Initially, Davis named his sauce "KC Soul Style Barbecue Sauce" and the original formula consisted of only five ingredients. He later renamed it "KC Masterpiece". He presented his sauce to several Kansas City area food brokers with the intention of marketing it to the public through retail supermarket distribution. During this same time, he also presented Muschup (a combination of ketchup and mustard) and Dilled Muschup (a combination of ketchup, mustard, and dill relish). Most of the area brokerages were reluctant to give the upstart sauces a chance.
Eventually, Davis met Jim Flynn, of Flynn Brokerage. Flynn sampled the sauces and immediately saw the sauce’s potential to introduce an innovative product to an underserved sector of the retail market. This decision, initiated by Davis's recipe and marketed by Flynn's marketing concept, lead to the sector we know now. Flynn's concept was a simple grassroots marketing strategy, targeting local supermarkets with food sample demonstrations. The barbeque sauce sold more than 3,000 cases (36,000 bottles) the first weekend, and the stores actually ran out of inventory. The two Muschup varieties were also demonstrated but did not fare as well. In the following months and years, KC Masterpiece sales grew exponentially.
In 1986, after nearly ten years of success in the Kansas City area, Davis received an offer to sell the KC Masterpiece brand to the Kingsford charcoal division of The HV Food Products Company (formally known as Hidden Valley Ranch Food Products, Inc.), which operates as a subsidiary of the Clorox Company, with an eye to marketing the sauce nationwide. In the agreement, Davis retained the right to use the sauce in restaurants that he was developing. Of the several restaurants that were subsequently opened, all eventually closed, the last one in 2009.[3]
References
^. Archived from the original on 13 April 2014. Retrieved 11 April 2014.
masterpiece, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, august, 2007, . This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources KC Masterpiece news newspapers books scholar JSTOR August 2007 Learn how and when to remove this template message KC Masterpiece is a barbecue sauce that is marketed by the HV Food Products Company a subsidiary of the Clorox Company 1 2 KC MasterpieceProduct typeBarbecue SauceOwnerCloroxCountryUnited StatesMarketsWorldPrevious owners1977 Rich DavisRegistered as a trademark inHV Food Products CompanyWebsitehttp www kcmasterpiece com Contents 1 History 2 References 3 Further reading 4 External linksHistory EditKC Masterpiece Barbeque Sauce was created in 1977 by Richard E Rich Davis M D a child psychiatrist practicing in Kansas City Missouri who had earned his medical degree from the University of Kansas Davis was born in 1926 in Joplin Missouri and died on 6 October 2015 in Leawood Kansas at 89 years of age Initially Davis named his sauce KC Soul Style Barbecue Sauce and the original formula consisted of only five ingredients He later renamed it KC Masterpiece He presented his sauce to several Kansas City area food brokers with the intention of marketing it to the public through retail supermarket distribution During this same time he also presented Muschup a combination of ketchup and mustard and Dilled Muschup a combination of ketchup mustard and dill relish Most of the area brokerages were reluctant to give the upstart sauces a chance Eventually Davis met Jim Flynn of Flynn Brokerage Flynn sampled the sauces and immediately saw the sauce s potential to introduce an innovative product to an underserved sector of the retail market This decision initiated by Davis s recipe and marketed by Flynn s marketing concept lead to the sector we know now Flynn s concept was a simple grassroots marketing strategy targeting local supermarkets with food sample demonstrations The barbeque sauce sold more than 3 000 cases 36 000 bottles the first weekend and the stores actually ran out of inventory The two Muschup varieties were also demonstrated but did not fare as well In the following months and years KC Masterpiece sales grew exponentially In 1986 after nearly ten years of success in the Kansas City area Davis received an offer to sell the KC Masterpiece brand to the Kingsford charcoal division of The HV Food Products Company formally known as Hidden Valley Ranch Food Products Inc which operates as a subsidiary of the Clorox Company with an eye to marketing the sauce nationwide In the agreement Davis retained the right to use the sauce in restaurants that he was developing Of the several restaurants that were subsequently opened all eventually closed the last one in 2009 3 References Edit Legal Archived from the original on 13 April 2014 Retrieved 11 April 2014 Research Business Week Fox Channel 4 The history behind Kansas City style BarbecueFurther reading Edit Last KC Masterpiece Restaurant Closes RoadFood com July 7 2009 Retrieved 27 October 2013 Portal FoodExternal links EditOfficial website Restaurant Website American Royal biography Retrieved from https en wikipedia org w index php title KC Masterpiece amp oldid 1159567324, wikipedia, wiki, book, books, library,
