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Graco (baby products)

Graco (pronounced gray-co) is an American baby products company based in High Point, North Carolina.[2] It is owned and operated by Newell Brands. Graco offers products including car seats, travel systems, strollers, high chairs, play yards, and baby swings.[3][4][5]

Graco
Company typeSubsidiary
Founded1942; 82 years ago (1942)
FounderRussell Gray
Robert Cone
Headquarters,
Area served
Worldwide
Key people
Chris Peterson, CEO[1]
ProductsBaby products
ParentNewell Brands
Websitewww.gracobaby.com
Previous logo variant

History edit

Graco was founded in 1942 in Philadelphia, Pennsylvania, by Russell Gray and Robert Cone (hence the name) as Graco Metal Products, a company that fabricated machine and car parts. Rex Thomas (one of two engineers hired to come up with a sustainable product) watched his wife sitting on the porch, rocking their baby in a swing with a string tied to it, while she read a book. Rex went into work the next day and said "why don't we make an automatic baby swing." After 18 months of research and development, the Swyngomatic - the world's first wind-up, automatic baby swing was born in 1955, designed by company engineer Dave Saint.[6]

In 1987, the company pioneered the invention of the Pack N' Play Portable Playard, the world's first portable play yard (designed by Nate Saint, Dave Saint's son).[citation needed]

In 1998, Rubbermaid acquired Century, a car seat manufacturer and introduced the SnugRide infant car seat, which has become America's top-selling infant car seat line. Century actually introduced the travel system where a car seat could fit on a stroller for easy transportation. That same year, Graco was acquired by Rubbermaid. A year later in 1999, the company was acquired by Newell Company and Newell became Newell Rubbermaid.

In 2016, Newell Rubbermaid changed its name to Newell Brands when they acquired Jarden.[1]

In 2002, Graco launched the Turbo Booster, a booster seat designed to help parents stay in compliance with many states' passage of laws requiring children to stay in a car seat longer. In 2007, the company purchased established German baby product brand, Teutonia. The same year, the Nautilus 3-in-1 car seat debuted, earning the "Best Bet" designation from Insurance Institute for Highway Safety.[citation needed] Then, in 2008, Graco acquired Aprica Kassai, the number one selling baby brand in Japan. In 2014, Newell Rubbermaid acquired American baby brand, Baby Jogger.

In 2021, Graco raised the minimum weight requirements for its boosters after a scathing Propublica report and Congressional subcommittee investigation.[7]

References edit

  1. ^ a b Terlep, Sharon (February 10, 2023). "Newell Brands Slashes Profit Targets, Changes CEOs". Wall Street Journal. Retrieved 2 June 2023.
  2. ^ "Company Overview of Graco Children's Products Inc". Bloomberg L.P. Retrieved October 31, 2017.
  3. ^ "מוצרי תינוקות". Monday, 4 November 2019
  4. ^ "Baby Products". 20 January 2021. Monday, 13 June 2015
  5. ^ "Baby Love". 18 November 2021
  6. ^ "About US". www.gracobaby.com. Retrieved Jun 19, 2019.
  7. ^ "Congressional Investigation Finds Many Booster Seat Makers Endangered Children's Lives After Review of Meaningless Safety Testing". www.propublica.com. Retrieved March 13, 2023.

External links edit

  • Official website

graco, baby, products, confused, with, graco, fluid, handling, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, graco. Not to be confused with Graco fluid handling This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Graco baby products news newspapers books scholar JSTOR August 2022 Learn how and when to remove this message Graco pronounced gray co is an American baby products company based in High Point North Carolina 2 It is owned and operated by Newell Brands Graco offers products including car seats travel systems strollers high chairs play yards and baby swings 3 4 5 GracoCompany typeSubsidiaryFounded1942 82 years ago 1942 FounderRussell GrayRobert ConeHeadquartersPhiladelphia Pennsylvania United StatesArea servedWorldwideKey peopleChris Peterson CEO 1 ProductsBaby productsParentNewell BrandsWebsitewww wbr gracobaby wbr com Previous logo variantHistory editGraco was founded in 1942 in Philadelphia Pennsylvania by Russell Gray and Robert Cone hence the name as Graco Metal Products a company that fabricated machine and car parts Rex Thomas one of two engineers hired to come up with a sustainable product watched his wife sitting on the porch rocking their baby in a swing with a string tied to it while she read a book Rex went into work the next day and said why don t we make an automatic baby swing After 18 months of research and development the Swyngomatic the world s first wind up automatic baby swing was born in 1955 designed by company engineer Dave Saint 6 In 1987 the company pioneered the invention of the Pack N Play Portable Playard the world s first portable play yard designed by Nate Saint Dave Saint s son citation needed In 1998 Rubbermaid acquired Century a car seat manufacturer and introduced the SnugRide infant car seat which has become America s top selling infant car seat line Century actually introduced the travel system where a car seat could fit on a stroller for easy transportation That same year Graco was acquired by Rubbermaid A year later in 1999 the company was acquired by Newell Company and Newell became Newell Rubbermaid In 2016 Newell Rubbermaid changed its name to Newell Brands when they acquired Jarden 1 In 2002 Graco launched the Turbo Booster a booster seat designed to help parents stay in compliance with many states passage of laws requiring children to stay in a car seat longer In 2007 the company purchased established German baby product brand Teutonia The same year the Nautilus 3 in 1 car seat debuted earning the Best Bet designation from Insurance Institute for Highway Safety citation needed Then in 2008 Graco acquired Aprica Kassai the number one selling baby brand in Japan In 2014 Newell Rubbermaid acquired American baby brand Baby Jogger In 2021 Graco raised the minimum weight requirements for its boosters after a scathing Propublica report and Congressional subcommittee investigation 7 References edit a b Terlep Sharon February 10 2023 Newell Brands Slashes Profit Targets Changes CEOs Wall Street Journal Retrieved 2 June 2023 Company Overview of Graco Children s Products Inc Bloomberg L P Retrieved October 31 2017 מוצרי תינוקות Monday 4 November 2019 Baby Products 20 January 2021 Monday 13 June 2015 Baby Love 18 November 2021 About US www gracobaby com Retrieved Jun 19 2019 Congressional Investigation Finds Many Booster Seat Makers Endangered Children s Lives After Review of Meaningless Safety Testing www propublica com Retrieved March 13 2023 External links editOfficial website Retrieved from https en wikipedia org w index php title Graco baby products amp oldid 1173099693, wikipedia, wiki, book, books, library,

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