General Amusement Corporation (GAC) was an international talent booking agency that was acquired by ICM Partners in 1974. In the 1940s, GAC's name was changed to General Artists Corporation to avoid confusion with a registered coin-machine company. General Artists Corporation, through a series of acquisitions and mergers, evolved first into a larger agency called Creative Management Associates, and then, in 1974, into ICM Partners.
GAC was founded in the early 1930s as a partnership between Thomas G. Rockwell (–1958) and Francis "Cork" O'Keefe (1900–1990). It was called the Rockwell-O'Keefe Theatrical Agency. Their clients, then, included Bing Crosby and the newly formed Dorsey Brothers band. In 1939, when O'Keefe retired, Rockwell reorganized the firm and changed the name to General Amusement Corporation.[1] In the 1940s, the only larger booking firm was Music Corporation of America (MCA).[2]
general, amusement, corporation, international, talent, booking, agency, that, acquired, partners, 1974, 1940s, name, changed, general, artists, corporation, avoid, confusion, with, registered, coin, machine, company, general, artists, corporation, through, se. General Amusement Corporation GAC was an international talent booking agency that was acquired by ICM Partners in 1974 In the 1940s GAC s name was changed to General Artists Corporation to avoid confusion with a registered coin machine company General Artists Corporation through a series of acquisitions and mergers evolved first into a larger agency called Creative Management Associates and then in 1974 into ICM Partners GAC was founded in the early 1930s as a partnership between Thomas G Rockwell 1958 and Francis Cork O Keefe 1900 1990 It was called the Rockwell O Keefe Theatrical Agency Their clients then included Bing Crosby and the newly formed Dorsey Brothers band In 1939 when O Keefe retired Rockwell reorganized the firm and changed the name to General Amusement Corporation 1 In the 1940s the only larger booking firm was Music Corporation of America MCA 2 References Edit T G Rockwell 56 Talent Manager The New York Times May 30 1958 Malcolm Macfarlane born 1942 amp Ken Crossland Perry Como A Biography and Complete Career Record p 28 McFarland amp Co 2009 ISBN 9780786437016 This entertainment related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title General Amusement Corporation amp oldid 1112391381, wikipedia, wiki, book, books, library,
