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Grans Brewery

The Grans Brewery (Grans Bryggeri AS) is a brewery founded in 1899 in Sandefjord, Norway. The name was Sandefjord Bryggeri og Mineralvandfabrik A/S until 1965. After two generations of Guttorm Gran (senior and junior) in the management, Trygve Christophersen was employed as CEO in 2001.[1][2]

Grans Brewery
Grans Brewery with a REMA 1000 store in front.
TypeAksjeselskap
IndustryBeverages
Founded1899; 124 years ago (1899)
FounderJørgen Martin Osmundsen
HeadquartersSandefjord, Norway
Area served
Norway, Denmark
Key people
Guttorm Gran
ProductsBeers, ciders, soft drinks, bottled water
Number of employees
57 (2005)
Websitewww.grans.no

In 2019, the brewery sold 55 million liters of drinks, which was a four percent increase from 2018. 80 percent of their production consists of soda and mineral water, while beer and other alcoholic beverages make up 20 percent of the production.[3] As of 2020, Grans is the fifth-largest brewery in Norway.[4]

It distributes most of its products domestically through the REMA 1000 chain stores.[5]

The brewery was not a member of Norwegian Brewers & Soft Drank Association ("Den norske bryggeriforening") from 1965 to 1996. It withdrew in 1966 in order to compete outside its designated sales area.[6] The organization organized a nationwide boycott of Grans products following their decision to withdraw.[7]

Facts Edit

 
Seasonal red Christmas soda from Grans.
  • Owners are Guttorm Gran Jr. and Reitangruppen (50% each)
  • 57 employees (2005)
  • Approximately 18 million liters beer and 18 million liters soft drinks produced in 2004
  • Turnover 151 million NOK (2004)
  • Distribution deal with the store chain REMA 1000

Names Edit

Some former names for the brewery have been:[8]

  • Sandefjord Bryggeri og Mineralvandfabrik A/S (1899-1949)
  • Sandefjords Bryggeri (1949-1966)
  • Grans Bryggeri AS (1965-)

History Edit

 
Grans Brewery in 2011.

Grans was established at Grønli in Sandefjord in 1899 under the name Sandefjords Bryggeri og Mineralvannfabrikk. Its first Chairman was Anton F. Klaveness and its first manager was Reidar Due. Peder Bugge Bull became a major shareholder in 1903. After Bull sold his shares in 1949, Guttorm Gran took over all stocks and renamed the brewery Sandefjords Bryggeri. In 1966, Guttorm Gran took his brewery out of the Norwegian Brewers & Soft Drank Association ("Den norske bryggeriforening") and renamed the brewery Grans Bryggeri (Grans Brewery). The brewery established its own grocery store chain in 1982. It established a distribution deal with REMA 1000 in the spring of 1996. As of 1996, the brewery operated 36 stores and its beer was not sold in any other stores besides REMA 1000 and the brewery's own stores. The brewery does not deliver products to bars or restaurants.[9] The brewery became a family company ("familieaksjeselskap") in 1969. Guttorm Gran passed away in 1979 and his soon Guttorm Gran, Jr. took over the brewery in 1989. It had 50 employees as of 1996 and an annual beer production of 4.5 million liters.[10]

Guttorm Gran took over Sandefjord Brewery (Sandefjord bryggeri) in 1949 when the company was doing badly both production-wise and economically. When Gran resigned from the brewery association in 1965, the brewery went its own way and became hugely popular. Soda brands and beer variations from Grans Brewery are now found throughout the Oslo Fjord region. As of 2000, the brewery produced 30 million bottles per year.[11][12]

In 1966, the brewery acquired a new bottling plant with a four times higher production capacity. In its early years, the brewery presented itself as a more affordable alternative to its competition. In 1968, Grans Brewery began delivering its products to Oslo, and its products were sold throughout Eastern Norway, from Porsgrunn to Oslo.[13] The brewery saw a large expansion in 1979. In the 1980s, Grans Brewery acquired the chain of grocery stores known as Grans Mini-kjøp. As of 1984, Grans operated three stores in Sandefjord and 35 shops in other cities.[14][15] Gunnar Olav Hildrum was the brewmaster and brewery manager at Grans Brewery from the late 1960s until his retirement in 2003.[16][17][18]

In 1997, the brewery began exporting its products throughout all of Norway, and in 2012, the brewery began exporting three brands of beer to Denmark.[19]

References Edit

  1. ^ "Den usminka historien".
  2. ^ . Archived from the original on 2018-06-12.
  3. ^ "Grans har aldri solgt mer øl, brus og vann: – 55 prosent økning fra i fjor". Sandefjords Blad. 22 July 2020. Retrieved 9 August 2021.
  4. ^ Capitello, Roberta and Natalia Maehle (2020). Case Studies in the Beer Sector. Woodhead Publishing. Page 243. ISBN 978-0-12-817735-8.
  5. ^ Norsk institutt for landbruksøkonomisk forskning (2006). Dagligvarehandel og mat 2006 (Issue 1). Norsk institutt for landbruksøkonomisk forskning (NILF). Page 70. ISBN 978-82-7077-644-3.
  6. ^ Henriksen, Petter (1986). Damms store leksikon. 10. Damm. Page 132. ISBN 82-517-7265-6.
  7. ^ Berg, Knut (1984). Sandefjords historie – sett gjennem Sandefjords Blads spalter 1940-1983. Sandefjords blad og trykkeri. Pages 597-598. ISBN 82-990704-2-2.
  8. ^ Øystå, Øystein (1996). Øl til glede: den norske ølboken. Bergsnov, Mellbye & Rosenbaum. Pages 134-135. ISBN 82-993838-0-3.
  9. ^ Øystå, Øystein (1996). Øl til glede: den norske ølboken. Bergsnov, Mellbye & Rosenbaum. Pages 134-135. ISBN 82-993838-0-3.
  10. ^ Øystå, Øystein (1996). Øl til glede: den norske ølboken. Bergsnov, Mellbye & Rosenbaum. Page 135. ISBN 82-993838-0-3.
  11. ^ Bertelsen, Hans Kristian (1985). Sandefjord: A modern city with vast potential. Grafisk Studio. Page 109. ISBN 82-90636-00-8.
  12. ^ Hoffstad, Arne (1976). Sandefjord - byen vår: trekk fra Sandefjordsdistriktets historie under hvalfangsteventyret 1905-1968. Page 206. ISBN 82-990384-1-3.
  13. ^ Olstad, Finn (1997). Sandefjords historie B.2: En vanlig småby? Sandefjord kommune. Page 220. ISBN 82-993797-2-5.
  14. ^ Berg, Knut (1984). Sandefjords historie – sett gjennem Sandefjords Blads spalter 1940-1983. Sandefjords blad og trykkeri. Pages 597-598. ISBN 82-990704-2-2.
  15. ^ Olstad, Finn (1997). Sandefjords historie B.2: En vanlig småby? Sandefjord kommune. Page 372. ISBN 82-993797-2-5.
  16. ^ Whiteside, R. M. (1994). Major Companies of Europe: Volume 4. Graham & Trotman Limited. Page 797. ISBN 978-1-86099-253-7.
  17. ^ Modern Brewery Age (2008). Modern Brewery Age Blue Book: International brewery directory. Modern Brewery Age. Page 340. ISBN 978-99970-1-850-2.
  18. ^ Tarjem, Kåre (2005). Slekt følger slekt: bedrifter i generasjoner i Sandefjord. G.L. Lundh. ISBN 82-303-0503-X.
  19. ^ Grans.no (2021). "Sentrale årstall i Grans-historien" (in Norwegian). Grans bryggeri. Retrieved on August 24, 2021, from https://grans.no/den-usminka-historien/timeline-sentrale-arstall-grans-historien/

External links Edit

  • Home page (Norwegian version)
  • RateBeer

59°07′47″N 10°14′31″E / 59.1296°N 10.2419°E / 59.1296; 10.2419

grans, brewery, grans, bryggeri, brewery, founded, 1899, sandefjord, norway, name, sandefjord, bryggeri, mineralvandfabrik, until, 1965, after, generations, guttorm, gran, senior, junior, management, trygve, christophersen, employed, 2001, with, rema, 1000, st. The Grans Brewery Grans Bryggeri AS is a brewery founded in 1899 in Sandefjord Norway The name was Sandefjord Bryggeri og Mineralvandfabrik A S until 1965 After two generations of Guttorm Gran senior and junior in the management Trygve Christophersen was employed as CEO in 2001 1 2 Grans BreweryGrans Brewery with a REMA 1000 store in front TypeAksjeselskapIndustryBeveragesFounded1899 124 years ago 1899 FounderJorgen Martin OsmundsenHeadquartersSandefjord NorwayArea servedNorway DenmarkKey peopleGuttorm GranProductsBeers ciders soft drinks bottled waterNumber of employees57 2005 Websitewww grans noIn 2019 the brewery sold 55 million liters of drinks which was a four percent increase from 2018 80 percent of their production consists of soda and mineral water while beer and other alcoholic beverages make up 20 percent of the production 3 As of 2020 Grans is the fifth largest brewery in Norway 4 It distributes most of its products domestically through the REMA 1000 chain stores 5 The brewery was not a member of Norwegian Brewers amp Soft Drank Association Den norske bryggeriforening from 1965 to 1996 It withdrew in 1966 in order to compete outside its designated sales area 6 The organization organized a nationwide boycott of Grans products following their decision to withdraw 7 Contents 1 Facts 1 1 Names 2 History 3 References 4 External linksFacts Edit nbsp Seasonal red Christmas soda from Grans Owners are Guttorm Gran Jr and Reitangruppen 50 each 57 employees 2005 Approximately 18 million liters beer and 18 million liters soft drinks produced in 2004 Turnover 151 million NOK 2004 Distribution deal with the store chain REMA 1000Names Edit Some former names for the brewery have been 8 Sandefjord Bryggeri og Mineralvandfabrik A S 1899 1949 Sandefjords Bryggeri 1949 1966 Grans Bryggeri AS 1965 History Edit nbsp Grans Brewery in 2011 Grans was established at Gronli in Sandefjord in 1899 under the name Sandefjords Bryggeri og Mineralvannfabrikk Its first Chairman was Anton F Klaveness and its first manager was Reidar Due Peder Bugge Bull became a major shareholder in 1903 After Bull sold his shares in 1949 Guttorm Gran took over all stocks and renamed the brewery Sandefjords Bryggeri In 1966 Guttorm Gran took his brewery out of the Norwegian Brewers amp Soft Drank Association Den norske bryggeriforening and renamed the brewery Grans Bryggeri Grans Brewery The brewery established its own grocery store chain in 1982 It established a distribution deal with REMA 1000 in the spring of 1996 As of 1996 the brewery operated 36 stores and its beer was not sold in any other stores besides REMA 1000 and the brewery s own stores The brewery does not deliver products to bars or restaurants 9 The brewery became a family company familieaksjeselskap in 1969 Guttorm Gran passed away in 1979 and his soon Guttorm Gran Jr took over the brewery in 1989 It had 50 employees as of 1996 and an annual beer production of 4 5 million liters 10 Guttorm Gran took over Sandefjord Brewery Sandefjord bryggeri in 1949 when the company was doing badly both production wise and economically When Gran resigned from the brewery association in 1965 the brewery went its own way and became hugely popular Soda brands and beer variations from Grans Brewery are now found throughout the Oslo Fjord region As of 2000 the brewery produced 30 million bottles per year 11 12 In 1966 the brewery acquired a new bottling plant with a four times higher production capacity In its early years the brewery presented itself as a more affordable alternative to its competition In 1968 Grans Brewery began delivering its products to Oslo and its products were sold throughout Eastern Norway from Porsgrunn to Oslo 13 The brewery saw a large expansion in 1979 In the 1980s Grans Brewery acquired the chain of grocery stores known as Grans Mini kjop As of 1984 Grans operated three stores in Sandefjord and 35 shops in other cities 14 15 Gunnar Olav Hildrum was the brewmaster and brewery manager at Grans Brewery from the late 1960s until his retirement in 2003 16 17 18 In 1997 the brewery began exporting its products throughout all of Norway and in 2012 the brewery began exporting three brands of beer to Denmark 19 References Edit Den usminka historien Grans Bryggeri Archived from the original on 2018 06 12 Grans har aldri solgt mer ol brus og vann 55 prosent okning fra i fjor Sandefjords Blad 22 July 2020 Retrieved 9 August 2021 Capitello Roberta and Natalia Maehle 2020 Case Studies in the Beer Sector Woodhead Publishing Page 243 ISBN 978 0 12 817735 8 Norsk institutt for landbruksokonomisk forskning 2006 Dagligvarehandel og mat 2006 Issue 1 Norsk institutt for landbruksokonomisk forskning NILF Page 70 ISBN 978 82 7077 644 3 Henriksen Petter 1986 Damms store leksikon 10 Damm Page 132 ISBN 82 517 7265 6 Berg Knut 1984 Sandefjords historie sett gjennem Sandefjords Blads spalter 1940 1983 Sandefjords blad og trykkeri Pages 597 598 ISBN 82 990704 2 2 Oysta Oystein 1996 Ol til glede den norske olboken Bergsnov Mellbye amp Rosenbaum Pages 134 135 ISBN 82 993838 0 3 Oysta Oystein 1996 Ol til glede den norske olboken Bergsnov Mellbye amp Rosenbaum Pages 134 135 ISBN 82 993838 0 3 Oysta Oystein 1996 Ol til glede den norske olboken Bergsnov Mellbye amp Rosenbaum Page 135 ISBN 82 993838 0 3 Bertelsen Hans Kristian 1985 Sandefjord A modern city with vast potential Grafisk Studio Page 109 ISBN 82 90636 00 8 Hoffstad Arne 1976 Sandefjord byen var trekk fra Sandefjordsdistriktets historie under hvalfangsteventyret 1905 1968 Page 206 ISBN 82 990384 1 3 Olstad Finn 1997 Sandefjords historie B 2 En vanlig smaby Sandefjord kommune Page 220 ISBN 82 993797 2 5 Berg Knut 1984 Sandefjords historie sett gjennem Sandefjords Blads spalter 1940 1983 Sandefjords blad og trykkeri Pages 597 598 ISBN 82 990704 2 2 Olstad Finn 1997 Sandefjords historie B 2 En vanlig smaby Sandefjord kommune Page 372 ISBN 82 993797 2 5 Whiteside R M 1994 Major Companies of Europe Volume 4 Graham amp Trotman Limited Page 797 ISBN 978 1 86099 253 7 Modern Brewery Age 2008 Modern Brewery Age Blue Book International brewery directory Modern Brewery Age Page 340 ISBN 978 99970 1 850 2 Tarjem Kare 2005 Slekt folger slekt bedrifter i generasjoner i Sandefjord G L Lundh ISBN 82 303 0503 X Grans no 2021 Sentrale arstall i Grans historien in Norwegian Grans bryggeri Retrieved on August 24 2021 from https grans no den usminka historien timeline sentrale arstall grans historien External links EditHome page Norwegian version Norwegian Brewers amp Soft Drink Association RateBeer59 07 47 N 10 14 31 E 59 1296 N 10 2419 E 59 1296 10 2419 Retrieved from https en wikipedia org w index php title Grans Brewery amp oldid 1097510339, wikipedia, wiki, book, books, library,

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