An industrial video is a video that targets “industry” as its primary audience. An industrial video is a type of sponsored film (such as an educational film) which prioritizes pragmatism over artistic value. While the primary purpose of an educational film is to inform an audience, the purpose of an industrial video can vary depending on the client.
Marketing, communicating to potential clients the value of services or products.
Customers, such as a video that explains how to use a product
Fundraising, such as for informing potential investors about the merits of a company, or generating capital for a charitable cause.
Corporations, such as a video that shares a CEO's vision with his employees, or a video that warns employees against improper ethical behavior.
Industrial videos have become more prevalent in the market than industrial films because of the lower cost of producing video content.[1]
Content creationedit
Behind the scenes of an industrial video
Like all filmmaking, industrial videos go through the stages of development, pre-production, production, post-production and distribution. During the development stage, a sponsor chooses a video production company that they believe can best meet their needs. Producers of industrial videos can hire technical writers. These technical writers attempt to translate difficult technical information from "subject matter experts" into a script that is more understandable to a general audience.[2] Alternatively, other industrial video production companies target a specialized niche where the producer, director or writer already has expertise.[3] Once a production company is contracted, the project enters pre-production, when the script is written, talent is hired, and materials are obtained.
These individual elements are used during production, when a video camera records the talent and audio is captured by a microphone. During post-production, the footage from the production phase is assembled into a coherent whole. Finally, the final product is distributed and exhibited. If the project was a training video, the video may be included with the product, so the buyer can learn to use it most effectively. If the project was a marketing video, it may be directly mailed to potential clients to encourage them to buy the product. Or if the product was designed for exhibition, it may be shown at a trade fair. The use of industrial videos for corporate use has been increasing,[4] suggesting that industrial videos will continue to be produced in the future.
^Prelinger, Rick (2006), (PDF), San Francisco, California: National Film Preservation Foundation, archived from the original (PDF) on 2008-01-13
^Duffy, T. M.; et al. (November 1985), Technical Manual Production: An Examination of Four Systems, CDC Technical Report No. 19.(PDF), Pittsburgh, PA: Carnegie-Mellon University, retrieved 2019-07-21 – via Education Resources Information Center
^Example of a specialized industrial video production company
^A NewsMarket article on increasing spending on corporate video
External linksedit
Wikiversity has learning resources about Technical writing
industrial, video, industrial, video, video, that, targets, industry, primary, audience, industrial, video, type, sponsored, film, such, educational, film, which, prioritizes, pragmatism, over, artistic, value, while, primary, purpose, educational, film, infor. An industrial video is a video that targets industry as its primary audience An industrial video is a type of sponsored film such as an educational film which prioritizes pragmatism over artistic value While the primary purpose of an educational film is to inform an audience the purpose of an industrial video can vary depending on the client An industrial video being shot in IndiaContents 1 Purposes 2 Content creation 3 See also 4 References 5 External linksPurposes editAn industrial video may be used for Marketing communicating to potential clients the value of services or products Customers such as a video that explains how to use a product Fundraising such as for informing potential investors about the merits of a company or generating capital for a charitable cause Corporations such as a video that shares a CEO s vision with his employees or a video that warns employees against improper ethical behavior Industrial videos have become more prevalent in the market than industrial films because of the lower cost of producing video content 1 Content creation edit nbsp Behind the scenes of an industrial videoLike all filmmaking industrial videos go through the stages of development pre production production post production and distribution During the development stage a sponsor chooses a video production company that they believe can best meet their needs Producers of industrial videos can hire technical writers These technical writers attempt to translate difficult technical information from subject matter experts into a script that is more understandable to a general audience 2 Alternatively other industrial video production companies target a specialized niche where the producer director or writer already has expertise 3 Once a production company is contracted the project enters pre production when the script is written talent is hired and materials are obtained These individual elements are used during production when a video camera records the talent and audio is captured by a microphone During post production the footage from the production phase is assembled into a coherent whole Finally the final product is distributed and exhibited If the project was a training video the video may be included with the product so the buyer can learn to use it most effectively If the project was a marketing video it may be directly mailed to potential clients to encourage them to buy the product Or if the product was designed for exhibition it may be shown at a trade fair The use of industrial videos for corporate use has been increasing 4 suggesting that industrial videos will continue to be produced in the future See also editVideo production companies Corporate video Technical writer Technical communicationReferences edit Prelinger Rick 2006 The Field Guide to Sponsored Films PDF San Francisco California National Film Preservation Foundation archived from the original PDF on 2008 01 13 Duffy T M et al November 1985 Technical Manual Production An Examination of Four Systems CDC Technical Report No 19 PDF Pittsburgh PA Carnegie Mellon University retrieved 2019 07 21 via Education Resources Information Center Example of a specialized industrial video production company A NewsMarket article on increasing spending on corporate videoExternal links edit nbsp Wikiversity has learning resources about Technical writing Filmmaking at Curlie Retrieved from https en wikipedia org w index php title Industrial video amp oldid 1074050292, wikipedia, wiki, book, books, library,
