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 17, 2023.
26. "Top Singoli – Classifica settimanale WK 35" (in Italian). Federazione Industria Musicale Italiana. Retrieved September 2, 2023.
27. "Myke Towers Chart History (Colombia Songs)". Billboard. Retrieved July 11, 2023.
28. "Top 20 Mexico – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
29. "Top 20 Nicaragua – General – Del 17 al 23 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 24, 2023.
30. "Top 20 Panama – General – Del 17 al 23 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 24, 2023.
31. "Top 20 Paraguay – General – Del 17 al 23 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 24, 2023.
32. . Billboard Perú (in Spanish). Archived from the original on September 2, 2023. Retrieved September 7, 2023.
33. "Top 20 Peru – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
34. "Myke Towers – Lala". AFP Top 100 Singles. Retrieved October 15, 2023.
35. "Top 20 Puerto Rico – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
36. "Myke Towers – Lala" Canciones Top 50. Retrieved July 10, 2023.
37. "Myke Towers – Lala". Swiss Singles Chart. Retrieved September 10, 2023.
38. "Top 20 Uruguay – General – Del 24 al 30 de Julio, 2023" (in Spanish). Monitor Latino. Retrieved July 31, 2023.
39. "Myke Towers Chart History (Hot 100)". Billboard. Retrieved August 15, 2023.
40. "Myke Towers Chart History (Hot Latin Songs)". Billboard. Retrieved August 15, 2023.
41. "Latin Rhythm Airplay". Billboard. October 17, 2018. Retrieved July 9, 2023.
42. "Billboard Global 200 – Year-End 2023". Billboard. Retrieved November 22, 2023.
43. (in Italian). Federazione Industria Musicale Italiana. Archived from the original on January 5, 2024. Retrieved January 7, 2024.
44. "Schweizer Jahreshitparade 2023". hitparade.ch. Retrieved January 1, 2024.
45. "Hot Latin Songs – Year-End 2023". Billboard. Retrieved November 22, 2023.
46. "Italian single certifications – Myke Towers – Lala" (in Italian). Federazione Industria Musicale Italiana. Retrieved November 6, 2023. Select "2023" in the "Anno" drop-down menu. Select "Lala" in the "Filtra" field. Select "Singoli" under "Sezione".
47. "Spanish single certifications – Myke Towers – Lala". El portal de Música. Productores de Música de España. Retrieved March 20, 2024.
48. "American single certifications – Myke Towers – Lala". Recording Industry Association of America. Retrieved September 28, 2023.