Instashop

InstaShop (Arabic : إنستاشوب) is an online marketplace company headquartered in Dubai, United Arab Emirates, connecting users to trusted local shops. Founded in 2015 as an online grocery delivery platform, InstaShop offers today 22 shopping categories that cater to every user needs. In August 2020, InstaShop has been acquired by Delivery Hero in one of the biggest exists in the region to date, making InstaShop one of the leading player in the emerging category of quick commerce. Currently, the company operates in the United Arab Emirates and Egypt.^[1][2][3]

InstaShop

Company type	Private Company
Industry	E-commerce
Founded	2015
Founder	Ioanna Angelidaki, John Tsioris
Headquarters	Swiss Tower, JLT, Dubai UAE
Area served	UAE Egypt
Parent	Delivery Hero
Website	https://instashop.com/

Overview

Instashop was founded in 2015 in Dubai by two Greek entrepreneurs, Ioanna Angelidaki and John Tsioris, and is currently led by its CEO, Nikola Cabarkapa.^[3][4][5]

The company's app-based service allows users to order a wide range of daily essentials from supermarkets and local neighborhood retailers, offering both instant (30 to 60 mins) and scheduled delivery options.^[6][7][8]

Since its inception, InstaShop has expanded its network to include various local retailers across different shopping categories, such as pharmacies, butcheries, fresh produce markets, pet shops, flower shops, restaurants, bakeries, beauty shops, organic stores, electronics outlets and more.^{[9][8][10][11]}

Beyond its Business-to-customer (B2C) service, InstaShop also operates as a business-to-business (B2B) service, generating revenue through commissions paid by the shops it delivers from.

History

During the second half of 2015, Instashop negotiated its first fund-raising. The first round was around $365,000 in seed, while the public reached $750,000.^[6]

In October 2016, Souq.Com, one of the Gulf region e-commerce major companies, invested in InstaShop.^[12] On August 26, 2020, Instashop announced its acquisition by Berlin-based Delivery Hero in a deal reportedly worth $360 million. Instashop has continued to operate as an independent brand with no changes in its management.^[13][3][14]

References

1. Gnana, Jennifer (2020-02-16). "Generation Start-up: Instashop eyes global expansion for its grocery delivery app". The National. Retrieved 2023-04-18.
2. Sam, Bridge (27 Aug 2020). "Berlin's Delivery Hero acquires Dubai on demand delivery app". Arabian Business.
3. East, Forbes Middle. "Delivery Hero Buys Dubai-Based Grocery App Instashop For $360M". Forbes ME. Retrieved 2023-04-18.
4. Ndichu, David (2020-08-27). "Delivery Hero acquires InstaShop for $360m to expand into grocery delivery". Retrieved 2023-04-18.
5. "Delivery Hero acquires InstaShop for $360M to drive the future of delivery | MAGNiTT". magnitt.com. Retrieved 2023-04-18.
6. Gnana, Jennifer (2020-02-16). "Generation Start-up: Instashop eyes global expansion for its grocery delivery app". The National. Retrieved 2023-05-23.
7. Ndichu, David (2020-08-27). "Delivery Hero acquires InstaShop for $360m to expand into grocery delivery". Retrieved 2023-05-23.
8. Bridge, Sam (27 August 2020). "Berlin's Delivery Hero acquires Dubai on demand delivery app". Arabian Business.
9. . 2021-10-23. Archived from the original on 2021-10-23. Retrieved 2023-05-23.
10. East, Forbes Middle. "Delivery Hero Buys Dubai-Based Grocery App Instashop For $360M". Forbes ME. Retrieved 2023-05-23.
11. "Germany's Delivery Hero acquires grocery app InstaShop for $360m". capital.com. Retrieved 2023-04-18.
12. Hariharan, Sindhu (2016-10-31). "UAE-Based Online Grocery Startup InstaShop Raises Funds From Souq.Com". Entrepreneur. Retrieved 2023-04-18.
13. "Delivery Hero buys InstaShop to expand in Middle East, North Africa". Reuters. 2020-08-27. Retrieved 2023-04-18.
14. . 2021-10-23. Archived from the original on 2021-10-23. Retrieved 2023-04-18.