Galaxy Unpacked

Galaxy Unpacked is a biannual event held by Samsung Electronics where it showcases new devices, including smartphones, tablets, and wearables. It was first held in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore. For successive releases, the event has frequently been held in Barcelona, New York City, and San Francisco.

Galaxy Unpacked
Frequency	Typically twice a year
Inaugurated	2009; 15 years ago (2009)
Most recent	January 17, 2024; 2 months ago (2024-01-17)
Organized by	Samsung Mobile
Website	www.samsung.com/global/galaxy/events/

The event includes keynote presentations for product launches,^[1] delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones.^[2] Live broadcasts of Samsung Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation.^[3] Only members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Member Stars are invited to attend.

In August 2020, due to the COVID-19 pandemic, Samsung held their event virtually for the first time to launch its Galaxy Note 20 series of devices. It was broadcast live, yet without the attendance of an audience, from the company's headquarters in Suwon, South Korea. The event garnered over 56 million accumulated views.^[4]

The Galaxy Unpacked for Samsung's Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 Series, and Galaxy Tab S9 Series was held on July 26, 2023, at 12PM GMT (8PM KST) in Seoul, South Korea, where BTS member SUGA (Min Yoon-gi) made an appearance. His song Daechwita, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first Unpacked event to be held in Samsung's home country with a live audience in attendance.^[5]

The first Galaxy Unpacked for 2024 took place on January 17 at the SAP Center in San Jose, California, where Samsung announced their new generative Galaxy AI and the Galaxy S24 Series of mobile devices. They also officially introduced their Galaxy Ring device for a release date set sometime in the latter part of 2024. During the event, Pokimane made a special guest appearance showcasing AI features of the new phones.^[6]

Product launches

Year	Timeline of products released
2009	Samsung S8000 Jet, Samsung i8000 Omnia II
2010	Samsung S8500 Wave (February), first Samsung Galaxy S (March)
2011	Samsung Galaxy S2, first Galaxy Note, Galaxy Nexus
2012	Samsung Galaxy S3, Galaxy Note2, Galaxy Tab 2, and Galaxy Camera
2013	Samsung Galaxy S4, Galaxy Note3, Galaxy Gear
2014	Samsung Galaxy S5, Galaxy Note4, Galaxy Note Edge, Galaxy Tab Active, Gear S, Gear VR, Gear Circle, Gear Live, Gear Fit, Gear 2 Neo and Gear 2
2015	Samsung Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note5, Gear S2
2016	Galaxy S7, Galaxy S7 Edge, Gear 360 camera, Galaxy Note7, Gear S3 Classic, Gear S3 Frontier, Gear VR, Gear Fit2, Gear S2 Classic and Gear IconX
2017	Galaxy S8, Galaxy S8+, Galaxy Note8, Galaxy Tab S3, Gear Fit2 Pro and Gear Sport
2018	Galaxy S9, Galaxy S9+, Galaxy Note9, Galaxy Watch, Galaxy Home
2019	Galaxy S10e, Galaxy S10, Galaxy S10+, Galaxy S10 5G, Galaxy Note10, Galaxy Fold, Galaxy Book S, Galaxy Watch Active, Galaxy Fit, Galaxy Watch Active2, Galaxy Buds, Galaxy Z Flip, Galaxy A70, Galaxy A80
2020	Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Note20, Galaxy Note20 Ultra, Galaxy Z Fold2, Galaxy S20 FE, Galaxy Buds+, Galaxy Buds Live, Galaxy Tab S7, Galaxy Tab S7+, Galaxy Fit2, Galaxy Watch3, Galaxy A01, Galaxy A11, Galaxy A21s, Galaxy A31, Galaxy A41, Galaxy A51, Galaxy A51 5G, Galaxy A51 5G UW, Galaxy A71, Galaxy A71 5G, Galaxy A71 5G UW
2021	Galaxy Z Fold3, Galaxy Z Flip3, Galaxy Watch4 and Galaxy Watch4 Classic, Galaxy Buds2, Galaxy S21, Galaxy S21+, Galaxy S21 Ultra, Galaxy Buds Pro and Galaxy SmartTag, Galaxy A02, Galaxy A12, Galaxy A32, Galaxy A32 5G, Galaxy A42 5G, Galaxy A52, Galaxy A52 5G, Galaxy A72, Galaxy Book, Galaxy Book Pro, Galaxy Book Pro 360
2022	Galaxy S22, Galaxy S22+, Galaxy S22 Ultra, Galaxy S21 FE, Galaxy Tab S8, Galaxy Tab S8+, Galaxy Tab S8 Ultra, Galaxy M33, Galaxy M23, Galaxy A23, Galaxy A13, Galaxy A33 5G, Galaxy A53 5G, Galaxy A73 5G, Galaxy Z Fold 4, Galaxy Z Flip 4, Galaxy Watch 5, Galaxy Watch 5 Pro, Galaxy Buds2 Pro
2023	Galaxy S23, Galaxy S23+, Galaxy S23 Ultra, Galaxy Book 3 Pro, Galaxy Book 3 Pro 360, Galaxy Book 3 Ultra, Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6, Galaxy Watch 6 Classic, Galaxy Tab S9, Galaxy Tab S9+, Galaxy Tab S9 Ultra
2024	Galaxy S24, Galaxy S24+, Galaxy S24 Ultra, Galaxy Ring

See also

• Samsung Developer Conference (SDC)

References

1. "How Samsung Unpacked Engaged Viewers Live and Virtually". www.eventmarketer.com. 16 July 2019. Retrieved 2021-04-20.
2. "StackPath". www.bizbash.com. 29 August 2019. Retrieved 2021-04-20.
3. Samsung Mobile Unpacked 2015 event (Full Live Stream), retrieved 2022-04-05
4. August 2020, Balakumar K. 06 (6 August 2020). "Samsung Unpacked event had double the viewership of the Oscars". TechRadar. Retrieved 2021-04-20.{{cite web}}: CS1 maint: numeric names: authors list (link)
5. "[Galaxy Unpacked 2023] Inspired by You, Created for You: Samsung Unveils the Latest Era of Galaxy Innovation". news.samsung.com. Retrieved 2024-03-21.
6. "[Galaxy Unpacked 2024] Highlights From Galaxy Unpacked: The Promise of a New Beginning With Galaxy AI". news.samsung.com. Retrieved 2024-03-21.