Kimoa is a Spanish clothing and accessories retailer. The brand was founded by SpanishFormula One driver Fernando Alonso, who is also the current ambassador of the brand. The origins of the word Kimoa can be found in the Hawaiian language[1] and it relates to "sitting and watching the sun going down together".[2][3] Kimoa is a clothing brand that would match each of the co-founders' unique lifestyles; because they love California, the beach and sunsets with friends, according to Alonso.
Kimoa targets young and middle-aged adults, with Kimoa serving 150 countries across the world via their e-store, with at least one physical store located in Spain. The brand serves products including shirts, swimsuits, sweaters, shoes, sunglasses and hats.[4][5][6][7]
Kimoa was sold to US group Revolution Brands at August 2021 due to losses amounting to €3 million. Alonso continues to serve as the brand ambassador.[8]
Kimoa was founded by SpanishFormula One racing driver Fernando Alonso along with a group of friends. The project was worked on for a few years, with ideas originating from creating a restaurant, a chiringuito and a beach attraction. Kimoa was finally established in March 2017 as a clothing and accessories retail brand, officially launching online with their e-store.[9]
Spanish artist Domingo Zapata has also been included in Kimoa's works, even creating a line of his own in the brand, dubbed "Kimoa by Zapata".[10] Spanish model Jessica Goicoechea and Italian model Linda Morselli have also been involved in the brand's works.
Braversedit
Bravers is a community organized by Kimoa, which includes people who look for new adventures and are firm believers in thinking they are capable of everything. Joining the community also allows members to be part of the brand's image and will also have access to Kimoa privileges.[11]
Controversyedit
In June 2020, Kimoa released a clothing line which it claimed was a tribute to Māori culture.[12] In photos on Kimoa's website two models pose in t-shirts with their faces painted in an approximation of tā moko. The company had not approached Māori or included them in any stage of its design process. The line received several negative reactions on Facebook.[13] Kimoa has removed the photos from their website and Facebook. [14]
Motorsportedit
Kimoa became an official partner of McLaren F1 Team for the 2018 Formula One season. Kimoa's branding was featured on the team's MCL33 car, driver suits and helmets. It was also displayed on Alonso's personal team kit and driver cap.[15][16]
The Kimoa logo was also seen on Alonso's race apparels in his post-McLaren race events.
^"Kimoa, Everything About Fernando Alonso's Lifestyle Brand - Where to Buy, Best Selling Products and the meaning". 20 June 2018.
^. 4wheelsnews.com. Archived from the original on 23 February 2018. Retrieved 24 February 2018.
^"Formula 1 Racer Fernando Alonso Launches Kimoa, Talks Lewis Hamilton and Potentially Leaving McLaren". wwd.com. 8 June 2017. Retrieved 24 February 2018.
^"Men clothes and fashion | KIMOA". kimoa.com (in European Spanish). Retrieved 2018-08-08.
^"Women clothes and fashion | KIMOA". kimoa.com (in European Spanish). Retrieved 2018-08-08.
^"Accessories | KIMOA". kimoa.com (in European Spanish). Retrieved 2018-08-08.
^"Sunglasses | KIMOA". kimoa.com (in European Spanish). Retrieved 2018-08-08.
^"Fernando Alonso's fashion brand Kimoa sold to US group Revolution Brands". Fashion Network. 1 September 2021. Retrieved 3 December 2021.
^"Alonso reveals his latest challenge: Being a fashion label boss". Retrieved 2018-08-08.
^"Compra ropa online #NeverSurrender | KIMOA". kimoa.com (in European Spanish). Retrieved 2018-08-08.
^"Kimoa". kimoa.com (in Spanish). Retrieved 2018-08-08.
^Ben.Leahy@nzherald.co.nz, Ben Leahy Ben Leahy is a reporter for the New Zealand Herald (2020-06-05). "F1 World Champ's company accused of being Māori 'culture vultures'". NZ Herald. ISSN 1170-0777. Retrieved 2020-06-06.
^Josephine Franks (2020-06-05). "Spanish brand under fire for 'offensive' Māori clothing line". Retrieved 2020-06-06.
^"McLaren Formula 1 - Kimoa becomes official surfwear partner of McLaren". mclaren.com. Retrieved 24 February 2018.
^"McLaren Formula 1 - Kimoa". Retrieved 2018-08-08.
External linksedit
Official website
January 01, 1970
kimoa, spanish, clothing, accessories, retailer, brand, founded, spanish, formula, driver, fernando, alonso, also, current, ambassador, brand, origins, word, found, hawaiian, language, relates, sitting, watching, going, down, together, clothing, brand, that, w. Kimoa is a Spanish clothing and accessories retailer The brand was founded by Spanish Formula One driver Fernando Alonso who is also the current ambassador of the brand The origins of the word Kimoa can be found in the Hawaiian language 1 and it relates to sitting and watching the sun going down together 2 3 Kimoa is a clothing brand that would match each of the co founders unique lifestyles because they love California the beach and sunsets with friends according to Alonso KimoaIndustryRetailFoundedMarch 2017 7 years ago 2017 03 FounderFernando AlonsoHeadquartersSpainArea served150 countriesKey peopleFernando Alonso Founder owner brand ambassador ProductsApparel accessoriesOwnerRevolution Brands 75 Fernando Alonso 25 WebsiteKimoa Kimoa founder Fernando Alonso Kimoa targets young and middle aged adults with Kimoa serving 150 countries across the world via their e store with at least one physical store located in Spain The brand serves products including shirts swimsuits sweaters shoes sunglasses and hats 4 5 6 7 Kimoa was sold to US group Revolution Brands at August 2021 due to losses amounting to 3 million Alonso continues to serve as the brand ambassador 8 Contents 1 Development 1 1 Bravers 1 2 Controversy 2 Motorsport 3 See also 4 References 5 External linksDevelopment editKimoa was founded by Spanish Formula One racing driver Fernando Alonso along with a group of friends The project was worked on for a few years with ideas originating from creating a restaurant a chiringuito and a beach attraction Kimoa was finally established in March 2017 as a clothing and accessories retail brand officially launching online with their e store 9 Spanish artist Domingo Zapata has also been included in Kimoa s works even creating a line of his own in the brand dubbed Kimoa by Zapata 10 Spanish model Jessica Goicoechea and Italian model Linda Morselli have also been involved in the brand s works Bravers edit Bravers is a community organized by Kimoa which includes people who look for new adventures and are firm believers in thinking they are capable of everything Joining the community also allows members to be part of the brand s image and will also have access to Kimoa privileges 11 Controversy edit In June 2020 Kimoa released a clothing line which it claimed was a tribute to Maori culture 12 In photos on Kimoa s website two models pose in t shirts with their faces painted in an approximation of ta moko The company had not approached Maori or included them in any stage of its design process The line received several negative reactions on Facebook 13 Kimoa has removed the photos from their website and Facebook 14 Motorsport editKimoa became an official partner of McLaren F1 Team for the 2018 Formula One season Kimoa s branding was featured on the team s MCL33 car driver suits and helmets It was also displayed on Alonso s personal team kit and driver cap 15 16 The Kimoa logo was also seen on Alonso s race apparels in his post McLaren race events See also editFernando Alonso Domingo Zapata McLaren Formula OneReferences edit Kimoa Everything About Fernando Alonso s Lifestyle Brand Where to Buy Best Selling Products and the meaning 20 June 2018 Fernando Alonso enters fashion industry by investing in lifestyle brand Kimoa 4wheelsnews com Archived from the original on 23 February 2018 Retrieved 24 February 2018 Formula 1 Racer Fernando Alonso Launches Kimoa Talks Lewis Hamilton and Potentially Leaving McLaren wwd com 8 June 2017 Retrieved 24 February 2018 Men clothes and fashion KIMOA kimoa com in European Spanish Retrieved 2018 08 08 Women clothes and fashion KIMOA kimoa com in European Spanish Retrieved 2018 08 08 Accessories KIMOA kimoa com in European Spanish Retrieved 2018 08 08 Sunglasses KIMOA kimoa com in European Spanish Retrieved 2018 08 08 Fernando Alonso s fashion brand Kimoa sold to US group Revolution Brands Fashion Network 1 September 2021 Retrieved 3 December 2021 Alonso reveals his latest challenge Being a fashion label boss Retrieved 2018 08 08 Compra ropa online NeverSurrender KIMOA kimoa com in European Spanish Retrieved 2018 08 08 Kimoa kimoa com in Spanish Retrieved 2018 08 08 Spanish brand releases Maori inspired clothing line Maori Television Retrieved 2020 06 06 Ben Leahy nzherald co nz Ben Leahy Ben Leahy is a reporter for the New Zealand Herald 2020 06 05 F1 World Champ s company accused of being Maori culture vultures NZ Herald ISSN 1170 0777 Retrieved 2020 06 06 Josephine Franks 2020 06 05 Spanish brand under fire for offensive Maori clothing line Retrieved 2020 06 06 McLaren Formula 1 Kimoa becomes official surfwear partner of McLaren mclaren com Retrieved 24 February 2018 McLaren Formula 1 Kimoa Retrieved 2018 08 08 External links editOfficial website Retrieved from https en wikipedia org w index php title Kimoa amp oldid 1151221603, wikipedia, wiki, book, books, library,
