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George Dickel

George Dickel is a brand of Tennessee whisky produced in Tullahoma, in Coffee County, Tennessee. Today owned by Diageo, the modern brand was introduced in 1964, though the distillery has a longer history. Whisky production and aging takes place at the Cascade Hollow Distillery, which offers tours to the public and is part of the American Whiskey Trail. George Dickel operates the second-largest distillery in Tennessee, selling 130,000 cases in 2013, while the largest is Jack Daniel's, which sold 11.5 million cases the same year.[2]

George A. Dickel & Co.
TypeTennessee whisky
ManufacturerDiageo
Country of origin United States
Introduced1964
Alcohol by volume 40%
43%
45%
50%
Proof (US)80
86
90
100
Websitewww.georgedickel.com 
Cascade Distillery Site
LocationWest side of Cascade Hollow Road, about .7 miles (1.1 km) NW of the junction with Riley Creek Road
Nearest cityNormandy, Tennessee
Coordinates35°26′19″N 86°14′41″W / 35.43861°N 86.24472°W / 35.43861; -86.24472
Built1877[1]
NRHP reference No.94000578
Added to NRHPJune 10, 1994

The brand's labels use the traditional Scottish spelling of whisky, instead of the more common American English spelling: whiskey. According to the company, this is because Dickel believed his product to be as smooth and high in quality as the best Scotch whiskies.[3][non-primary source needed]

History edit

George A. Dickel was born in Germany in 1818, and immigrated to the United States in 1844. He founded a retail business in Nashville, Tennessee, in the 1850s, and began selling liquor in 1861. After the Civil War, he operated a liquor store on South College Street in Nashville.[4] In the late 1860s, he founded George A. Dickel and Company, a wholesaling firm which bought whiskey from regional distillers and distributed it in barrels, jugs and bottles.[5] In 1871, Meier Saltzkotter, who had worked as a superintendent for Dickel, became a partner in the company. Victor Emmanuel Shwab (1847–1924), a brother-in-law of Dickel who had initially worked for the company as a bookkeeper, became a partner in 1881.[4]

George A. Dickel and Company was selling whiskey produced in Cascade Hollow, near Normandy, Tennessee, by John F. Brown and F.E. Cunningham in the 1870s. In 1879, Matthew Sims, a local businessman, bought Brown's share of the operation. In 1883, another local businessman, McLin Davis (1852–1898), joined the partnership. Davis became the operation's distiller, and is credited with the whisky's recipe. By the early 1890s, Cascade Whisky was one of the more popular brands in the region. The Cascade label included the phrase, "Mellow as Moonlight", which was rooted in Davis's method of cooling mash at night.[4]

 
Cascade Pure Whisky ad from 1915

Following an accident in 1886, Dickel's health declined, and Shwab gradually took control of the wholesaling firm's daily operations. In 1888, Shwab purchased Sims's share of the Cascade Distillery, whose whiskey Dickel and Company had been selling for years. The terms of the purchase made Dickel and Company the sole distributor of Cascade. Shwab also purchased the popular Climax Saloon in Nashville, and afterward advertised the saloon as the "headquarters" of Cascade Whisky. After Davis's death in 1898, his son, Norman Davis, briefly ran the distillery, but was sued by Shwab and forced to sell his share in the operation.[4]

Following Dickel's death in 1894, his share of Dickel and Company was willed to his wife, Augusta. Though he had advised her to sell out, she retained her share of the company, but did not participate in its operations. Upon her death in 1916, she willed her share to Shwab.[4]

Throughout the early 1900s, Shwab fought vehemently against the rising calls for prohibition, spending thousands of dollars on lobbying campaigns in Nashville, and thwarting legislation aimed at curtailing the sale of alcohol on at least one occasion. In spite of his efforts, Tennessee enacted prohibition in 1910, forcing the Cascade operation to relocate to the Stitzel Distillery in Louisville, Kentucky. It was produced here until Kentucky enacted statewide prohibition in 1917. The operation shut down altogether with the onset of nationwide prohibition in 1920.[4]

In 1933, national prohibition was repealed. Four years later, Shwab's heirs sold the Cascade brand to the Schenley Distilling Company. The recipe had never been written down, and had to be obtained from two former distillers at the Cascade Hollow site.[4] In the 1940s and 1950s, Schenley's product, produced at the OFC Distillery in Frankfort, Kentucky, was marketed as Geo. A. Dickel's Cascade Kentucky Straight Bourbon Whisky.[6]

In 1956, Schenley attempted to buy the Jack Daniel's brand.[citation needed] After its offer was refused, Schenley decided instead to return one of their own brands to its roots and compete against Jack Daniel's. In 1958, after the passage of enabling legislation making it legal to produce liquor in Coffee County, Tennessee, Schenley's Ralph Dupps reconstructed the Cascade Hollow distillery.[7][4] The new distillery is located about a mile from the old distillery site, but still utilizes the waters of Cascade Branch and the Lincoln County Process for mellowing. The first mash was produced at the new distillery on July 4, 1959,[4] and George Dickel Tennessee Whisky was first bottled in 1964. Schenley opted to use George Dickel's name as the trademark because of Cascade's reputation as a value brand. Various mergers and buyouts have resulted in Diageo owning the Dickel brand.

 
The Cascade Hollow distillery was reopened in 1958, and the present building dates from this era.

Increased production of George Dickel in the 1990s caused supply to exceed demand. In response, the distillery closed to allow the whisky's value to rebound and mitigate some wastewater issues at the distillery. The original site of the distillery at the south end of Cascade Hollow was listed on the National Register of Historic Places in 1994.[8] The distillery reopened in 2003, almost too late to prevent a shortage of Old No. 8 in the market by 2007. Diageo introduced a younger, three-year-old version branded Old-Fashioned Cascade Hollow Batch Recipe to meet demand. It was discontinued in 2013, after aged stocks rebounded sufficiently.

George Dickel Rye, introduced in 2012, is the only Dickel product not produced at the Cascade Hollow Distillery. It is produced under contract by MGP Ingredients in Lawrenceburg, Indiana, and is mashed, distilled and aged there before being trucked to the Diageo facility in Plainfield, Illinois, for charcoal filtering and bottling.[9]

In early 2014, Diageo introduced a Dickel No. 1 Foundation Recipe, using an unaged version of its standard mashbill of more than 80% corn, allowing for its sale as "corn whisky".[10] Also around 2014, a new bottling line was installed at the distillery.[11]

From 2005 to 2015, Cascade Distillery operated under the supervision of Master Distiller John Lunn. In March 2015, the company announced Lunn was leaving to become the master distiller for Popcorn Sutton microdistillery.[12] Nicole Austin took over as general manager and distiller of Cascade Hollow Distilling Co. in March 2018.[13] Prior to joining the Dickel team, she spent two years in Ireland serving as Tullamore D.E.W.'s commissioning engineer at its grain distillery in Offaly. Austin began her distilling career in 2010 as a master blender for Kings County Distillery.[14]

Production process edit

The mash for George Dickel is composed of 84% corn, 8% rye, and 8% malted barley. Distillate is chilled to 40 °F (4 °C) and mellowed in vats filled with 10–12 feet (3.0–3.7 m) of charcoal for several days (their implementation of the Lincoln County process) before being placed in barrels at 55 proof.[15]

The distillery's barrel warehouses are one story high, minimizing variation in barrel aging.[15] Whisky is aged for at least five years before it is considered for bottling. As of 1995 all products were further chill filtered and calcium imparted by the barrel aging is removed.[16]

Products edit

 
Old No.8

Several whiskies are produced under the George Dickel brand:

  • Old No. 8 Brand with a black label, at 80 proof[17]
  • Superior No. 12 Brand with a beige label, at 90 proof[17]

And others.

They also produce a very small selection of George Dickel Hand Selected Barrel aged at 9 years, solely produced for barrel purchasing members.[citation needed]

Reviews and awards edit

Food critic Morgan Murphy said "Distilled twice, the white dog (No. 1 Foundation Recipe) at Dickel is chilled then filtered through wool blankets and maple sugar charcoal before it is put into the barrel and the result is smooth, sweet (but not overly so), and peppery."[18]

In 2015, several George Dickel brands won awards at the 15th Annual San Francisco World Spirits Competition. George Dickel No. 12 was named "Best Tennessee Whiskey" and won a double gold medal. George Dickel Rye Whisky also won double gold, while George Dickel Barrel Select Tennessee Whisky earned a gold designation.[19]

References edit

  1. ^ "National Register Information System". National Register of Historic Places. National Park Service. July 9, 2010.
  2. ^ "Tennessee distilleries battle over legal title of whisky empire". PBS NewsHour. March 17, 2014. Retrieved May 2, 2021.
  3. ^ "History Of Dickel Distillery". George A. Dickel & Co. Retrieved March 19, 2013.
  4. ^ a b c d e f g h i Gaston, Kay Baker (Fall 1998). "George Dickel Tennessee Sour Mash Whiskey: The Story Behind the Label". Tennessee Historical Quarterly. Vol. 57, no. 2. pp. 51–64.
  5. ^ Cason, Kevin. "George Dickel Distillery". Tennessee Encyclopedia of History and Culture. Tennessee Historical Society. Retrieved July 15, 2014.
  6. ^ "Cascade Ad". The Free Lance-Star. September 21, 1953. p. 10 – via Google News Archive.
  7. ^ Waymack & Harris 1995, p. 204
  8. ^ National Register of Historic Places plaque. George Dickel Visitor Center.
  9. ^ Gray, Kevin (October 19, 2012). "George Dickel Rye Whisky Review". Cocktail Enthusiast – via Bevvy.
  10. ^ "George Dickel White Corn Whisky Foundation No. 1 Recipe". bevindustry.com. January 22, 2014. Retrieved March 8, 2014.
  11. ^ Hansell, John (January 29, 2014). . Whiskey Advocate. Archived from the original on July 19, 2014. Retrieved June 25, 2014.
  12. ^ Schelzig, Eric, "Dickel master distiller leaving to head Popcorn Sutton", Yahoo News via Associated Press, March 16, 2015
  13. ^ "Nicole Austin Appointed General Manager and Distiller for George Dickel Distillery". sevenfifty.com. March 5, 2018. Retrieved May 18, 2018.
  14. ^ "Meet Nicole Austin - the new General Manager and Distiller at Cascade Hollow Distilling Co". diageo.com. Retrieved May 18, 2018.
  15. ^ a b Waymack & Harris 1995, p. 206
  16. ^ Waymack & Harris 1995, p. 207
  17. ^ a b Waymack & Harris 1995, pp. 209–210
  18. ^ Murphy, Morgan (2014). Southern Living Bourbon & Bacon: The Ultimate Guide to the South's Favorite Foods. Oxmoor House. ISBN 978-0848743161.
  19. ^ "Diageo Brands Earn 91 Awards at the 15th Annual San Francisco World Spirits Competition". diageo.com. Retrieved May 18, 2018.

Bibliography edit

  • Waymack, Mark H.; Harris, James (August 1995). The Book of Classic American Whiskeys. ISBN 9780812693065. OL 784496M.

External links edit

  • George Dickel official website
  • Alcademics Visits Geo Dickel Distillery

george, dickel, this, article, about, brand, whisky, distributor, whom, brand, named, george, dickel, winnebago, deal, brand, tennessee, whisky, produced, tullahoma, coffee, county, tennessee, today, owned, diageo, modern, brand, introduced, 1964, though, dist. This article is about the brand of whisky For the distributor for whom the brand is named see George A Dickel For the EP by Winnebago Deal see George Dickel EP George Dickel is a brand of Tennessee whisky produced in Tullahoma in Coffee County Tennessee Today owned by Diageo the modern brand was introduced in 1964 though the distillery has a longer history Whisky production and aging takes place at the Cascade Hollow Distillery which offers tours to the public and is part of the American Whiskey Trail George Dickel operates the second largest distillery in Tennessee selling 130 000 cases in 2013 while the largest is Jack Daniel s which sold 11 5 million cases the same year 2 George A Dickel amp Co TypeTennessee whiskyManufacturerDiageoCountry of origin United StatesIntroduced1964Alcohol by volume 40 43 45 50 Proof US 808690100Websitewww wbr georgedickel wbr com Cascade Distillery SiteU S National Register of Historic PlacesLocationWest side of Cascade Hollow Road about 7 miles 1 1 km NW of the junction with Riley Creek RoadNearest cityNormandy TennesseeCoordinates35 26 19 N 86 14 41 W 35 43861 N 86 24472 W 35 43861 86 24472Built1877 1 NRHP reference No 94000578Added to NRHPJune 10 1994 The brand s labels use the traditional Scottish spelling of whisky instead of the more common American English spelling whiskey According to the company this is because Dickel believed his product to be as smooth and high in quality as the best Scotch whiskies 3 non primary source needed Contents 1 History 2 Production process 3 Products 4 Reviews and awards 5 References 5 1 Bibliography 6 External linksHistory editGeorge A Dickel was born in Germany in 1818 and immigrated to the United States in 1844 He founded a retail business in Nashville Tennessee in the 1850s and began selling liquor in 1861 After the Civil War he operated a liquor store on South College Street in Nashville 4 In the late 1860s he founded George A Dickel and Company a wholesaling firm which bought whiskey from regional distillers and distributed it in barrels jugs and bottles 5 In 1871 Meier Saltzkotter who had worked as a superintendent for Dickel became a partner in the company Victor Emmanuel Shwab 1847 1924 a brother in law of Dickel who had initially worked for the company as a bookkeeper became a partner in 1881 4 George A Dickel and Company was selling whiskey produced in Cascade Hollow near Normandy Tennessee by John F Brown and F E Cunningham in the 1870s In 1879 Matthew Sims a local businessman bought Brown s share of the operation In 1883 another local businessman McLin Davis 1852 1898 joined the partnership Davis became the operation s distiller and is credited with the whisky s recipe By the early 1890s Cascade Whisky was one of the more popular brands in the region The Cascade label included the phrase Mellow as Moonlight which was rooted in Davis s method of cooling mash at night 4 nbsp Cascade Pure Whisky ad from 1915Following an accident in 1886 Dickel s health declined and Shwab gradually took control of the wholesaling firm s daily operations In 1888 Shwab purchased Sims s share of the Cascade Distillery whose whiskey Dickel and Company had been selling for years The terms of the purchase made Dickel and Company the sole distributor of Cascade Shwab also purchased the popular Climax Saloon in Nashville and afterward advertised the saloon as the headquarters of Cascade Whisky After Davis s death in 1898 his son Norman Davis briefly ran the distillery but was sued by Shwab and forced to sell his share in the operation 4 Following Dickel s death in 1894 his share of Dickel and Company was willed to his wife Augusta Though he had advised her to sell out she retained her share of the company but did not participate in its operations Upon her death in 1916 she willed her share to Shwab 4 Throughout the early 1900s Shwab fought vehemently against the rising calls for prohibition spending thousands of dollars on lobbying campaigns in Nashville and thwarting legislation aimed at curtailing the sale of alcohol on at least one occasion In spite of his efforts Tennessee enacted prohibition in 1910 forcing the Cascade operation to relocate to the Stitzel Distillery in Louisville Kentucky It was produced here until Kentucky enacted statewide prohibition in 1917 The operation shut down altogether with the onset of nationwide prohibition in 1920 4 In 1933 national prohibition was repealed Four years later Shwab s heirs sold the Cascade brand to the Schenley Distilling Company The recipe had never been written down and had to be obtained from two former distillers at the Cascade Hollow site 4 In the 1940s and 1950s Schenley s product produced at the OFC Distillery in Frankfort Kentucky was marketed as Geo A Dickel s Cascade Kentucky Straight Bourbon Whisky 6 In 1956 Schenley attempted to buy the Jack Daniel s brand citation needed After its offer was refused Schenley decided instead to return one of their own brands to its roots and compete against Jack Daniel s In 1958 after the passage of enabling legislation making it legal to produce liquor in Coffee County Tennessee Schenley s Ralph Dupps reconstructed the Cascade Hollow distillery 7 4 The new distillery is located about a mile from the old distillery site but still utilizes the waters of Cascade Branch and the Lincoln County Process for mellowing The first mash was produced at the new distillery on July 4 1959 4 and George Dickel Tennessee Whisky was first bottled in 1964 Schenley opted to use George Dickel s name as the trademark because of Cascade s reputation as a value brand Various mergers and buyouts have resulted in Diageo owning the Dickel brand nbsp The Cascade Hollow distillery was reopened in 1958 and the present building dates from this era Increased production of George Dickel in the 1990s caused supply to exceed demand In response the distillery closed to allow the whisky s value to rebound and mitigate some wastewater issues at the distillery The original site of the distillery at the south end of Cascade Hollow was listed on the National Register of Historic Places in 1994 8 The distillery reopened in 2003 almost too late to prevent a shortage of Old No 8 in the market by 2007 Diageo introduced a younger three year old version branded Old Fashioned Cascade Hollow Batch Recipe to meet demand It was discontinued in 2013 after aged stocks rebounded sufficiently George Dickel Rye introduced in 2012 is the only Dickel product not produced at the Cascade Hollow Distillery It is produced under contract by MGP Ingredients in Lawrenceburg Indiana and is mashed distilled and aged there before being trucked to the Diageo facility in Plainfield Illinois for charcoal filtering and bottling 9 In early 2014 Diageo introduced a Dickel No 1 Foundation Recipe using an unaged version of its standard mashbill of more than 80 corn allowing for its sale as corn whisky 10 Also around 2014 a new bottling line was installed at the distillery 11 From 2005 to 2015 Cascade Distillery operated under the supervision of Master Distiller John Lunn In March 2015 the company announced Lunn was leaving to become the master distiller for Popcorn Sutton microdistillery 12 Nicole Austin took over as general manager and distiller of Cascade Hollow Distilling Co in March 2018 13 Prior to joining the Dickel team she spent two years in Ireland serving as Tullamore D E W s commissioning engineer at its grain distillery in Offaly Austin began her distilling career in 2010 as a master blender for Kings County Distillery 14 Production process editThe mash for George Dickel is composed of 84 corn 8 rye and 8 malted barley Distillate is chilled to 40 F 4 C and mellowed in vats filled with 10 12 feet 3 0 3 7 m of charcoal for several days their implementation of the Lincoln County process before being placed in barrels at 55 proof 15 The distillery s barrel warehouses are one story high minimizing variation in barrel aging 15 Whisky is aged for at least five years before it is considered for bottling As of 1995 update all products were further chill filtered and calcium imparted by the barrel aging is removed 16 Products edit nbsp Old No 8Several whiskies are produced under the George Dickel brand Old No 8 Brand with a black label at 80 proof 17 Superior No 12 Brand with a beige label at 90 proof 17 And others They also produce a very small selection of George Dickel Hand Selected Barrel aged at 9 years solely produced for barrel purchasing members citation needed Reviews and awards editFood critic Morgan Murphy said Distilled twice the white dog No 1 Foundation Recipe at Dickel is chilled then filtered through wool blankets and maple sugar charcoal before it is put into the barrel and the result is smooth sweet but not overly so and peppery 18 In 2015 several George Dickel brands won awards at the 15th Annual San Francisco World Spirits Competition George Dickel No 12 was named Best Tennessee Whiskey and won a double gold medal George Dickel Rye Whisky also won double gold while George Dickel Barrel Select Tennessee Whisky earned a gold designation 19 References edit National Register Information System National Register of Historic Places National Park Service July 9 2010 Tennessee distilleries battle over legal title of whisky empire PBS NewsHour March 17 2014 Retrieved May 2 2021 History Of Dickel Distillery George A Dickel amp Co Retrieved March 19 2013 a b c d e f g h i Gaston Kay Baker Fall 1998 George Dickel Tennessee Sour Mash Whiskey The Story Behind the Label Tennessee Historical Quarterly Vol 57 no 2 pp 51 64 Cason Kevin George Dickel Distillery Tennessee Encyclopedia of History and Culture Tennessee Historical Society Retrieved July 15 2014 Cascade Ad The Free Lance Star September 21 1953 p 10 via Google News Archive Waymack amp Harris 1995 p 204 National Register of Historic Places plaque George Dickel Visitor Center Gray Kevin October 19 2012 George Dickel Rye Whisky Review Cocktail Enthusiast via Bevvy George Dickel White Corn Whisky Foundation No 1 Recipe bevindustry com January 22 2014 Retrieved March 8 2014 Hansell John January 29 2014 Diageo s Orphan Barrel Whiskey Project Whiskey Advocate Archived from the original on July 19 2014 Retrieved June 25 2014 Schelzig Eric Dickel master distiller leaving to head Popcorn Sutton Yahoo News via Associated Press March 16 2015 Nicole Austin Appointed General Manager and Distiller for George Dickel Distillery sevenfifty com March 5 2018 Retrieved May 18 2018 Meet Nicole Austin the new General Manager and Distiller at Cascade Hollow Distilling Co diageo com Retrieved May 18 2018 a b Waymack amp Harris 1995 p 206 Waymack amp Harris 1995 p 207 a b Waymack amp Harris 1995 pp 209 210 Murphy Morgan 2014 Southern Living Bourbon amp Bacon The Ultimate Guide to the South s Favorite Foods Oxmoor House ISBN 978 0848743161 Diageo Brands Earn 91 Awards at the 15th Annual San Francisco World Spirits Competition diageo com Retrieved May 18 2018 Bibliography edit Waymack Mark H Harris James August 1995 The Book of Classic American Whiskeys ISBN 9780812693065 OL 784496M External links edit nbsp Wikimedia Commons has media related to George Dickel George Dickel official website Alcademics Visits Geo Dickel Distillery Retrieved from https en wikipedia org w index php title George Dickel amp oldid 1206674154, wikipedia, wiki, book, books, library,

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