The George brand was founded in 1989 as a partnership between English fashion designer George Davies & Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street.
Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores.[2]
In February 2022, Asda and George were bought by TDR Capital for £6.8 billion pounds. Plans to spin George off into an independent brand have been leaked, but those plans have been denied by the acquiring firm.[1]
Receptionedit
The brand is a huge success in the UK, but ultimately is considered a failure in Canada and the United States, as the British success could not be replicated across the Atlantic.[3]
The brand targeted women aged 30-50 years when it was rolled out at Walmart. This demographic wasn’t as receptive to the brand in North America as it was in the UK.[3]
Walmart attempted to fix the issue by targeting a wider demographic by consolidating other labels under one brand. In Canada, this included popular brands such as 725 Originals, B.U.M., and Pennmans.[4]
By 2018, weak sales forced the brand to shrink to just a menswear line. This only impacted their Canada and US lines, which had been preparing to sell the brand in advance. It was split up into four separate brands under Walmart.[5]
Referencesedit
^ abHughes, Huw (2021-04-01). "Asda rules out George sale, plans new partnerships". FashionUnited. Retrieved 2022-06-12.
^King, Ian. "Why Walmart is willing to check out of Asda in £13bn Sainsbury's merger". Sky News.
^ ab"By George! Buying George at Wal-Mart is a tough sell". Chicago Tribune. 14 July 2004. Retrieved 2022-06-12.
^"Wal-Mart pumps up its private clothing brand | The Star". www.thestar.com. 30 August 2010. Retrieved 2022-06-12.
^Jones, Charisse. "Walmart launches four new clothing brands to compete with Amazon, Target". USA TODAY. Retrieved 2022-06-12.
This fashion-related article is a stub. You can help Wikipedia by expanding it.
george, fashion, label, george, british, mass, market, fashion, label, founded, george, davies, asda, second, best, selling, label, united, kingdom, georgeindustryfashionfounded1989foundergeorge, davies, retailer, asdanumber, locations300, ownerasdaa, bengali,. George is a British mass market fashion label founded by George Davies for Asda It is the second best selling label in the United Kingdom 1 GeorgeIndustryFashionFounded1989FounderGeorge Davies retailer AsdaNumber of locations300 OwnerAsdaA Bengali man from Sylhet Division sporting a George bucket hatHistory editThe George brand was founded in 1989 as a partnership between English fashion designer George Davies amp Asda The latter had recruited the high street designer for its grocery store brand to help shoppers avoid high street Asda and George were sold to Walmart in 1999 which led to the expansion of the George brand into Walmart stores 2 In February 2022 Asda and George were bought by TDR Capital for 6 8 billion pounds Plans to spin George off into an independent brand have been leaked but those plans have been denied by the acquiring firm 1 Reception editThe brand is a huge success in the UK but ultimately is considered a failure in Canada and the United States as the British success could not be replicated across the Atlantic 3 The brand targeted women aged 30 50 years when it was rolled out at Walmart This demographic wasn t as receptive to the brand in North America as it was in the UK 3 Walmart attempted to fix the issue by targeting a wider demographic by consolidating other labels under one brand In Canada this included popular brands such as 725 Originals B U M and Pennmans 4 By 2018 weak sales forced the brand to shrink to just a menswear line This only impacted their Canada and US lines which had been preparing to sell the brand in advance It was split up into four separate brands under Walmart 5 References edit a b Hughes Huw 2021 04 01 Asda rules out George sale plans new partnerships FashionUnited Retrieved 2022 06 12 King Ian Why Walmart is willing to check out of Asda in 13bn Sainsbury s merger Sky News a b By George Buying George at Wal Mart is a tough sell Chicago Tribune 14 July 2004 Retrieved 2022 06 12 Wal Mart pumps up its private clothing brand The Star www thestar com 30 August 2010 Retrieved 2022 06 12 Jones Charisse Walmart launches four new clothing brands to compete with Amazon Target USA TODAY Retrieved 2022 06 12 nbsp This fashion related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title George fashion label amp oldid 1211627613, wikipedia, wiki, book, books, library,
