Havoline is a motor oilbrand currently commercialized by Chevron. The brand had been previously owned by Texaco (since 1931), until the company was acquired by Chevron in 2001.[1]
First introduced in 1904, the Havoline motor oil brand was named by Havemeyer Oil Company of New York. In 1906 the Havoline Oil Company separated from the Havemeyer Oil Company. In May 1909, It was bought by the Indian Refining Company, and registered as an official product of the company but kept the logo. By 1910, the Indian Refining Company already had the Havoline oil manufactured. To boost sales & advertise the product they offered to fuel the first plane to fly coast to Coast. Over 300 auto makers wanted it. In 1915 due to over production they had to halt operations. In 1931 it once again changed hands when the Texas Oil company (now Texaco) bought the Indian Refining Company. In 1946 a breakthrough in technology improved Havoline.
In 1962 they changed the logo, replacing the old Indian logo. That same year new products were introduced, Havoline 10W-30, and Havoline Singlegrade. In 1968 'Improved Havoline & All Temperature Havoline' were introduced, followed by Havoline Super-Premium All Temperature Motor Oil in 1971. In 1979 Texaco ends the decade with a new product called Havoline Supreme 10W-40, which superseded Havoline Super-Premium. In 1984 a major breakthrough came with the SAW 20W-50 to keep up with growing demand.
In 1991 they launched the Formula 3, which became popular all over the world. In 2001 a new logo and package design came out for the whole line of products.
In 2001, Texaco merged with Chevron but the Havoline brand name has been retained for all Texaco motor oils and other lubricating products along with anti-freezes.
havoline, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, december, 2013, l. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Havoline news newspapers books scholar JSTOR December 2013 Learn how and when to remove this template message Havoline is a motor oil brand currently commercialized by Chevron The brand had been previously owned by Texaco since 1931 until the company was acquired by Chevron in 2001 1 HavolineProduct typeLubricantsOwnerChevronProduced byChevronCountryU S Introduced1904 119 years ago 1904 Previous ownersHavemeyer Oil Co 1904 1931 Texaco 1931 2001 Websitehavoline com Contents 1 History 2 Sponsorships 3 Varieties 4 References 5 External linksHistory Edit Sign advertising Havoline products c 1935 1942 First introduced in 1904 the Havoline motor oil brand was named by Havemeyer Oil Company of New York In 1906 the Havoline Oil Company separated from the Havemeyer Oil Company In May 1909 It was bought by the Indian Refining Company and registered as an official product of the company but kept the logo By 1910 the Indian Refining Company already had the Havoline oil manufactured To boost sales amp advertise the product they offered to fuel the first plane to fly coast to Coast Over 300 auto makers wanted it In 1915 due to over production they had to halt operations In 1931 it once again changed hands when the Texas Oil company now Texaco bought the Indian Refining Company In 1946 a breakthrough in technology improved Havoline In 1962 they changed the logo replacing the old Indian logo That same year new products were introduced Havoline 10W 30 and Havoline Singlegrade In 1968 Improved Havoline amp All Temperature Havoline were introduced followed by Havoline Super Premium All Temperature Motor Oil in 1971 In 1979 Texaco ends the decade with a new product called Havoline Supreme 10W 40 which superseded Havoline Super Premium In 1984 a major breakthrough came with the SAW 20W 50 to keep up with growing demand In 1991 they launched the Formula 3 which became popular all over the world In 2001 a new logo and package design came out for the whole line of products In 2001 Texaco merged with Chevron but the Havoline brand name has been retained for all Texaco motor oils and other lubricating products along with anti freezes The Havoline brand now carries the Chevron logo Sponsorships EditIn 1972 Havoline sponsored Emerson Fittipaldi who became a world champion in Formula One In 1978 they sponsored Janet Guthrie a CART and NASCAR driver From 1987 to 2002 Havoline sponsored the Robert Yates Racing 28 car in the NASCAR Cup Series Also Havoline sponsored Newman Haas Racing from 1989 to 2002 which featured notable drivers such as Mario Andretti Michael Andretti Nigel Mansell Christian Fittipaldi and Cristiano da Matta Havoline s recent sponsorship was with Juan Pablo Montoya in the 42 Dodge for Chip Ganassi Racing with Felix Sabates At the end of the 2008 NASCAR season Texaco Havoline officially ended their sponsorship with NASCAR and Chip Ganassi Racing This brings to a close a 20 year relationship with the sport After ending its sponsorship with NASCAR Havoline became a sponsor of the Atlantic Coast Conference 2 3 Havoline returned as a NASCAR sponsor with a 3 race deal with ThorSport Racing for Ben Rhodes driver of the 99 truck Varieties EditHavoline Motor Oils Havoline High Mileage Protection Motor Oils Havoline Synthetic Motor Oils Havoline Synthetic Blend Motor Oil Texaco Ursa Super Plus Motor Oils Texaco Ursa Extra Duty Motor Oils Havoline Two Cycle Engine OilReferences Edit Chevron Agrees to Buy Texaco For Stock Valued at 36 Billion at The New York Times 16 Oct 2000 1 Archived January 16 2013 at the Wayback Machine To ACC brass March is cash External links EditOfficial website Notes on the history of Indian Refining Company Retrieved from https en wikipedia org w index php title Havoline amp oldid 1067315476, wikipedia, wiki, book, books, library,
