Ksenia Schnaider

KSENIASCHNAIDER is a Kyiv-based brand which led by Ksenia and Anton Schnaider.^[1] The brand was established in 2011, but gained a worldwide recognition in 2016 with the invention of demi-denims.^[2] The model was created as a combination of the culottes and the skinny jeans.^[3]

KSENIASCHNAIDER

Industry	Fashion
Founded	2011; 13 years ago (2011)
Founders	Ksenia Schnaider, Anton Schnaider
Headquarters	Kyiv , Ukraine
Area served	Worldwide
Products	Clothing, shoes, accessories, branding
Website	www.kseniaschnaider.com

History

Ksenia Schnaider started to create the first pair of jeans from second-hand denim, which led the designers to develop this into an ongoing project. Upcycling has proved to be a great tool for the designers. At the moment Ksenia Schnaider has 3 re-worked lines — denim, sport and knits and the Denim Fur Technology.^[4]

Out of 1000-2500 items made each season, around a third are upcycled. Each year they upcycle 5.3 tonnes worth of denim jeans, which is up to 7000 pairs, to make about 5000 of new garments. On average 550-700 jeans are upcycled each month.^[5]

Demi-denims

The most famous design by the duo is demi-denims. A combined silhouette of pants which appear to be made out of two separate garments. Demi-denims look just like slim fit jeans from behind, like a skirt or culottes worn on top of slim fit jeans – from the front.^[6]

After its debut in 2016 it has instantly gained a success online and among celebrities. Among the latter were Celine Dion and Bella Hadid.^[7][8][9]

Collaborations

In March 2019, the brand announces the launch of ISKO x KSENIASCHNAIDER, an eco-denim capsule collection made of ISKO Earth FitTM responsible fabrics. The designers decided to experiment with KSENIASCHNAIDER statement pieces to see how they would perform if made with a completely different fabric. This collection is inspired by KSENIASCHNAIDER best-selling items from the last three years. It features the brand's signature demi-denims, flared jeans, denim shorts, skirts, and cropped jackets. Together, both brands believe in producing responsible fashion that has a low impact on the environment.^[10]

For the spring-summer 2020, KSENIASCHNAIDER collaborated with Belgium-based shoe label MOROBÉ. Together they have produced mules and boots made from leftover denim.^{[citation needed]}

This year, KSENIASCHNAIDER has also created 'anti-easy' capsule line for Isetan Tokyo out of leftover materials in the KSENIASCHNAIDER studio.^{[citation needed]}

Awards

In 2019 label took place in the Vogue Green Talent shortlist for upcycling an estimated 500 pairs of jeans, or five tonnes of textile and denim per year.^[11]

See also

• TTSWTRS

External links

• Official website

References

1. "посилання. Forbes написав про український бренд Ksenia Schnaider". The Village Україна. 30 July 2018. Retrieved 3 December 2021.
2. "Ksenia Schnaider Kiev Spring 2018 Fashion Show". Vogue. Retrieved 23 April 2018.
3. "Ksenia Schnaider". www.notjustalabel.com. Retrieved 1 December 2021.
4. "Ksenia Schnaider News, Collections, Fashion Shows, Fashion Week Reviews, and More". Vogue. Retrieved 8 April 2021.
5. Rabimov, Stephan. "Ksenia Schnaider Knows How To Make Upcycled Fashion Beautiful". Forbes. Retrieved 1 December 2021.
6. "The most surprising micro-trend of 2017 has arrived". Harper's Bazaar. 2 March 2017. Retrieved 23 April 2018.
7. "Bella Hadid Wears Ksenia Schnaider Demi Jeans – Denimology". Denimology. 1 October 2017. Retrieved 23 April 2018.
8. "Bella Hadid wears KSENIASCHNAIDER jeans".
9. "Celebrities wear KSENIASCHNAIDER".
10. RU, FashionNetwork com. "ISKO и Ksenia Schnaider создали капсульную коллекцию эко-денима". FashionNetwork.com (in Russian). Retrieved 1 December 2021.
11. Erizanu, Paula. "10 years of KSENIASCHNAIDER: fashion highlights from Ukraine's sustainably rebellious brand". The Calvert Journal. Retrieved 1 December 2021.