Inside Sport is an Australian sport magazine published by nextmedia. It began publication in 1991.[1]Inside Sport largely comprises articles by freelance journalists, covering a wide array of sports. It focuses on sporting content, sports photography, and the attention given to models and their photo shoots.
In 2000, the publication won the award for Magazine of the Year in Australia. It also won the Walkley Award for sports coverage across all media in 2004.[2]
Nikki Visser has appeared on the cover of Inside Sport four times; July 1996, July 1998, April 1999 and March 2002. The magazine also organised an annual national model contest -The Inside Sport Model Search- which ran from 1996 until 2008. Notable contestants included Nikki Visser, Nicky Whelan, Imogen Bailey, Grace McClure and Jennifer Hawkins.
In May 2007, the magazine's editors made the decision to cease using a scantically-clad 'sports model' to illustrate the cover and centre-pages of each issue (many of the women featured were professional models or entertainment celebrities rather than actual athletes). Instead, a notable sportsperson, male or female, would adorn the cover each month.[3] This decision was made to improve sales which in mid-2007 had fallen to 23,000 per month down from a monthly peak circulation of 80,000 in the late 1990s. The new policy was also intended to change the 'blokey' image of the magazine and to establish it as a serious sports publication rather than just another 'Lad's Mag'.[4] However, in 2008, the November issue of Inside Sport attracted some criticism for featuring a photo of Australian swimming champion Stephanie Rice on its cover which was allegedly heavily airbrushed.[5]
In May 2012, it was reported that sales for Inside Sport had increased by 7%, defying a current trend of declining sales for male-orientated sports & lifestyle magazines.[6] By November 2012, sales had increased by over 27%.[7] In March 2014, it was reported that the magazine's readership had declined by over 21% in the previous 12 months.[8]
Roy Morgan Research indicated the magazine's readership increased by over 21% between March 2016 and March 2017.[8] This was in contrast to the previous year (March 2015-March 2016) when readership declined by 25%.[8]
In January 2021, online sports site Northern Beaches Sports Tribune posted an article claiming that Inside Sport had shut down. There have been no print or digital issues of Inside Sport released since June 2020. There has been no official announcement and the magazine's website continues to operate although the majority of the site's content comprises links to articles in Nextmedia's other sports-related publications such as Golf Australia & AMB and links to other sports-related websites. [9]
References
^"List of Top 10 Best Sports Magazines of All time". Sporty Ghost. 3 March 2015. Retrieved 12 February 2016.
^. 25 April 2007. Archived from the original on 16 June 2005.
^"Sport mag ditches bikini-babe cover -". The Age. 15 May 2007. Retrieved 16 April 2014.
^Stephanie Rice artificially spiced for Inside Sport
^Broughall, Nick (11 May 2012). "EFTM – Are men's magazines dead? Roy Morgan figures look dire". Eftm. Retrieved 16 April 2014.
^Marketing ON 9 November 2012 (9 November 2012). "Mixed fortunes for magazines, Women's Weekly drops 8% but still on top". Marketing. Retrieved 16 April 2014.
^ abcAustralian Magazine Readership, 12 months to March 2020
^"It's over: Inside Sport magazine, a former titan of the publishing industry, is dead".
inside, sport, sport, programme, series, confused, with, australian, sport, magazine, published, nextmedia, began, publication, 1991, largely, comprises, articles, freelance, journalists, covering, wide, array, sports, focuses, sporting, content, sports, photo. For the BBC Sport programme see Inside Sport TV series Not to be confused with Inside Sports Inside Sport is an Australian sport magazine published by nextmedia It began publication in 1991 1 Inside Sport largely comprises articles by freelance journalists covering a wide array of sports It focuses on sporting content sports photography and the attention given to models and their photo shoots Inside SportCover of April 2015 issuefeaturing Shaun BurgoyneCategoriesSports magazineFrequencyMonthlyPublishernextmediaFounded1991CountryAustraliaLanguageEnglishWebsitewww wbr insidesport wbr com wbr auIn 2000 the publication won the award for Magazine of the Year in Australia It also won the Walkley Award for sports coverage across all media in 2004 2 Nikki Visser has appeared on the cover of Inside Sport four times July 1996 July 1998 April 1999 and March 2002 The magazine also organised an annual national model contest The Inside Sport Model Search which ran from 1996 until 2008 Notable contestants included Nikki Visser Nicky Whelan Imogen Bailey Grace McClure and Jennifer Hawkins In May 2007 the magazine s editors made the decision to cease using a scantically clad sports model to illustrate the cover and centre pages of each issue many of the women featured were professional models or entertainment celebrities rather than actual athletes Instead a notable sportsperson male or female would adorn the cover each month 3 This decision was made to improve sales which in mid 2007 had fallen to 23 000 per month down from a monthly peak circulation of 80 000 in the late 1990s The new policy was also intended to change the blokey image of the magazine and to establish it as a serious sports publication rather than just another Lad s Mag 4 However in 2008 the November issue of Inside Sport attracted some criticism for featuring a photo of Australian swimming champion Stephanie Rice on its cover which was allegedly heavily airbrushed 5 In May 2012 it was reported that sales for Inside Sport had increased by 7 defying a current trend of declining sales for male orientated sports amp lifestyle magazines 6 By November 2012 sales had increased by over 27 7 In March 2014 it was reported that the magazine s readership had declined by over 21 in the previous 12 months 8 Roy Morgan Research indicated the magazine s readership increased by over 21 between March 2016 and March 2017 8 This was in contrast to the previous year March 2015 March 2016 when readership declined by 25 8 In January 2021 online sports site Northern Beaches Sports Tribune posted an article claiming that Inside Sport had shut down There have been no print or digital issues of Inside Sport released since June 2020 There has been no official announcement and the magazine s website continues to operate although the majority of the site s content comprises links to articles in Nextmedia s other sports related publications such as Golf Australia amp AMB and links to other sports related websites 9 References Edit List of Top 10 Best Sports Magazines of All time Sporty Ghost 3 March 2015 Retrieved 12 February 2016 mymagazines com au about 25 April 2007 Archived from the original on 16 June 2005 Sport mag ditches bikini babe cover The Age 15 May 2007 Retrieved 16 April 2014 1 dead link Stephanie Rice artificially spiced for Inside Sport Broughall Nick 11 May 2012 EFTM Are men s magazines dead Roy Morgan figures look dire Eftm Retrieved 16 April 2014 Marketing ON 9 November 2012 9 November 2012 Mixed fortunes for magazines Women s Weekly drops 8 but still on top Marketing Retrieved 16 April 2014 a b c Australian Magazine Readership 12 months to March 2020 It s over Inside Sport magazine a former titan of the publishing industry is dead External links Edit Australia portalInside Sport website 2 This sports magazine or journal related article is a stub You can help Wikipedia by expanding it See tips for writing articles about magazines Further suggestions might be found on the article s talk page vte Retrieved from https en wikipedia org w index php title Inside Sport amp oldid 1118589865, wikipedia, wiki, book, books, library,
