Fruits (stylized as FRUiTS) was a Japanese monthly street fashion magazine founded in 1997 by photographerShoichi Aoki. Though Fruits covered styles found throughout Tokyo, it is associated most closely with the fashion subcultures found in Tokyo's Harajuku district. The magazine primarily focused on individual styles found outside the fashion-industry mainstream, as well as subcultures specific to Japan, such as lolita and ganguro, and local interpretations of larger subcultures like punk and goth.
Fruits featured a simple layout, with the bulk of the magazine made up of single full-page photographs accompanied by a brief profile of the photographed person, which included their age, occupation, and a description of what brands they were wearing (if applicable), as well as their self-described "point of fashion" (style inspiration). Most issues included only a couple of advertisements, and typically only for local businesses. Occasional special-edition issues of Fruits also included more extensive profiles of frequently photographed people, or reader-created artwork.[1]
Receptionedit
Fruits helped lead Western interest in Japanese fashion as some of its photographs became first popular in the fashion community, then synonymous with Japanese fashion in the West.[1]
A selection of photographs from its earlier issues were showcased in the books Fruits (2001) and Fresh Fruits (2005), both published by Phaidon Press. An exhibition of Aoki's photographs for the magazine, developed by the Powerhouse Museum, has toured museums in Australia and New Zealand.[2][3]
Closureedit
After nearly 20 years and 233 issues, Aoki announced in February 2017 that Fruits magazine would cease publication effective immediately because "there are no more cool kids to photograph".[4]
^ ab"Fashion Magazines". Benjamin Kanarek Blog. 19 July 2009. Retrieved 18 October 2016.
^"Fruits: Tokyo street style - photographs by Shoichi Aoki". Powerhouse Museum. Retrieved 20 January 2007.
^Elizabeth Levermore (20 January 2006). "Fashion and fiord mix it up in exhibit". The Southland Times. p. 15.
^""オシャレな子が撮れなくなった" スナップ誌「FRUiTS」が月刊発行を終了した理由". Fashionsnap.com (in Japanese). Retrieved 5 July 2017.
External linksedit
Official site
The editor of FRUiTS magazine on the rise and fall of Harajuku, i-D Japan
Photographer Shoichi Aoki on capturing Tokyo fashion, CNN
Fruits Fan Community
Fruits Exhibition at the Powerhouse in Sydney
December 18, 2023
fruits, magazine, fruits, stylized, fruits, japanese, monthly, street, fashion, magazine, founded, 1997, photographer, shoichi, aoki, though, fruits, covered, styles, found, throughout, tokyo, associated, most, closely, with, fashion, subcultures, found, tokyo. Fruits stylized as FRUiTS was a Japanese monthly street fashion magazine founded in 1997 by photographer Shoichi Aoki Though Fruits covered styles found throughout Tokyo it is associated most closely with the fashion subcultures found in Tokyo s Harajuku district The magazine primarily focused on individual styles found outside the fashion industry mainstream as well as subcultures specific to Japan such as lolita and ganguro and local interpretations of larger subcultures like punk and goth FruitsCover of issue 95EditorShoichi AokiCategoriesStreet fashionFrequencyMonthlyPublisherShoichi AokiFirst issueJune 1997Final issueFebruary 2017CountryJapanBased inTokyoLanguageJapaneseWebsiteOfficial site Contents 1 Content 2 Reception 3 Closure 4 See also 5 References 6 External linksContent editFruits featured a simple layout with the bulk of the magazine made up of single full page photographs accompanied by a brief profile of the photographed person which included their age occupation and a description of what brands they were wearing if applicable as well as their self described point of fashion style inspiration Most issues included only a couple of advertisements and typically only for local businesses Occasional special edition issues of Fruits also included more extensive profiles of frequently photographed people or reader created artwork 1 Reception editFruits helped lead Western interest in Japanese fashion as some of its photographs became first popular in the fashion community then synonymous with Japanese fashion in the West 1 A selection of photographs from its earlier issues were showcased in the books Fruits 2001 and Fresh Fruits 2005 both published by Phaidon Press An exhibition of Aoki s photographs for the magazine developed by the Powerhouse Museum has toured museums in Australia and New Zealand 2 3 Closure editAfter nearly 20 years and 233 issues Aoki announced in February 2017 that Fruits magazine would cease publication effective immediately because there are no more cool kids to photograph 4 See also editJapanese street fashion Street fashion Street photographyReferences edit a b Fashion Magazines Benjamin Kanarek Blog 19 July 2009 Retrieved 18 October 2016 Fruits Tokyo street style photographs by Shoichi Aoki Powerhouse Museum Retrieved 20 January 2007 Elizabeth Levermore 20 January 2006 Fashion and fiord mix it up in exhibit The Southland Times p 15 オシャレな子が撮れなくなった スナップ誌 FRUiTS が月刊発行を終了した理由 Fashionsnap com in Japanese Retrieved 5 July 2017 External links editOfficial site The editor of FRUiTS magazine on the rise and fall of Harajuku i D Japan Photographer Shoichi Aoki on capturing Tokyo fashion CNN Fruits Fan Community Fruits Exhibition at the Powerhouse in Sydney Retrieved from https en wikipedia org w index php title Fruits magazine amp oldid 1182102359, wikipedia, wiki, book, books, library,
