The brand was launched in 1996 by Sandro Veronesi.[1]
Starting in 2005, Intimissimi clothing was sold through Victoria's Secret in a third-party partnership arrangement. The partnership also included the creation and launch of an Intimissimi beauty line in Victoria's Secret's stores, and the distribution of Intimissimi products in Victoria's Secret's outlet stores.[2] By 2006, the company had opened over 1,000 single-brand stores worldwide.[1]
In 2015 the model Shlomit Malka became the face of Intimissimi.[3] She led the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson.[4]
In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni.[5] Intimissimi was one brand she used as a "symbolic vocabulary".[6] In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue.[7][8]
In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window.[10] In 2023, the brand and Jennifer Lopez released the capsule collection 'This Is Me Now' in which the singer came out with a more mature body to show.[11]
^ ab"Il successo tutto italiano di Intimissimi - Pambianconews notizie e aggiornamenti moda, lusso e made in Italy". www.pambianconews.com (in Italian). 2006-11-30. Retrieved 2024-02-22.
^"Intimissimi in partnership con Victoria's Secret per il mercato americano". www.fashionmagazine.it (in Italian). 23 November 2005. Retrieved 2024-02-22.
^"Now You Can Buy Lingerie Like '50 Shades' Star Dakota Johnson". The Hollywood Reporter. Retrieved 2017-09-27.
^Golizia, Dario (2022). The Fashion Business: Theory and Practice in Strategic Fashion Management. Abingdon, Oxford: Routledge. p. 194. ISBN978-0-367-49053-9.
^V¡ctor, Hern ndez-Santaolalla; M¢nica, Barrientos-Bueno (2020). Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global. pp. 137–138. ISBN978-1-7998-3120-4.
^"Intimissimi inaugura sulla Fifth Avenue | Amica". Amica. Retrieved 2017-11-02.
^"Intimissimi conquista New York - VanityFair.it". VanityFair.it (in Italian). 2017-10-23. Retrieved 2017-11-02.
^. Intimissimi Shop. Archived from the original on 1 December 2017. Retrieved 4 April 2018.
^IT, FashionNetwork com. "Intimissimi lancia il servizio 'Scaffale Infinito'". FashionNetwork.com (in Italian). Retrieved 2020-06-24.
^Sanchez, Chelsey (2023-10-18). "Jennifer Lopez Co-Designed an Intimissimi Capsule Collection That Reflects Her Personal Evolution". Harper's BAZAAR. Retrieved 2024-02-22.
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intimissimi, italian, clothing, label, founded, 1996, which, specializes, bras, briefs, lingerie, vests, pyjamas, women, company, typepublicfounded1996, years, 1996, foundersandro, veronesiheadquartersdossobuono, villafranca, verona, veneto, italyproductscloth. Intimissimi is an Italian clothing label founded in 1996 which specializes in bras briefs lingerie vests and pyjamas for women and men Intimissimi S p A Company typePublicFounded1996 28 years ago 1996 FounderSandro VeronesiHeadquartersDossobuono di Villafranca di Verona Veneto ItalyProductsClothingParentCalzedonia S p A Websitewww intimissimi comIntimissimi Calle Dato Vitoria Spain 2020 Contents 1 History 2 See also 3 References 4 External linksHistory editThe brand was launched in 1996 by Sandro Veronesi 1 Starting in 2005 Intimissimi clothing was sold through Victoria s Secret in a third party partnership arrangement The partnership also included the creation and launch of an Intimissimi beauty line in Victoria s Secret s stores and the distribution of Intimissimi products in Victoria s Secret s outlet stores 2 By 2006 the company had opened over 1 000 single brand stores worldwide 1 In 2015 the model Shlomit Malka became the face of Intimissimi 3 She led the company s international advertising campaigns until she was replaced in 2017 by Dakota Johnson 4 In October 2017 the brand launched its fourth edition of Intimissimi on ice in the Verona Arena with costumes designed by Chiara Ferragni 5 Intimissimi was one brand she used as a symbolic vocabulary 6 In October 2017 Intimissimi opened a 500 square foot store on New York s Fifth Avenue 7 8 For the 2017 campaign Mario Testino photographed Serbian ex sportswoman Ana Ivanovic food writer Ella Mills model Irina Shayk and actress Dakota Johnson 9 In June 2020 Intimissimi launched the Infinity shelf service a system which removes the risk of out of stock by drawing from the e commerce window 10 In 2023 the brand and Jennifer Lopez released the capsule collection This Is Me Now in which the singer came out with a more mature body to show 11 See also edit nbsp Italy portal nbsp Companies portalList of Italian companiesReferences edit a b Il successo tutto italiano di Intimissimi Pambianconews notizie e aggiornamenti moda lusso e made in Italy www pambianconews com in Italian 2006 11 30 Retrieved 2024 02 22 Intimissimi in partnership con Victoria s Secret per il mercato americano www fashionmagazine it in Italian 23 November 2005 Retrieved 2024 02 22 Shlomit Malka Israeli Model Fashion Gone Rogue Retrieved 2017 09 27 Now You Can Buy Lingerie Like 50 Shades Star Dakota Johnson The Hollywood Reporter Retrieved 2017 09 27 Golizia Dario 2022 The Fashion Business Theory and Practice in Strategic Fashion Management Abingdon Oxford Routledge p 194 ISBN 978 0 367 49053 9 V ctor Hern ndez Santaolalla M nica Barrientos Bueno 2020 Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies IGI Global pp 137 138 ISBN 978 1 7998 3120 4 Intimissimi inaugura sulla Fifth Avenue Amica Amica Retrieved 2017 11 02 Intimissimi conquista New York VanityFair it VanityFair it in Italian 2017 10 23 Retrieved 2017 11 02 Ana Ivanovic Intimissimi Intimissimi Shop Archived from the original on 1 December 2017 Retrieved 4 April 2018 IT FashionNetwork com Intimissimi lancia il servizio Scaffale Infinito FashionNetwork com in Italian Retrieved 2020 06 24 Sanchez Chelsey 2023 10 18 Jennifer Lopez Co Designed an Intimissimi Capsule Collection That Reflects Her Personal Evolution Harper s BAZAAR Retrieved 2024 02 22 External links edit nbsp Wikimedia Commons has media related to Intimissimi Official website nbsp nbsp This article about a fashion brand house corporation or company is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Intimissimi amp oldid 1209583697, wikipedia, wiki, book, books, library,
