Haus Alkire

Haus Alkire is an American fashion label headed by design partners Julie Alkire and Jason Alkire. Both the Alkires are members of the Council of Fashion Designers of America (CFDA).^[1] Established in 2012, the line is made in New York City.

Haus Alkire

Founded	2012
Headquarters	New York, NY
Website	https://www.hausalkire.com/

Founders

The label was founded by Julie Alkire and Jason Alkire. Besides co-designing garments, Jason employs techniques in painting, graphic design, and photography to create the custom prints used in the collections.^[2] Prior to his fashion designer career Jason Alkire was an advertising executive and the publisher and creative director of SPOON magazine. The magazine was distributed by Time Warner. Julie Alkire was the editor-in-chief of the same magazine before she began her fashion career. She is known for her work on her eponymous line Julie Haus.^[3]

Retail business

In 2013, the designers opened an atelier type store dedicated to the Haus Alkire collection located on White Street in the neighborhood of Tribeca in New York City.^[4]

The first collection (Autumn/Winter 2012) was shown at New York Fashion Week on February 14, 2012. The designers sought inspiration from the artist Lou Jie and the actress Elsa Martinelli's portrayal of Belle Star in the 1968 film The Belle Star Story.^[5] The New York Fashion Week event was held at the Lincoln Center for the Performing Arts.^[6]

The second collection was inspired by Hana, Hawaii. The designers used images of an imaginary creature along with Plumeria and bamboo trees as the subject for their textile prints. The showing was held at a home in the West Village area of New York City.^[7]

Awards

The designers were awarded the Ecco Domani Fashion Foundation Award for Womenswear in January 2012. The award recognizes emerging American fashion talent.^{[8][9][10][11]}

In February 2012, the designers were named to the W Hotels Fashion Next program.^[12][13]

In February 2013, the Autumn/Winter collection was sponsored by Swarovski Elements.^[14]

In 2015, the designers were awarded The Fashion Group International Rising Star Award for womenswear. There were ten finalists competing for the award that included Rosie Assoulin, Tome, Ji Oh, Tanya Taylor, Antonio Azzuolo, Harbison, and Houghton. Previous winners of the award include Proenza Schouler, Alexander Wang (designer), Jason Wu, Phillip Lim, and Wes Gordon. Wu was the guest speaker at the award ceremony.^{[15][16][17][18][19]} In 2014, Alkire and Haus were finalists for same award.^[20][21] In 2015, the designers also won the Design Entrepreneurs NYC Israel Goldgrub award presented by New York City Economic Development Corporation NYCEDC and the Fashion Institute of Technology.^[22]

In 2016, HAUS ALKIRE was named to the Council of Fashion Designers of America (CFDA) {Fashion Incubator} 4.0 class for 2016-2018.^[23][24]

Accolades

• The designer label was named one of the "15 Hot New Designers You Need to Know Now" by Refinery29^[25]
• ELLE magazine names the line "2012's Rising Fashion Stars" ^[26]
• Named by Fashionista.com as "Fashionista Five: New York Labels to Watch"^[27]
• Paper Magazine declared the line one of the "10 Fresh Fashion Week Faces to Watch"^[28]
• USA Network stated the line was "The New Class: Five Designers to Watch at Mercedes-Benz Fashion Week"^[29]
• In 2011, an editor compared the design duo to other famous design partners Isabel Toledo and Ruben Toledo, and Max Azria and Lubov Azria, and Maria Cornejo and Mark Bothwick.^[30]

References

1. Iredale, Jessica (2018-12-05). "CFDA Names 14 New Members". WWD.com. Retrieved 2019-01-08.
2. Blair, Catherine (2012-01-18). "NBC New York". NBC New York. Retrieved 2012-11-12.
3. Peden, Lauren David (2012-06-26). "Fashion Informer". TheFashionInformer. Retrieved 2012-11-12.
4. Torkells, Erik (2013-04-02). "New Kid on the Block: Haus Alkire". TribecaCitizen.com. Retrieved 2013-04-11.
5. Chernikoff, Leah (2012-02-20). "Haus Alkire Fall 2012 Back in the Spotlight". Fashionista.com. Retrieved 2012-11-12.
6. . MBFashionweek.com. Archived from the original on 2012-10-04. Retrieved 2012-11-12.
7. Hou, Kathleen (2012-09-14). "Haus Alkire Spring 2013". Fashionista.com. Retrieved 2012-11-30.
8. "Ecco Domani Fashion Foundation Award Winners Named". WWD.com. 2012-01-03. Retrieved 2012-11-12.
9. "Ecco Domani's 2012 Winners Announced". Style.com. 2012-01-03. Retrieved 2012-11-12.
10. Denardo, Maria. . Fashion Week Daily. Archived from the original on 2012-01-20. Retrieved 2012-11-12.
11. Chernikoff, Leah (2012-01-10). "Fashionista.com". Fashionista.com. Retrieved 2012-11-12.
12. Little, Katie (February 8, 2012). "W Hotels 'Fashion Next' Partnership to Hit the Runway". CNBC.
13. "INSPIRED BY TRAVEL: HAUS ALKIRE ESCAPE TO VERBIER". Marriott International.
14. Walter, Kendall (2013-02-07). "HAUS ALKIRE NYFW F/W 2013". TheFashionList.com. Retrieved 2013-03-26.
15. La Ferla, Ruth (2015-02-11). "New York Fashion Week's Under-the-Radar Talents". New York Times. Retrieved 2015-02-20.
16. Feitelberg, Rosemary (2015-01-13). "Jason Wu to Speak at Rising Star Awards". WWD. Retrieved 2015-02-20.
17. Rosenfeld, Austen (2015-02-09). "Sally LaPointe and Haus Alkire Share FGI's Rising Star Award for Womenswear". Style.com. Retrieved 2015-02-20.
18. Feitelberg, Rosemary (2015-02-09). "Fashion Group International Honors Rising Stars". WWD. Retrieved 2015-02-20.
19. Weiss, Zachary (2015-02-09). "Inside Fashion Group International's 18th Annual Rising Stars Luncheon". Fashion Week Daily. Retrieved 2015-02-20.
20. Karimzadeh, Marc (2014-01-13). "Rising Star Finalist Revealed". WWD.com. Retrieved 2014-05-13.
21. "Fashion Group International Announces Nominees". FashionWeekDaily.com. 2014-01-13. Retrieved 2014-05-13.
22. Lockwood, Lisa (2015-10-02). "Cadet and Haus Alkire Win Design Entrepreneurs NYC Awards". WWD. Retrieved 2016-06-08.
23. Yotka, Steff (2016-05-25). "This Is the Next Wave of Young American Designers". Vogue. Retrieved 2016-06-08.
24. "Meet the 10 Designers Joining the CFDA Fashion Incubator Class of 2018". Fashionista. 2016-05-25. Retrieved 2016-06-08.
25. Brillson, Leila (2012-03-31). "15 Hot New Designers You Need To Know Now". Refinery29.com. Retrieved 2012-11-12.
26. Davis, Rebecca Willa (2011-07-14). "2012′S Rising Fashion Starts". Elle.com. Retrieved 2012-11-12.
27. Mau, Dhani (2012-02-08). "Fashionista Five: New York Labels to Watch This Week". Fashionista.com. Retrieved 2012-11-12.
28. Dolan, Maggie (2012-02-08). "10 Fresh Fashion Week Faces to Watch". PaperMag.com. Retrieved 2012-11-12.
29. Booker, Kristin (2012-01-26). "The New Class: Five Designers to Watch at Mercedes-Benz Fashion Week". CharacterBlog.com. Retrieved 2012-11-12.
30. Ramirez, Kristie (2011-03-03). "Corsicana's Julie Haus and Jason Alkire are creative design forces". DallasNews.com. Retrieved 2012-11-12.

External links

• HAUS ALKIRE Website