Ayer was born on February 4, 1848, to Nathaniel Wheeler Ayer and Joanna B. Wheeler in Lee, Massachusetts, though he was raised in western New York.[1] Ayer's mother died when he was three years old, and his father remarried Harriett Amanda Post. Ayer taught in district schools and spent one year studying at the University of Rochester before moving to Philadelphia. There he was hired by a religious newspaper for the position of an advertising solicitor, but by 1867 he founded the company N. W. Ayer & Son, which he named after his father to give a degree of longevity and credibility to the business.[1][2] Besides himself, he began with only a bookkeeper and US$25.
In 1873 his father Nathaniel died. Two years later, May 5, 1875, he married his first wife, Rhandera Gilman. They had two daughters together.[3] That same year he introduced the "open contract".
In 1914 his first wife died, and five years later he remarried to Martha K. Lawson, on April 21, 1919.[3]
^ abJordan, John W., ed. (1921). Encyclopedia of Pennsylvania Biography, Illustrated. Vol. XIII. New York: Lewis Historical Publishing Company. p. 237. Retrieved June 24, 2023 – via Google Books.
^Fox, Stephen R. (1997). The Mirror Makers: A History of American Advertising and Its Creators. University of Illinois Press. p. 21. ISBN9780252066597. Retrieved June 24, 2023 – via Google Books.
^ abJordan, John W., ed. (1921). Encyclopedia of Pennsylvania Biography, Illustrated. Vol. XIII. New York: Lewis Historical Publishing Company. p. 243. Retrieved June 24, 2023 – via Google Books.
^"Pneumonia Fatal to Wayland Ayer, Ill For a Week". Camden Post-Telegram. March 6, 1923. pp. 1, 2. Retrieved June 25, 2023 – via Newspapers.com.
Ingham, John N. Biographical Dictionary of American Business Leaders A-G. Greenwook Publishing Group, 1983. ISBN0-313-21362-3 p. 31-32
1860 U.S. census, population schedule. NARA microfilm publication M653, 1,438 rolls. Washington, D.C.: National Archives and Records Administration, n.d.
External linksEdit
Biography at the Center for Interactive Advertising
This article about an American businessperson born in the 1840s is a stub. You can help Wikipedia by expanding it.
francis, ayer, francis, wayland, ayer, february, 1848, march, 1923, american, advertising, businessman, bornfrancis, wayland, ayer, 1848, february, 1848lee, massachusetts, diedmarch, 1923, 1923, aged, meredith, york, burial, placelaurel, hill, cemeteryoccupati. Francis Wayland Ayer February 4 1848 March 5 1923 was an American advertising businessman Francis AyerBornFrancis Wayland Ayer 1848 02 04 February 4 1848Lee Massachusetts U S DiedMarch 5 1923 1923 03 05 aged 75 Meredith New York U S Burial placeLaurel Hill CemeteryOccupationAdvertising businessmanSpousesRhandera Gilman m 1875 died 1914 wbr Martha K Lawson m 1919 wbr SignatureBiography EditAyer was born on February 4 1848 to Nathaniel Wheeler Ayer and Joanna B Wheeler in Lee Massachusetts though he was raised in western New York 1 Ayer s mother died when he was three years old and his father remarried Harriett Amanda Post Ayer taught in district schools and spent one year studying at the University of Rochester before moving to Philadelphia There he was hired by a religious newspaper for the position of an advertising solicitor but by 1867 he founded the company N W Ayer amp Son which he named after his father to give a degree of longevity and credibility to the business 1 2 Besides himself he began with only a bookkeeper and US 25 In 1873 his father Nathaniel died Two years later May 5 1875 he married his first wife Rhandera Gilman They had two daughters together 3 That same year he introduced the open contract In 1914 his first wife died and five years later he remarried to Martha K Lawson on April 21 1919 3 Francis Ayer died from pneumonia at his country home at Meredith New York on March 5 1923 and was buried at Laurel Hill Cemetery 4 References Edit a b Jordan John W ed 1921 Encyclopedia of Pennsylvania Biography Illustrated Vol XIII New York Lewis Historical Publishing Company p 237 Retrieved June 24 2023 via Google Books Fox Stephen R 1997 The Mirror Makers A History of American Advertising and Its Creators University of Illinois Press p 21 ISBN 9780252066597 Retrieved June 24 2023 via Google Books a b Jordan John W ed 1921 Encyclopedia of Pennsylvania Biography Illustrated Vol XIII New York Lewis Historical Publishing Company p 243 Retrieved June 24 2023 via Google Books Pneumonia Fatal to Wayland Ayer Ill For a Week Camden Post Telegram March 6 1923 pp 1 2 Retrieved June 25 2023 via Newspapers com Ingham John N Biographical Dictionary of American Business Leaders A G Greenwook Publishing Group 1983 ISBN 0 313 21362 3 p 31 32 1860 U S census population schedule NARA microfilm publication M653 1 438 rolls Washington D C National Archives and Records Administration n d External links EditBiography at the Center for Interactive Advertising This article about an American businessperson born in the 1840s is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Francis Ayer amp oldid 1168759388, wikipedia, wiki, book, books, library,
