Instant Coffee uses the format of the art exhibition as a framework for its practice. Precedents include the 1960s art events known as Happenings, "a performance, event or situation meant to be considered art." As with the Happening, Instant Coffee stages events that "bring artists, writers and musicians together in combinations rarely encountered elsewhere."[1] However, Instant Coffee updates this idea by designating their activities as "service-oriented." The use of corporate-style language is deliberate and is an aspect of the collective’s creation of a strong brand identity. Instant Coffee establishes its brand through the use of a specific graphic style on their website, event invitations, posters, publications and related ephemera. As a further expression of their brand, the collective uses a consistent, self-reflective and ironic, tone in all written communications. For instance, the tagline "Instant Coffee: it doesn't have to be good to be meaningful", plays on the collective’s real world namesake, fake coffee, while promoting their utopian belief in inclusiveness, as opposed to more traditional artworld modes of selection and exclusion.[2]
Like all brands, Instant Coffee has worked hard to ensure certain ideas are associated with its name. The Instant Coffee brand evokes feelings of conviviality; it’s self-aware but fun. This brand identity is the result of collective’s consistent production of art-related events in which the distinction between artwork and audience is blurred. This strong emphasis on the social[3] aspect of art connects Instant Coffee to the broader artworld trend of relational aesthetics. Often an Instant Coffee event consists of works made in a single format that flies below the radar of medium specificity, such as the bumper sticker or stencil, to allow a broad range of artists, and the artistically-inclined, to participate. The Urban Disco Trailer,[4] a retrofitted camping trailer, was an early platform used to present artworks in this mode. In more recent projects, the collective has focused on creating a participatory environment for its audience. The Instant Coffee Bass-Bed,[5] contained a subwoofer connected to a sound system that made the bed vibrate. Instant Coffee’s Nooks[6] created four moveable replicas of a kitchen nook, complete with window, inside of which audiences could sit and enjoy a series of art-related events. An ongoing project, the Light Bar[7] reconstructs the gallery as a bar complete with full spectrum light therapy units to fight Seasonal affective disorder.
Instant Coffee listservedit
Artists and art organizations can place notices on one of Instant Coffee’s free email listservs. Current subscribers number at over 8000 on lists operating in Vancouver, Alberta, Toronto, and Halifax.[8]
^. November 26, 2010. Archived from the original on 2010-11-26.
^. July 16, 2011. Archived from the original on 2011-07-16.
^"From bars to brollies, Bright Light shines". The Georgia Straight. February 24, 2010.
^Spampinato, Francesco (2014). Come Together: The Rise of Cooperative Art and Design. New York: Princeton Architectural Press. p. 130. ISBN9781616892685.
^"other sights » Instant Coffee: Nothing Happens in Good Weather".
^Gallery, Satellite (November 17, 2012). "Instant Coffee: Bedazzling the Banal in Downtown Richmond".
External linksedit
Instant Coffee
Instant Coffee at Henningsen Contemporary
Instant Coffee at Sparwasser HQ
Instant Coffee: Light Bar at the Art Gallery of Greater Victoria
Instant Coffee at the Vancouver Art Gallery
Instant Coffee at the Art Gallery of Ontario
Instant Coffee at MKG127
January 01, 1970
instant, coffee, artist, collective, instant, coffee, canadian, artist, collective, based, vancouver, toronto, formed, 2000, collective, membership, undergone, number, changes, most, active, members, have, been, cecilia, berkovic, jinhan, kelly, lycan, jenifer. Instant Coffee is a Canadian artist collective based in Vancouver and Toronto Formed in 2000 the collective s membership has undergone a number of changes Its most active members have been Cecilia Berkovic Jinhan Ko Kelly Lycan Jenifer Papararo and Khan Lee Previous members include Kate Monro Jon Sasaki Timothy Comeau and Darren O Donnell Contents 1 Artistic approach 2 Instant Coffee listserv 3 Public commissions 4 References 5 External linksArtistic approach editInstant Coffee uses the format of the art exhibition as a framework for its practice Precedents include the 1960s art events known as Happenings a performance event or situation meant to be considered art As with the Happening Instant Coffee stages events that bring artists writers and musicians together in combinations rarely encountered elsewhere 1 However Instant Coffee updates this idea by designating their activities as service oriented The use of corporate style language is deliberate and is an aspect of the collective s creation of a strong brand identity Instant Coffee establishes its brand through the use of a specific graphic style on their website event invitations posters publications and related ephemera As a further expression of their brand the collective uses a consistent self reflective and ironic tone in all written communications For instance the tagline Instant Coffee it doesn t have to be good to be meaningful plays on the collective s real world namesake fake coffee while promoting their utopian belief in inclusiveness as opposed to more traditional artworld modes of selection and exclusion 2 Like all brands Instant Coffee has worked hard to ensure certain ideas are associated with its name The Instant Coffee brand evokes feelings of conviviality it s self aware but fun This brand identity is the result of collective s consistent production of art related events in which the distinction between artwork and audience is blurred This strong emphasis on the social 3 aspect of art connects Instant Coffee to the broader artworld trend of relational aesthetics Often an Instant Coffee event consists of works made in a single format that flies below the radar of medium specificity such as the bumper sticker or stencil to allow a broad range of artists and the artistically inclined to participate The Urban Disco Trailer 4 a retrofitted camping trailer was an early platform used to present artworks in this mode In more recent projects the collective has focused on creating a participatory environment for its audience The Instant Coffee Bass Bed 5 contained a subwoofer connected to a sound system that made the bed vibrate Instant Coffee s Nooks 6 created four moveable replicas of a kitchen nook complete with window inside of which audiences could sit and enjoy a series of art related events An ongoing project the Light Bar 7 reconstructs the gallery as a bar complete with full spectrum light therapy units to fight Seasonal affective disorder Instant Coffee listserv editArtists and art organizations can place notices on one of Instant Coffee s free email listservs Current subscribers number at over 8000 on lists operating in Vancouver Alberta Toronto and Halifax 8 Public commissions editInstant Coffee Disco Fallout Shelter 3 A Bright Future Nothing Happens in Good Weather 9 Perpetual Sunset 10 References edit Cotter Holland January 19 2003 ART ARCHITECTURE Doing Their Own Thing Making Art Together via NYTimes com Lycan Kelly Kelly Lycan s Portfolio Archived from the original on 2014 10 17 Retrieved 2014 10 12 a b Canadian Art Instant Coffee Gimme Shelter www canadianart ca Archived from the original on 12 May 2009 Retrieved 17 January 2022 Urban Disco Trailer www orgallery org Canadian Art Rewind Instant Coffee November 26 2010 Archived from the original on 2010 11 26 Mercer Union A Centre For Contemporary Art July 16 2011 Archived from the original on 2011 07 16 From bars to brollies Bright Light shines The Georgia Straight February 24 2010 Spampinato Francesco 2014 Come Together The Rise of Cooperative Art and Design New York Princeton Architectural Press p 130 ISBN 9781616892685 other sights Instant Coffee Nothing Happens in Good Weather Gallery Satellite November 17 2012 Instant Coffee Bedazzling the Banal in Downtown Richmond External links editInstant Coffee Instant Coffee at Art Metropole Instant Coffee at Henningsen Contemporary Instant Coffee at Sparwasser HQ Instant Coffee Light Bar at the Art Gallery of Greater Victoria Instant Coffee at the Vancouver Art Gallery Instant Coffee at the Art Gallery of Ontario Instant Coffee at MKG127 Retrieved from https en wikipedia org w index php title Instant Coffee artist collective amp oldid 1158082520, wikipedia, wiki, book, books, library,
