Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church & Dwight Company in 2003.[1][2]
In 2016, Church & Dwight announced it would discontinue the Mentadent brand effective Spring 2017.[3] As it only involved the rights for US and Canadian sales, this did not affect Unilever which still markets and sells Mentadent branded products in other markets.[1][4]
In 2018 Unilever quietly retired the Mentadent SR brand from the UK market, leaving only Mentadent P on sale. Mentadent P has since been discontinued along with the rest of the Mentadent Range from the UK market.
This section needs expansion. You can help by adding to it. (July 2017)
Unilever first introduced the brand around 1982 with the launch of Mentadent P, Mentadent later became the key brand for Unilever toothpaste and Gibbs SR, a brand that dated back to the 1950s, was renamed Mentadent SR.
First UK television advertedit
Mentadent SR, formerly Gibbs SR, is one of three toothpaste products still marketed by Unilever worldwide.[4] The product was originally named after its active ingredient, sodium ricinoleate.[citation needed]
Gibbs SR was the first product to be promoted on UK television. The introduction of commercial television advertising was due to the Television Act of 1954 which created the commercial broadcaster ITV. The advertisement was first shown on Associated-Rediffusion in London on 22 September 1955 at 8.12pm BST, with a voiceover by Alex Macintosh.[5][6] The advertisement was written and produced by Brian Palmer.[7]
Toothpasteedit
Unilever makes 3 varieties of toothpaste under the Mentadent brand[4]
Mentadent P Toothpaste
Mentadent Sensitive Toothpaste
Mentadent SR Toothpaste (Discontinued)
Post-2003 brand within the United States and Canadaedit
In 2003, Church & Dwight Company acquired the United States and Canadian rights to the Mentadent brand from Unilever and then operated it as a subsidiary brand of Arm & Hammer until it discontinued sales of the brand in 2016.[2][3]
Mentadent is most notable for its unique toothpaste dispenser: a dual chamber pump. This design is intended to keep two ingredients separated until they are dispensed. Upon brushing, the ingredients will react with each other in the user's mouth. Both the toothpaste (formula) and the design of the pump were invented and then patented by Hans Schaeffer - who later sold the patent.[citation needed]
In the majority of its toothpaste lines, the two separate ingredients are baking soda and peroxide. Upon brushing, baking soda and peroxide combine to release oxygen bubbles. It is claimed that these bubbles will clean, whiten, and freshen the mouth.[citation needed]
Varieties
Mentadent Replenishing White
Mentadent Advanced Whitening
Mentadent Advanced Cleaning with Breath Freshening
^ ab"Our brands Mentadent". Unilever. Retrieved 13 July 2017.
^ ab"Unilever agrees to sell its US and Canada oral care brands to Church & Dwight" (Press release). Unilever. 10 September 2003. Retrieved 6 November 2017.
^ ab(PDF). Church & Dwight Co., Inc. Archived from the original (PDF) on 2016-12-20. Retrieved 14 December 2016.
^ abc"Mentadent". Unilever. Retrieved 13 July 2017.
^. News & Star. Cumbria. 15 July 2011. Archived from the original on 15 July 2011.
^"The end of a golden age". Marketing Week. 6 January 2005. from the original on 28 August 2020. Retrieved 15 July 2017.
^Palmer, Alasdair (11 September 2005). "How my dad invented the ad". The Daily Telegraph. from the original on 23 February 2020. Retrieved 15 July 2017.
April 25, 2024
mentadent, brand, name, line, dental, products, manufactured, unilever, home, international, markets, excluding, united, states, canada, where, company, sold, rights, brand, church, dwight, company, 2003, unilever, toothpaste, ukproduct, typedental, productsow. Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church amp Dwight Company in 2003 1 2 MentadentUnilever s Mentadent P Toothpaste in the UKProduct typeDental ProductsOwnerUnilever excluding North America Church amp Dwight North America only Introduced1982 42 years ago 1982 In 2016 Church amp Dwight announced it would discontinue the Mentadent brand effective Spring 2017 3 As it only involved the rights for US and Canadian sales this did not affect Unilever which still markets and sells Mentadent branded products in other markets 1 4 In 2018 Unilever quietly retired the Mentadent SR brand from the UK market leaving only Mentadent P on sale Mentadent P has since been discontinued along with the rest of the Mentadent Range from the UK market Contents 1 History 1 1 First UK television advert 2 Toothpaste 3 Post 2003 brand within the United States and Canada 4 See also 5 ReferencesHistory editThis section needs expansion You can help by adding to it July 2017 Unilever first introduced the brand around 1982 with the launch of Mentadent P Mentadent later became the key brand for Unilever toothpaste and Gibbs SR a brand that dated back to the 1950s was renamed Mentadent SR First UK television advert edit Mentadent SR formerly Gibbs SR is one of three toothpaste products still marketed by Unilever worldwide 4 The product was originally named after its active ingredient sodium ricinoleate citation needed Gibbs SR was the first product to be promoted on UK television The introduction of commercial television advertising was due to the Television Act of 1954 which created the commercial broadcaster ITV The advertisement was first shown on Associated Rediffusion in London on 22 September 1955 at 8 12pm BST with a voiceover by Alex Macintosh 5 6 The advertisement was written and produced by Brian Palmer 7 Toothpaste editUnilever makes 3 varieties of toothpaste under the Mentadent brand 4 Mentadent P Toothpaste Mentadent Sensitive Toothpaste Mentadent SR Toothpaste Discontinued Post 2003 brand within the United States and Canada editIn 2003 Church amp Dwight Company acquired the United States and Canadian rights to the Mentadent brand from Unilever and then operated it as a subsidiary brand of Arm amp Hammer until it discontinued sales of the brand in 2016 2 3 Mentadent is most notable for its unique toothpaste dispenser a dual chamber pump This design is intended to keep two ingredients separated until they are dispensed Upon brushing the ingredients will react with each other in the user s mouth Both the toothpaste formula and the design of the pump were invented and then patented by Hans Schaeffer who later sold the patent citation needed In the majority of its toothpaste lines the two separate ingredients are baking soda and peroxide Upon brushing baking soda and peroxide combine to release oxygen bubbles It is claimed that these bubbles will clean whiten and freshen the mouth citation needed Varieties This list needs additional citations for verification Please help improve this article by adding citations to reliable sources in this list Unsourced material may be challenged and removed Find sources Mentadent news newspapers books scholar JSTOR October 2014 Learn how and when to remove this template message Mentadent Replenishing White Mentadent Advanced Whitening Mentadent Advanced Cleaning with Breath Freshening Mentadent Advanced Care Mentadent White SystemSee also edit nbsp Companies portal List of toothpaste brands Index of oral health and dental articlesReferences edit a b Our brands Mentadent Unilever Retrieved 13 July 2017 a b Unilever agrees to sell its US and Canada oral care brands to Church amp Dwight Press release Unilever 10 September 2003 Retrieved 6 November 2017 a b Mentadent Discontinue Letter PDF Church amp Dwight Co Inc Archived from the original PDF on 2016 12 20 Retrieved 14 December 2016 a b c Mentadent Unilever Retrieved 13 July 2017 Classic TV Adverts Still Bring Back Happy Memories News amp Star Cumbria 15 July 2011 Archived from the original on 15 July 2011 The end of a golden age Marketing Week 6 January 2005 Archived from the original on 28 August 2020 Retrieved 15 July 2017 Palmer Alasdair 11 September 2005 How my dad invented the ad The Daily Telegraph Archived from the original on 23 February 2020 Retrieved 15 July 2017 Retrieved from https en wikipedia org w index php title Mentadent amp oldid 1217635493, wikipedia, wiki, book, books, library,
