Fletcher's Castoria, now known as Fletcher's Laxative, is an oral syrup containing a stimulant laxative and ingredients to soothe the stomach. It is a product of The Mentholatum Company, Inc.
Castoria was the subject of one of the most significant campaigns in early mass advertising. Castoria ads from the 1870s through 1920s are still visible today (or at least were between the 1970s and 2005) on the buildings of New York. See [2] and [3] for photos. At the opening of the Brooklyn Bridge in 1883, there were Castoria ads on virtually every blank wall in sight. They are quite visible in images of the opening of the bridge.[4]
There were two "Fletcher's Castoria" B-17 Flying Fortress bombers during World War II, both part of the 100th Bomber Group. The first was lost, but the crew survived. The second survived the war. Its pilot was William H. Fletcher (not a descendant of Charles Henry Fletcher), hence its name.
The Centaur Company was acquired by Sterling Drug during the 1920s.[5] In 1984, Sterling Drug sold Fletcher's Castoria to The Mentholatum Company. In 1988 Rohto Pharmaceutical Co., a Japanese company, purchased Mentholatum, which continues to operate as a Rohto subsidiary.
There are no known drug interactions, although as a stimulant laxative it may affect how long a medicine remains in the digestive tract. It is best not to take senna within 1 to 2 hours of taking other medicines.
Availabilityedit
Once known as Fletcher's Castoria, the product has since been renamed Fletcher's Laxative for Kids. Although marketed as a children's laxative in the US, it is effective for adults.
Once a staple of drug stores, Castoria is becoming difficult to find.
fletcher, laxative, fletcher, castoria, known, oral, syrup, containing, stimulant, laxative, ingredients, soothe, stomach, product, mentholatum, company, current, product, contents, history, pharmacology, availability, referenceshistory, editon, 1868, united, . Fletcher s Castoria now known as Fletcher s Laxative is an oral syrup containing a stimulant laxative and ingredients to soothe the stomach It is a product of The Mentholatum Company Inc The current product box Contents 1 History 2 Pharmacology 3 Availability 4 ReferencesHistory editOn May 12 1868 the United States Patent Office granted a patent to Dr Samuel Pitcher 1824 1907 of Barnstable Massachusetts for a cathartic composed of senna sodium bicarbonate essence of wintergreen dandelion sugar and water 1 The remedy was initially sold under the name Pitcher s Castoria Over time the product formula has changed In 1871 The Centaur Company was formed by Charles Henry Fletcher to purchase the rights to and manufacture Pitcher s Castoria It was renamed Fletcher s Castoria Castoria was the subject of one of the most significant campaigns in early mass advertising Castoria ads from the 1870s through 1920s are still visible today or at least were between the 1970s and 2005 on the buildings of New York See 2 and 3 for photos At the opening of the Brooklyn Bridge in 1883 there were Castoria ads on virtually every blank wall in sight They are quite visible in images of the opening of the bridge 4 There were two Fletcher s Castoria B 17 Flying Fortress bombers during World War II both part of the 100th Bomber Group The first was lost but the crew survived The second survived the war Its pilot was William H Fletcher not a descendant of Charles Henry Fletcher hence its name The Centaur Company was acquired by Sterling Drug during the 1920s 5 In 1984 Sterling Drug sold Fletcher s Castoria to The Mentholatum Company In 1988 Rohto Pharmaceutical Co a Japanese company purchased Mentholatum which continues to operate as a Rohto subsidiary Pharmacology editActive laxative ingredient senna 33 3 mg ml Other ingredients citric acid flavor glycerin methylparaben propylparaben purified water sodium benzoate sucrose Non alcoholic Non prescription Acts within 6 12 hours There are no known drug interactions although as a stimulant laxative it may affect how long a medicine remains in the digestive tract It is best not to take senna within 1 to 2 hours of taking other medicines Availability editOnce known as Fletcher s Castoria the product has since been renamed Fletcher s Laxative for Kids Although marketed as a children s laxative in the US it is effective for adults Once a staple of drug stores Castoria is becoming difficult to find References edit US patent 77758 Pitcher Samuel Improved Medicine issued 1868 05 12 Forgotten NY Ads Frank Jump s The Miami Herald Nov 11 1984 1 4 interest acquired Feb 9 1923 New York Times Feb 9 1923 Page 24 col 1 It later acquired the remaining interest Fletcher s Laxative product page Mentholatum Co Retrieved from https en wikipedia org w index php title Fletcher 27s Laxative amp oldid 1159494666, wikipedia, wiki, book, books, library,
