Joox (stylised as JOOX) is a music streaming service owned by Tencent, launched in January 2015.[1] Joox is the biggest music streaming app in Asian markets such as Hong Kong, Macau, Indonesia, Malaysia, Myanmar, Thailand and also the South African market. Joox is a freemium service, providing most of its songs free, while some songs are only available for premium users, offered via paid subscriptions or by doing different tasks offered.[2][3]
In 2017, Joox launched their service in South Africa, their first non-Asian market.[4] The service now accounts for more than 50% of all music streaming app downloads in their Asian markets.[5][6] The number of music-streaming users in Hong Kong, Macau, Malaysia, Thailand, Myanmar and Indonesia was expected to reach 87 million by 2020.[7]
Background
Before the emergence of Joox, Tencent owned QQ Music, one of the largest music streaming and download service in China. In 2015, they introduced Joox as their expansion of music services to overseas market instead of Mainland China, starting first in Hong Kong.[8]
Instead of providing free services by playing audio ads to users like Spotify, another major music service,[9] Joox focused on banner ads, splash ads and other advertising methods such as category playlists and in-app skins.[10] They claimed it as a success.[11] Joox offered their premium VIP access to DStv subscribers free of charge. DStv is the sister company to Tencent and is the primary pay-TV provider in South Africa.[12] In November 2021, it was announced that Joox will stop streaming in South Africa in March 2022.
^"WeChat's Tencent enters music-streaming fray with Joox". Digital News Asia. 2015-06-30. Retrieved 2018-01-24.
^"Tencent's JOOX uses curated playlists to dominate music streaming in Southeast Asia · TechNode". TechNode. 2017-01-03. Retrieved 2018-01-24.
^Halim, Billy (2015-12-27). "JOOX : The Complete, Free, & Legal Music Streaming Apps". Medium. Retrieved 2018-01-24.
^"Meet Joox, South Africa's newest music streaming service - Stuff". Stuff. 2017-07-04. Retrieved 2018-01-24.
^Lee, Emma (December 22, 2016). "[Update] Sanook Online Rebranded To Tencent Thailand". TechNode. Retrieved January 2, 2017.
^Bundgaard, Karlsson, Lau, Pereira, Tycen, Axel, Alan, Andrew (November 2016). . Digital McKinsey. Archived from the original on 2019-01-09. Retrieved 2018-01-24.{{cite web}}: CS1 maint: multiple names: authors list (link)
^Lin, Liza; Kim, Yun-Hee (2016-12-16). "Apple, Spotify Face Upstart Rival in Streaming Music: China's Tencent". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-01-24.
^"Tencent's Joox music streaming service proves a hit across Asia". South China Morning Post. Retrieved 2018-01-24.
^"Joox: We don't believe in conversion through audio ads". Campaign Asia. Retrieved 2018-01-24.
^Staff. "JOOX makes its connected audience available to marketers". Marketing Interactive. Retrieved 2018-01-24.
joox, video, link, site, video, streaming, stylised, joox, music, streaming, service, owned, tencent, launched, january, 2015, biggest, music, streaming, asian, markets, such, hong, kong, macau, indonesia, malaysia, myanmar, thailand, also, south, african, mar. For the video link site see Joox video streaming Joox stylised as JOOX is a music streaming service owned by Tencent launched in January 2015 1 Joox is the biggest music streaming app in Asian markets such as Hong Kong Macau Indonesia Malaysia Myanmar Thailand and also the South African market Joox is a freemium service providing most of its songs free while some songs are only available for premium users offered via paid subscriptions or by doing different tasks offered 2 3 JooxType of siteMusic streamingAvailable inEnglish Traditional Chinese Simplified Chinese Burmese Indonesian Malay ThaiFoundedJanuary 2015 8 years ago 2015 01 HeadquartersGuangdongOwnerTencentIndustryMusic podcast and videoURLwww wbr joox wbr com www wbr joox wbr co wbr zaIn 2017 Joox launched their service in South Africa their first non Asian market 4 The service now accounts for more than 50 of all music streaming app downloads in their Asian markets 5 6 The number of music streaming users in Hong Kong Macau Malaysia Thailand Myanmar and Indonesia was expected to reach 87 million by 2020 7 Background EditBefore the emergence of Joox Tencent owned QQ Music one of the largest music streaming and download service in China In 2015 they introduced Joox as their expansion of music services to overseas market instead of Mainland China starting first in Hong Kong 8 Instead of providing free services by playing audio ads to users like Spotify another major music service 9 Joox focused on banner ads splash ads and other advertising methods such as category playlists and in app skins 10 They claimed it as a success 11 Joox offered their premium VIP access to DStv subscribers free of charge DStv is the sister company to Tencent and is the primary pay TV provider in South Africa 12 In November 2021 it was announced that Joox will stop streaming in South Africa in March 2022 See also EditQQ Music Tencent s China market music serviceReferences Edit WeChat s Tencent enters music streaming fray with Joox Digital News Asia 2015 06 30 Retrieved 2018 01 24 Tencent s JOOX uses curated playlists to dominate music streaming in Southeast Asia TechNode TechNode 2017 01 03 Retrieved 2018 01 24 Halim Billy 2015 12 27 JOOX The Complete Free amp Legal Music Streaming Apps Medium Retrieved 2018 01 24 Meet Joox South Africa s newest music streaming service Stuff Stuff 2017 07 04 Retrieved 2018 01 24 Lee Emma December 22 2016 Update Sanook Online Rebranded To Tencent Thailand TechNode Retrieved January 2 2017 Bundgaard Karlsson Lau Pereira Tycen Axel Alan Andrew November 2016 The beat of progress The rise of music streaming in Asia Digital McKinsey Archived from the original on 2019 01 09 Retrieved 2018 01 24 a href Template Cite web html title Template Cite web cite web a CS1 maint multiple names authors list link Lin Liza Kim Yun Hee 2016 12 16 Apple Spotify Face Upstart Rival in Streaming Music China s Tencent Wall Street Journal ISSN 0099 9660 Retrieved 2018 01 24 Tencent s Joox music streaming service proves a hit across Asia South China Morning Post Retrieved 2018 01 24 Joox We don t believe in conversion through audio ads Campaign Asia Retrieved 2018 01 24 Staff JOOX makes its connected audience available to marketers Marketing Interactive Retrieved 2018 01 24 Joox bucks audio trend WARC www warc com Retrieved 2018 01 24 Get JOOX With DSTV Multichoice RPilodia Archived from the original on 2018 10 17 Retrieved 2018 10 16 This Chinese music article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Joox amp oldid 1117818803, wikipedia, wiki, book, books, library,
