JoJo Maman Bébé is a multi-channel maternity wear and baby clothing retailer with stores in the United Kingdom. Founded as a mail-order seller in 1993, it was acquired in 2022 by Next and an investment group.
JoJo Maman Bébé was launched in 1993 by Laura Tenison as a mail-order catalogue specialising in maternity wear and children's clothes, after she spent time in hospital following a car accident, where a young mother on her ward expressed frustration at the lack of variety in children's clothes available via mail order.[1] As founder and managing director, Tenison was awarded an MBE for services to business in South Wales in 2004.[2]
In addition to mail-order and online sales, the company later opened 45 brick and mortar stores by March 2012 [3] and 87 by April 2022.[4] In addition to a buying, design and marketing office registered in Battersea, London, the company also has a second operational facility in Newport, Wales.
The company was acquired in April 2022 by Next plc and an investment group led by the hedge fund Davidson Kempner, with Tenison stepping down as CEO and commercial director Gwynn Milligan succeeding her.[5]
Productsedit
In the world of mother and baby fashion, JoJo Maman Bébé is a specialist boutique. The initial product range was heavily inspired by traditional French Breton-style nautical clothing,[6] a theme that became part of the company's brand image, followed by an expansion into a broader range of baby, children's and maternity clothing. It also sells nursery products, gifts and toys for babies, toddlers and pre-schoolers.[7]
Awardsedit
The company has been nominated for several distinctions, including:
HIT Heroes, Best Community Outreach Employer of the Year, 2023
Dotties Awards, Best Performing Campaign of the Year by an Ecommerce Brand, 2022
Progressive Preschool, Best Multiple Retailer of Preschool Products 2022
Family Awards Gold Winner, Best Toddler Fashion Brand, 2018
Ecomd Direct Commerce Awards, Best Overall Business and Outstanding Customer Service, 2017
NPPA Ireland, Best Health and Well Being Product for Mum (Breastfeeding Pillow), 2017
Progressive Preschool, Best Preschool Retailer and Best Multiple Retailer Initiative, 2017
Zazu, Best Retailer Award, 2016
Little London, Best Maternity Fashion, 2016
Little London Magazine, Best Online Retailer, 2015
Circular Economy Champions Awards, 2015
Leading Wales Awards, Best Company Award 2010
Prima Baby Reader Awards, Best Children's Wear Website and Best Maternity Lingerie, 2010
Drapers Children's Wear Retailer of the Year 2009
Prima Baby Fashion Awards, Best Catalogue/Mail-order Service 2008
Member of Courvoisier Future 500 of Fashion & Retail 2007
Pregnancy & Birth Best for Underwear Bloom Award 2007
Prima Baby Pregnancy Reader Awards Best Buy, Mail Order 2007
Fast Growth Business Awards, Retail/Leisure Female Entrepreneur and Retail Business of the Year, 2007
Practical Parenting Baby & Toddler Fashion Award and Maternity Fashion Award, 2007
Nominated a Superbrand in 2005
Social Responsibilityedit
To reduce the company's environmental impact, JoJo Maman Bébé supports a number of initiatives. These include the use of renewable energy in stores, planting in partnership with Stump Up For Trees,[8] and use of sustainable and recycled materials such as FSC-certified wood in clothing and toys.[9]
With a B Corp (Better Corporation) certification earned in 2016,[10] the company demonstrates a commitment to people, planet and profit. Donation and community grant campaigns such as From A Mother To Another [11] and Helping Hands [12] support this pledge.
Referencesedit
^"Inspired by a cancer patient". 2003-05-10. Retrieved 2023-03-07.
^"Page 1 | Supplement 57155, 31 December 2003 | London Gazette | The Gazette". www.thegazette.co.uk. Retrieved 2023-03-07.
^Antonia, Chitty (7 November 2010). "JoJo Maman Bébé Adds 5 New Stores To Their Portfolio By Year End". Family Friendly Working. Retrieved 2023-03-06.
jojo, maman, bébé, multi, channel, maternity, wear, baby, clothing, retailer, with, stores, united, kingdom, founded, mail, order, seller, 1993, acquired, 2022, next, investment, group, ltdcompany, typeprivateindustryclothing, retailerfounded1993, years, 1993,. JoJo Maman Bebe is a multi channel maternity wear and baby clothing retailer with stores in the United Kingdom Founded as a mail order seller in 1993 it was acquired in 2022 by Next and an investment group JoJo Maman Bebe LtdCompany typePrivateIndustryClothing retailerFounded1993 31 years ago 1993 FounderLaura TenisonHeadquartersLondon UKNumber of locations80 stores 2022 ProductsMaternity clothingBaby clothingWebsitejojomamanbebe wbr co wbr uk Contents 1 History 2 Products 3 Awards 4 Social Responsibility 5 References 6 External linksHistory editJoJo Maman Bebe was launched in 1993 by Laura Tenison as a mail order catalogue specialising in maternity wear and children s clothes after she spent time in hospital following a car accident where a young mother on her ward expressed frustration at the lack of variety in children s clothes available via mail order 1 As founder and managing director Tenison was awarded an MBE for services to business in South Wales in 2004 2 In addition to mail order and online sales the company later opened 45 brick and mortar stores by March 2012 3 and 87 by April 2022 4 In addition to a buying design and marketing office registered in Battersea London the company also has a second operational facility in Newport Wales The company was acquired in April 2022 by Next plc and an investment group led by the hedge fund Davidson Kempner with Tenison stepping down as CEO and commercial director Gwynn Milligan succeeding her 5 Products editIn the world of mother and baby fashion JoJo Maman Bebe is a specialist boutique The initial product range was heavily inspired by traditional French Breton style nautical clothing 6 a theme that became part of the company s brand image followed by an expansion into a broader range of baby children s and maternity clothing It also sells nursery products gifts and toys for babies toddlers and pre schoolers 7 Awards editThe company has been nominated for several distinctions including HIT Heroes Best Community Outreach Employer of the Year 2023 Dotties Awards Best Performing Campaign of the Year by an Ecommerce Brand 2022 Progressive Preschool Best Multiple Retailer of Preschool Products 2022 Family Awards Gold Winner Best Toddler Fashion Brand 2018 Ecomd Direct Commerce Awards Best Overall Business and Outstanding Customer Service 2017 NPPA Ireland Best Health and Well Being Product for Mum Breastfeeding Pillow 2017 Progressive Preschool Best Preschool Retailer and Best Multiple Retailer Initiative 2017 Zazu Best Retailer Award 2016 Little London Best Maternity Fashion 2016 Little London Magazine Best Online Retailer 2015 Circular Economy Champions Awards 2015 Leading Wales Awards Best Company Award 2010 Prima Baby Reader Awards Best Children s Wear Website and Best Maternity Lingerie 2010 Drapers Children s Wear Retailer of the Year 2009 Prima Baby Fashion Awards Best Catalogue Mail order Service 2008 Member of Courvoisier Future 500 of Fashion amp Retail 2007 Pregnancy amp Birth Best for Underwear Bloom Award 2007 Prima Baby Pregnancy Reader Awards Best Buy Mail Order 2007 Fast Growth Business Awards Retail Leisure Female Entrepreneur and Retail Business of the Year 2007 Practical Parenting Baby amp Toddler Fashion Award and Maternity Fashion Award 2007 Nominated a Superbrand in 2005Social Responsibility editTo reduce the company s environmental impact JoJo Maman Bebe supports a number of initiatives These include the use of renewable energy in stores planting in partnership with Stump Up For Trees 8 and use of sustainable and recycled materials such as FSC certified wood in clothing and toys 9 With a B Corp Better Corporation certification earned in 2016 10 the company demonstrates a commitment to people planet and profit Donation and community grant campaigns such as From A Mother To Another 11 and Helping Hands 12 support this pledge References edit Inspired by a cancer patient 2003 05 10 Retrieved 2023 03 07 Page 1 Supplement 57155 31 December 2003 London Gazette The Gazette www thegazette co uk Retrieved 2023 03 07 Antonia Chitty 7 November 2010 JoJo Maman Bebe Adds 5 New Stores To Their Portfolio By Year End Family Friendly Working Retrieved 2023 03 06 Parr Jacqui 2022 04 19 Next buys JoJo Maman Bebe with investment firms www retailgazette co uk Retrieved 2023 03 07 Next and finance firms buy JoJo Maman Bebe BBC News 2022 04 17 Retrieved 2023 03 07 Inspired by a cancer patient 2003 05 10 Retrieved 2023 03 07 JoJo Maman Bebe Maternity Clothes Baby Kids amp Nursery www jojomamanbebe co uk Retrieved 2023 03 07 Partners Stump up for Trees Retrieved 2023 03 07 Microsoft Power BI app powerbi com Retrieved 2023 03 07 JoJo Maman Bebe Certified B Corporation B Lab Global www bcorporation net Retrieved 2023 03 07 Pyke Chris 2016 04 15 JoJo Maman Bebe s From a Mother to Another campaign WalesOnline Retrieved 2023 03 07 Turner Karla JoJo Maman Bebe Helping Hands Community Grants Supporting Communities Retrieved 2023 03 07 External links editOfficial website Retrieved from https en wikipedia org w index php title JoJo Maman Bebe amp oldid 1177458095, wikipedia, wiki, book, books, library,
