George Atkinson (June 2, 1935 – March 3, 2005), was an American businessman, credited as the father of the storefront video rental store in the U.S. Atkinson established the first major chain of video specialty retailers, The Video Station.
When the first videocassettes became available to the public, he was already in the movie business. Customers in the form of hotels and pizza parlors would rent movie projectors and public domain 8mm movies, and later U-Matic videotape.[1] When VCR's first went on sale in 1975, studios thought they would be a luxury item and that customers would want to buy films to own. Atkinson, however, was the first to see the possibility of a video rental market.[2]
However, the company he was working for, Home Theater Systems, was not doing well, and himself had gone through a difficult divorce that cost him his house and a struggle with alcoholism.[3]
1983 The Video Station ad in The Morning Call, Allentown, Pennsylvania
In December 1977, George Atkinson spent approximately $3000 to buy one Betamax and one VHS copy of each of the 50 available movie titles from Magnetic Video, which were then being sold to the public by direct mail. He announced the availability of the videos for rent in the sports section of a local newspaper, after already advertising "Video for Rent" at an earlier date before he had any videos, along with a coupon for readers to fill out and mail in.[1][4] Atkinson turned his shop into the first professionally managed video rental store and renamed it Video Station, a 600 square foot (56 m2) storefront on Wilshire Boulevard in Los Angeles.[5] In order to raise capital, Atkinson charged $50 for an "annual membership" and $100 for a "lifetime membership," which provided the opportunity to rent the videos for $10 a day.[6]
Atkinson was soon threatened with a lawsuit for renting the videos, but he discovered that U.S. copyright law gave him the right to rent and re-sell videos he owned. The battle to protect the public's right to rent videos was a major catalyst for the establishment of the Video Software Dealers Association in 1981. His company went public in 1983 but Atkinson resigned and sold his stake a few years later. At its peak, the chain had over 600 affiliates throughout the U.S. and Canada.[2]
He died March 3rd, 2005 at his home in Northridge of complications from emphysema.[7]
^Lardner, James (1987-04-19). "How Hollywood Learned to Stop Worrying and Love the VCR : Home Video Has Diminished the Power of the Studios--But Not Their Profits". Los Angeles Times. Retrieved 2024-02-16.
george, atkinson, businessman, george, atkinson, june, 1935, march, 2005, american, businessman, credited, father, storefront, video, rental, store, atkinson, established, first, major, chain, video, specialty, retailers, video, station, george, atkinsonborn, . George Atkinson June 2 1935 March 3 2005 was an American businessman credited as the father of the storefront video rental store in the U S Atkinson established the first major chain of video specialty retailers The Video Station George AtkinsonBorn 1935 06 02 June 2 1935DiedMarch 3 2005 2005 03 03 aged 69 Northridge Los Angeles California USKnown forFounder of The Video Station Contents 1 Biography 2 Awards 3 References 4 External linksBiography editWhen the first videocassettes became available to the public he was already in the movie business Customers in the form of hotels and pizza parlors would rent movie projectors and public domain 8mm movies and later U Matic videotape 1 When VCR s first went on sale in 1975 studios thought they would be a luxury item and that customers would want to buy films to own Atkinson however was the first to see the possibility of a video rental market 2 However the company he was working for Home Theater Systems was not doing well and himself had gone through a difficult divorce that cost him his house and a struggle with alcoholism 3 nbsp 1983 The Video Station ad in The Morning Call Allentown PennsylvaniaIn December 1977 George Atkinson spent approximately 3000 to buy one Betamax and one VHS copy of each of the 50 available movie titles from Magnetic Video which were then being sold to the public by direct mail He announced the availability of the videos for rent in the sports section of a local newspaper after already advertising Video for Rent at an earlier date before he had any videos along with a coupon for readers to fill out and mail in 1 4 Atkinson turned his shop into the first professionally managed video rental store and renamed it Video Station a 600 square foot 56 m2 storefront on Wilshire Boulevard in Los Angeles 5 In order to raise capital Atkinson charged 50 for an annual membership and 100 for a lifetime membership which provided the opportunity to rent the videos for 10 a day 6 Atkinson was soon threatened with a lawsuit for renting the videos but he discovered that U S copyright law gave him the right to rent and re sell videos he owned The battle to protect the public s right to rent videos was a major catalyst for the establishment of the Video Software Dealers Association in 1981 His company went public in 1983 but Atkinson resigned and sold his stake a few years later At its peak the chain had over 600 affiliates throughout the U S and Canada 2 He died March 3rd 2005 at his home in Northridge of complications from emphysema 7 Awards edit1981 First ever Video Man of the Year 6 1982 Video Retailer of the Year 6 1991 Inducted into the Video Hall of Fame 6 References edit a b From Betamax to Blockbuster Video Stores and the Invention of Movies on Video p 65 at Google Books a b Daily News December 13 2002 Lardner James 1987 04 19 How Hollywood Learned to Stop Worrying and Love the VCR Home Video Has Diminished the Power of the Studios But Not Their Profits Los Angeles Times Retrieved 2024 02 16 10 Little Known Technological Firsts The Rental Industry Archived from the original on 2016 03 04 Retrieved 2014 03 09 a b c d George Atkinson video rental pioneer dies at 69 USA Today March 8 2005 McLellan Dennis 2005 03 12 George Atkinson 69 Pioneer in the Movie Video Rental Industry Los Angeles Times Retrieved 2024 02 16 External links editGeorge Atkinson at IMDb Retrieved from https en wikipedia org w index php title George Atkinson businessman amp oldid 1209495509, wikipedia, wiki, book, books, library,
