Jeevansathi.com

Jeevansathi.com is an Indian matrimonial portal^[3] owned by Info Edge.

Jeevansathi.com

Type	Public
Industry	Online matrimony
Founded	2004
Founder	Sanjeev Bikhchandani
Headquarters	Noida, India , India
Area served	Worldwide
Key people	Hitesh Oberoi (CEO)^[1]
Products	Jeevansathi Exclusive, eSathi, eValue, eRishta, Offline Matchpoints
Parent	Info Edge^[2]
Website	www.jeevansathi.com

Etymology

"Jeevan" means "life" and "sathi" means "friend" or "partner"; hence, "Jeevansathi" means "life partner".

Overview

The website was bought in 2004 by Info Edge Ltd.^[4][5]

The website has more than 61 Lakh (6.1 million) registered members as of March 31, 2014.

The organisation has around 230 employees working in 54 offices in 37 cities spread across the country, headquartered in Noida, India. Jeevansathi also has 14 Matchpoint across India.^[3] It is listed in Bombay Stock Exchange.

History

October 1998, Sanjeev Bikhchandani, founder and executive vice chairman of Info Edge India, started the matrimonial website. The website was developed by Anil Lall, the head of Info Edge's technology department. The services were free in the initial years.

Auditing services were done by the Amit and Rohit Tandon. The founder, Sanjeev explained the conditions of ICICI Ventures. During the conversation, it came out that auditors were interested in opening a dotcom company. The website was then sold to Amit and Rohit Tandon, with Sanjeev Bikhchandani keeping 35 percent stakes.^[6] The company under the ownership of Tandon brothers did well with getting traffic and revenues.

• In 2004, Info Edge bought back Jeevansathi.
• In 2008, Jeevansathi.com introduced a new feature which allowed prospects to chat with their prospective life partner on google talk with complete confidentiality.^[7]
• In 2011, Jeevansathi became one of the preferred matrimonial websites in North India.^[8]
• In 2012-13, The website had 5.6 million registered profiles.^[9]
• In 2014, Jeevansathi launched its Android app.^[10]
• In 2014, Jeevansathi participated the Great Online Shopping Festival.^[11]

Business model

Jeevansathi.com uses the customer to customer (C2C) business model. The website has free list, search, and express interest and accepts other expressions of interest. Users have to pay get contact details. There are also offline centers operational for matching services. Jeevansathi.com Match Point centers provides offline users with matchmaking services. The first center was launched in Mumbai in 2008.^[12]

Jeevansathi.com became profitable for the first time during the first quarter of 2016-17, earning ₹65 lakh before interest and taxes. Its revenue grew 34% year-on-year from ₹10.9 crore to ₹14.6 crore in FY 2016-17.^[13]

Awards and recognition

In 2010, the website received a silver award at the Radio Advertising Awards category for its "In Sawalon se muhje bachhao" radio campaign, a contest to find the most bizarre matchmaking questions they'd come across.^[14]

In 2016, its "Be Found" campaign won a bronze award in the "Services: Other" category of The Advertising Club's EFFIE awards.^[15]

See also

• Shaadi.com
• BharatMatrimony
• Matrimony.com

References

1. "fuccha". fuccha. from the original on 20 August 2013. Retrieved 20 Aug 2013.
2. "Info Edge acquires TooStep.com". Business Standard. from the original on 14 February 2013. Retrieved 16 February 2013.
3. Hindu Business Line, Hyderabad, Aug. 8 2012-08-31 at the Wayback Machine Case Study by jeevasnathi
4. Hema Gopalakrishnan (16 November 2011). "Job sites will have to move beyond providing information on jobs". The Hindu. from the original on 28 February 2014. Retrieved 27 August 2012.
5. Company History - Info Edge (India) Ltd. 2014-10-30 at the Wayback Machine Info Edge (India) Ltd
6. "Info Edge's Sanjeev Bikhchandani shares his slip-ups on the path to success". businesstoday.intoday.in/. from the original on 4 May 2014. Retrieved 24 April 2014.
7. . Press Release. Nextbigwhat.com. 24 July 2008. Archived from the original on 18 November 2013. Retrieved 24 July 2008.
8. "Booming biz of online marriages". business-standard.com/. from the original on 23 February 2013. Retrieved 22 Dec 2011.
9. (PDF). infoedge.in. Archived from the original (PDF) on 2020-02-28. Retrieved 2015-05-28.
10. "Jeevansathi.com's App Launched On Google Play Store". Press Release. efytimes.com. 26 June 2014. from the original on 4 July 2015. Retrieved 26 June 2014.
11. aegindia (11 Dec 2014). "Jeevasnathi.com with Google to participate in Great Online Shopping Festival". aegindia. Archived from the original on 11 December 2014. Retrieved 9 Dec 2014.
12. . moneycontrol.com/. Archived from the original on 28 May 2015. Retrieved 11 Nov 2008.
13. "Jeevansathi turns profitable for the first time in 10 years". VCCiRCLE. 14 October 2016. from the original on 6 October 2017. Retrieved October 5, 2017.
14. "Jeevansathi.com Awarded At Exchange4media Radio Awards". efytimes.com/. from the original on 7 July 2015. Retrieved 8 Oct 2010.
15. "Effie 2016 Results". theadvertisingclub.net. The Advertising Club. December 20, 2016. from the original on February 16, 2017. Retrieved February 16, 2017.

External links

• Official website