George Brett started with Macmillan in 1913 as a traveling salesman and took over as President of Macmillan in 1931. Brett took over as chairman in 1936 after the death of his father, George Platt Brett Sr.[2][3][4]
Brett is best known for having "scored one of publishing's all-time triumphs by gaining the rights to 'Gone With the Wind.'[1] The success of Gone with the Wind from 1935 to 1936 lead to bonuses of 18% to all employees at Macmillan. Additional literary success under Brett were Rachael Filed's All This and Heaven Too and Katleen Winsor's Forever Amber.[5] In addition, Brett published notable authors C. S. Lewis and Marianne Moore.[6]
In 1939, Brett promoted a special motion picture edition of Gone with the Wind at the same time the film was being released. Brett was the first to introduce marketing a book and movie at the same time. This was perhaps the earliest instance in the book publishing industry of the "tie-in," a marketing strategy which involves a mass media commodity appearing simultaneously in several formats that advertise each other.[7]
In 1944 Brett fought efforts by the British Publisher Bureau to corner the American market for British publishing houses.[8] In 1951, Brett bought the US division from London based Macmillan Publishing. At this time Macmillan was the second largest publisher in the United States[9]
Brett was succeeded by his son, Bruce Y. Brett in 1958.[6]
Military and Public Service
From 1916 to 1919, he served with the United States Army on the Mexican border and then in France during World War I. Commissioned 2nd Lieutenant, Infantry, August 15, 1917, promoted 1st Lieutenant, January 12, 1918, and Captain, August 22, 1918.
"The role of books in inter-American relations" by George Platt Brett (Unknown Binding - 1943)
The growth and care of cultivated evergreens: An address delivered before the Garden Club of Fairfield on May 26, 1931 (Unknown Binding)
Additional information
Chronicles of Barabbas 1884–1934 By George H. Doran
The House of Macmillan (1843–1943) by Charles Morgan
The Structure of International Publishing in the 1990s By Fred Kobrak, Beth Luey
New York Times article "Stefansson a Hero to British Public: George P. Brett back from London with a glowing account of the Young Explorers Success, printed on April 13, 1913
New York Times March 13, 1913 article about Brett book "Book publishing and its present tendencies"
New York Times article about Macmillan and George Brett
References
^ abcdSaxon, Wolfgang (February 15, 1984). "George P. Brett is dead at 91; Headed Macmillan Company". New York Times. Retrieved 2008-04-19.
^James, Elizabeth (2002). Macmillan A Publishing Tradition. Palgrave Macmillan. p. 187. ISBN0-333-73517-X.
^"Macmillan, Inc. - Company Profile". Retrieved 2008-04-07.
george, platt, brett, father, december, 1893, february, 1984, served, chairman, american, division, macmillan, publishing, secured, publishing, rights, gone, with, wind, born, 1893, december, 1893darien, connecticut, diedfebruary, 1984, 1984, aged, southport, . For his father see George Platt Brett Sr George Platt Brett Jr December 9 1893 February 11 1984 served at Chairman of the American division of Macmillan Publishing and secured publishing rights to Gone With the Wind 1 George Platt Brett Jr Born 1893 12 09 December 9 1893Darien Connecticut U S DiedFebruary 11 1984 1984 02 11 aged 90 Southport Connecticut U S OccupationPublisherKnown forPublisher of Gone with the WindHead of Macmillan Publishers United States SpouseIsabel Stevenson YeomansChildrenGeorge Platt Brett III Bruce Yeomans BrettParentGeorge Platt Brett Sr father Contents 1 Biography 1 1 Career 1 2 Military and Public Service 1 3 Memberships 1 4 Personal life 2 See also 3 Bibliography 4 Additional information 5 References 6 SourcesBiography EditCareer Edit George Brett started with Macmillan in 1913 as a traveling salesman and took over as President of Macmillan in 1931 Brett took over as chairman in 1936 after the death of his father George Platt Brett Sr 2 3 4 Brett is best known for having scored one of publishing s all time triumphs by gaining the rights to Gone With the Wind 1 The success of Gone with the Wind from 1935 to 1936 lead to bonuses of 18 to all employees at Macmillan Additional literary success under Brett were Rachael Filed s All This and Heaven Too and Katleen Winsor s Forever Amber 5 In addition Brett published notable authors C S Lewis and Marianne Moore 6 In 1939 Brett promoted a special motion picture edition of Gone with the Wind at the same time the film was being released Brett was the first to introduce marketing a book and movie at the same time This was perhaps the earliest instance in the book publishing industry of the tie in a marketing strategy which involves a mass media commodity appearing simultaneously in several formats that advertise each other 7 In 1944 Brett fought efforts by the British Publisher Bureau to corner the American market for British publishing houses 8 In 1951 Brett bought the US division from London based Macmillan Publishing At this time Macmillan was the second largest publisher in the United States 9 Brett was succeeded by his son Bruce Y Brett in 1958 6 Military and Public Service Edit From 1916 to 1919 he served with the United States Army on the Mexican border and then in France during World War I Commissioned 2nd Lieutenant Infantry August 15 1917 promoted 1st Lieutenant January 12 1918 and Captain August 22 1918 Served as chairman of the book committee of the People to People Student Ambassador Program United States President Dwight D Eisenhower established in 1956 Serve on missions for the United States State Department in Latin America and postwar Germany 1 Memberships Edit Member of the Players Club 10 Personal life Edit Brett was born in Darien Connecticut and attended the Salisbury School in his home state and the Collegiate School in New York City Brett was married to Isabel Stevenson Yeomans 1 11 He died in 1984 12 See also Edit World War I portalGeorge Edward Brett George Platt Brett Sr Richard M BrettBibliography Edit The role of books in inter American relations by George Platt Brett Unknown Binding 1943 The growth and care of cultivated evergreens An address delivered before the Garden Club of Fairfield on May 26 1931 Unknown Binding Additional information EditChronicles of Barabbas 1884 1934 By George H Doran The House of Macmillan 1843 1943 by Charles Morgan The Structure of International Publishing in the 1990s By Fred Kobrak Beth Luey New York Times article Stefansson a Hero to British Public George P Brett back from London with a glowing account of the Young Explorers Success printed on April 13 1913 New York Times March 13 1913 article about Brett book Book publishing and its present tendencies New York Times article about Macmillan and George BrettReferences Edit a b c d Saxon Wolfgang February 15 1984 George P Brett is dead at 91 Headed Macmillan Company New York Times Retrieved 2008 04 19 James Elizabeth 2002 Macmillan A Publishing Tradition Palgrave Macmillan p 187 ISBN 0 333 73517 X Macmillan Inc Company Profile Retrieved 2008 04 07 Young 1995 p 7 McKitterick David A History of Cambridge University press Volume III New Worlds for Learning 1873 1972 p 308 a b Kobrak Fred The Structure of International Publishing in the 1990s p 31 Young 1995 p 8 Ninkovich Frank The Diplomacy of Ideas US Foreign Policy and Cultural Relations 1938 1950 pp 89 90 PUBLISHING Crofter s Crop Time January 22 1951 Archived from the original on October 23 2012 Retrieved May 3 2010 Garland Hamlin Roadside Meetings p 397 Many Betrothals in Early Autumn PDF The New York Times September 14 1916 Retrieved 2010 03 30 Moritz Charles ed 1984 Current Biography Yearbook New York H W Wilson Company p 469 Sources EditYoung David Fall 1995 The Macmillan Company of Canada in the 1930s Journal of Canadian Studies Trent University 30 3 117 33 Documentation create purge Preceded byGeorge Platt Brett Sr Macmillan Publishing USA Chairman1936 1958 Succeeded byBruce Brett Retrieved from https en wikipedia org w index php title George Platt Brett amp oldid 1166698765, wikipedia, wiki, book, books, library,
