In the visual effects-laden commercial, a man (played by actor David Douglas) wakes up in his bed- which, along with a lamp, is in an otherwise dark space- as his adidas_1 sneakers bounce onto his feet and tie their own laces. He then travels through many city streets, and at one point is chased through a forest by a bear. In all of the scenes, light is only created behind the man by the steps he takes; he is almost always running into darkness. Similar to the chase scene near the end of Jonze's film Being John Malkovich, the man frequently jumps from one plane to another, as the camera rotates to show that a wall or ceiling has become the floor. After running head-first into a fire hydrant, the man yawns, returns to his bed (which, from where he is standing, is on the wall), and goes to sleep. Finally, as the shoes tumble away from the camera, shown onscreen are the slogan for the adidas_1, "World's First Intelligent Shoe," followed by the Adidas slogan "Impossible is Nothing" and the Adidas logo.
After working together on "Hello Tomorrow", which was officially released on iTunes, Squeak E. Clean produced Yeah Yeah Yeahs' second full-length album, Show Your Bones. That album's first single, "Gold Lion", was named after the awards won by the commercial in Cannes.
External linksedit
The complete commercial The complete commercial on AdForum.com, including a full breakdown of awards
Breakdown of the advertisement, including lyrics to the song "Hello Tomorrow"
of Show Your Bones from Rolling Stone, which discusses the naming of "Gold Lion"
October 26, 2023
hello, tomorrow, dave, album, album, apple, series, title, 2005, adidas, television, advertisement, also, name, song, used, commercial, second, spot, created, oscar, nominated, film, director, spike, jonze, agency, tbwa, chiat, advertise, adidas, intelligent, . For the Dave Koz album see Hello Tomorrow album For the Apple TV series see Hello Tomorrow Hello Tomorrow is the title of a 2005 Adidas television advertisement and also the name of the song used in the commercial The 90 second spot was created by Oscar nominated film director Spike Jonze for ad agency TBWA Chiat Day to advertise the adidas 1 intelligent sneakers The title song was composed specifically for the advertisement by Jonze s brother Sam Squeak E Clean Spiegel and its lyrics were sung by Jonze s then girlfriend Karen O of the Grammy nominated rock band Yeah Yeah Yeahs Proving to be an incredibly successful commercial Hello Tomorrow received many honors these include two Gold Lions at the 2005 Cannes Lions International Advertising Festival three 2006 Silver Clio Awards and a 2006 Gold EFFIE Award In the visual effects laden commercial a man played by actor David Douglas wakes up in his bed which along with a lamp is in an otherwise dark space as his adidas 1 sneakers bounce onto his feet and tie their own laces He then travels through many city streets and at one point is chased through a forest by a bear In all of the scenes light is only created behind the man by the steps he takes he is almost always running into darkness Similar to the chase scene near the end of Jonze s film Being John Malkovich the man frequently jumps from one plane to another as the camera rotates to show that a wall or ceiling has become the floor After running head first into a fire hydrant the man yawns returns to his bed which from where he is standing is on the wall and goes to sleep Finally as the shoes tumble away from the camera shown onscreen are the slogan for the adidas 1 World s First Intelligent Shoe followed by the Adidas slogan Impossible is Nothing and the Adidas logo After working together on Hello Tomorrow which was officially released on iTunes Squeak E Clean produced Yeah Yeah Yeahs second full length album Show Your Bones That album s first single Gold Lion was named after the awards won by the commercial in Cannes External links editThe complete commercial The complete commercial on AdForum com including a full breakdown of awards Breakdown of the advertisement including lyrics to the song Hello Tomorrow Review of Show Your Bones from Rolling Stone which discusses the naming of Gold Lion Retrieved from https en wikipedia org w index php title Hello Tomorrow amp oldid 1146786752, wikipedia, wiki, book, books, library,
