Jay Doblin (December 10, 1920 – May 11, 1989) was an American industrial designer and educator, best known for his contribution to the field of design in particular his work related to systems thinking, design methods and design theory in general. Throughout his professional career he worked with some of the most important design firms of their time, including Raymond Loewy Associates, Lippincott & Margulies, and Unimark International, which he founded together with Massimo Vignelli and Bob Noorda.[1]
Doblin was born in Brooklyn, NY and graduated from Pratt Institute in 1942. He worked for Raymond Loewy from 1942 to 1955 directing the Frigidaire account and designing vending machines for Coca-Cola, razors for Schick and fountain pens for Eversharp. Between 1955 and 1969, and after the resignation of Serge Chermayeff, he served as director of the IIT Institute of Design, a design school founded in 1937 in Chicago by László Moholy-Nagy, a former Bauhaus teacher. After his tenure as director, he stayed involved with school as a professor. Doblin was president of The American Society of Industrial designers (ASID) in 1956 and of the Industrial Design Educators Association (IDEA) in 1962. In 1981 he founded his strategic design planning consultancy, Doblin with Larry Keeley. In 2004, Jay Doblin was awarded the medal of the AIGA. Doblin became part of Monitor Group's innovation practice in 2007, and was acquired by Deloitte in 2013.
"Less Cleverness, More Communication." Print, (May 1, 1962).
"Trademark Design" by Jay Doblin. Article published for issue #2 of Dot Zero magazine (1966)
"Mass Media: the Stimulation System" by Jay Doblin. Article published for issue #3 of Dot Zero magazine (spring 1967)
"One Hundred Great Product Designs" by Jay Doblin. Van Nost. Reinhold (1970)
"Perspective: A new system for designers" by Jay Doblin. Whitney Library of Design (1970)
"Chicago Bauhaus: Past, Present and Future" by Jay Doblin. Speech given at a symposium honoring the 25th anniversary of the Institute of Design's merger with Illinois Institute of Technology (1974).[3]
"Innovation: A Cook Book Approach." White paper, Doblin Group, (September 1978).
"Volume Retailing in Britain. Does it undermine quality in the design and manufacture of home-produced consumer goods?" by Jay Doblin. RSA Journal Volume 128 (1979)
"A Brief Tussle with Corporate Identity: A Draft for the Design Management Institute."White Paper, Doblin Group, (July 1979).
Doblin, Jay (September 1980). "Volume Retailing in Britain: Does it undermine quality in the design and manufacture of home-produced consumer goods?". Journal of the Royal Society of Arts. 128 (5290): 633–646. JSTOR 41373152.
"What designers do" by Jay Doblin. Designer (June 1980)
"Perceptual maps: one aid to product planning." ID Magazine (November December 1980): 20-25.
"The Map of Media: Understanding the Contexts for Communications." ID Magazine (January February 1981): 35-37.
"The Union of Intuitive and Logical Design." Innovation: The Journal of the Industrial Designers Society of America (Fall 1982): 4-7.
"Reflections on Industrial Design Past, Present and Future." Innovation: The Journal of the Industrial Designers Society of America (Spring 1983): 12–14.
"DesMod (Design Model)" by Jay Doblin. Unpublished Design Theory Lecture Handout: Institute of Design Illinois Institute of Technology (1984)
"An Irreverent Look at Logotypes and Brandmarks." STA Design Journal (February 1985): 34-39.
"Information and Design - The Essential Relation." In Design in the Information Environment, edited by Patrick Whitney, 18–30. Carbondale and Edwardsville: Southern Illinois University Press, (1985).
"A short grandiose theory of design" by Jay Doblin. Article published in the 1987 Society of Typographic Arts Design Journal (1987) [4]
"Discrimination: The special skills required for seeing, and the curious structure of judgement" by Jay Doblin. Design Processes Newsletter, Vol. 2, No.4, Institute of Design, Illinois Institute of Technology, Chicago, IL, U.S.A. (1987)
“A structure for nontextual communications.” In Processing of Visible Language 2, edited by Paul A. Kohlers, Merald E. Wrolstad, and Herman Bouma, 89–111. New York: Plenum Publishing Corporation, (1987).
“How Designers Should Use Computers.” Whitepaper, Doblin Keeley Malin Stamos. (Reprinted July 1990).
“From Bauhaus to Unimark: A Pilgrim’s Progress for Design.” Whitepaper, Doblin Keeley Malin Stamos. (Reprinted July 1990).
Quotesedit
"A product is frozen information"
"The reason to have a design firm is to have lunch every day with interesting people"
"Ignorance this monumental is difficult to overcome" (when speaking about how people mixed their understanding of different disciplines of design)
doblin, december, 1920, 1989, american, industrial, designer, educator, best, known, contribution, field, design, particular, work, related, systems, thinking, design, methods, design, theory, general, throughout, professional, career, worked, with, some, most. Jay Doblin December 10 1920 May 11 1989 was an American industrial designer and educator best known for his contribution to the field of design in particular his work related to systems thinking design methods and design theory in general Throughout his professional career he worked with some of the most important design firms of their time including Raymond Loewy Associates Lippincott amp Margulies and Unimark International which he founded together with Massimo Vignelli and Bob Noorda 1 Jay DoblinJay Doblin portraitBorn 1920 12 10 December 10 1920DiedMay 11 1989 1989 05 11 aged 68 EducationPratt InstituteOccupation s Product Designer 1942 1954 Raymond Loewy amp Associates Dean 1955 1969 IIT Institute of DesignCo founder 1964 1972 Unimark International Co founder 1978 1985 Jay Doblin amp AssociatesYears active1942 1988Notable workJC Penney Good Better Best Alcoa aluminum chairDoblin was born in Brooklyn NY and graduated from Pratt Institute in 1942 He worked for Raymond Loewy from 1942 to 1955 directing the Frigidaire account and designing vending machines for Coca Cola razors for Schick and fountain pens for Eversharp Between 1955 and 1969 and after the resignation of Serge Chermayeff he served as director of the IIT Institute of Design a design school founded in 1937 in Chicago by Laszlo Moholy Nagy a former Bauhaus teacher After his tenure as director he stayed involved with school as a professor Doblin was president of The American Society of Industrial designers ASID in 1956 and of the Industrial Design Educators Association IDEA in 1962 In 1981 he founded his strategic design planning consultancy Doblin with Larry Keeley In 2004 Jay Doblin was awarded the medal of the AIGA Doblin became part of Monitor Group s innovation practice in 2007 and was acquired by Deloitte in 2013 Contents 1 Writings 2 Quotes 3 References 4 External linksWritings edit The position of crafts in America today by Jay Doblin Paper for the National Conference of American Craftsmen s Council 1957 The 100 Best Designed Products Print April 1959 Fortune magazine 2 Less Cleverness More Communication Print May 1 1962 Trademark Design by Jay Doblin Article published for issue 2 of Dot Zero magazine 1966 Mass Media the Stimulation System by Jay Doblin Article published for issue 3 of Dot Zero magazine spring 1967 One Hundred Great Product Designs by Jay Doblin Van Nost Reinhold 1970 Perspective A new system for designers by Jay Doblin Whitney Library of Design 1970 Chicago Bauhaus Past Present and Future by Jay Doblin Speech given at a symposium honoring the 25th anniversary of the Institute of Design s merger with Illinois Institute of Technology 1974 3 Innovation A Cook Book Approach White paper Doblin Group September 1978 Volume Retailing in Britain Does it undermine quality in the design and manufacture of home produced consumer goods by Jay Doblin RSA Journal Volume 128 1979 A Brief Tussle with Corporate Identity A Draft for the Design Management Institute White Paper Doblin Group July 1979 Doblin Jay September 1980 Volume Retailing in Britain Does it undermine quality in the design and manufacture of home produced consumer goods Journal of the Royal Society of Arts 128 5290 633 646 JSTOR 41373152 What designers do by Jay Doblin Designer June 1980 Perceptual maps one aid to product planning ID Magazine November December 1980 20 25 The Map of Media Understanding the Contexts for Communications ID Magazine January February 1981 35 37 The Union of Intuitive and Logical Design Innovation The Journal of the Industrial Designers Society of America Fall 1982 4 7 Reflections on Industrial Design Past Present and Future Innovation The Journal of the Industrial Designers Society of America Spring 1983 12 14 DesMod Design Model by Jay Doblin Unpublished Design Theory Lecture Handout Institute of Design Illinois Institute of Technology 1984 An Irreverent Look at Logotypes and Brandmarks STA Design Journal February 1985 34 39 Information and Design The Essential Relation In Design in the Information Environment edited by Patrick Whitney 18 30 Carbondale and Edwardsville Southern Illinois University Press 1985 A short grandiose theory of design by Jay Doblin Article published in the 1987 Society of Typographic Arts Design Journal 1987 4 Discrimination The special skills required for seeing and the curious structure of judgement by Jay Doblin Design Processes Newsletter Vol 2 No 4 Institute of Design Illinois Institute of Technology Chicago IL U S A 1987 A structure for nontextual communications In Processing of Visible Language 2 edited by Paul A Kohlers Merald E Wrolstad and Herman Bouma 89 111 New York Plenum Publishing Corporation 1987 How Designers Should Use Computers Whitepaper Doblin Keeley Malin Stamos Reprinted July 1990 From Bauhaus to Unimark A Pilgrim s Progress for Design Whitepaper Doblin Keeley Malin Stamos Reprinted July 1990 Quotes edit A product is frozen information The reason to have a design firm is to have lunch every day with interesting people Ignorance this monumental is difficult to overcome when speaking about how people mixed their understanding of different disciplines of design References edit Massimo Vignelli Canon 18 November 2010 The 100 Best Designed Products fulltable com Jay Doblin on the evolution of design 1974 Archived from the original on 2011 07 19 Retrieved 2010 12 03 http www noisebetweenstations com personal third party Jay Doblin A Short Grandiose Theory of Design pdf bare URL PDF External links editJay Doblin AIGA profile Retrieved from https en wikipedia org w index php title Jay Doblin amp oldid 1169885641, wikipedia, wiki, book, books, library,
