In 1928 Smith & Nephew of the UK acquired the licence to market and produce the Elastoplast range of bandages.
Beiersdorf bought brand rights for the Commonwealth from Smith & Nephew in 1992. It has become a generic trademark for "sticking plaster" in some Commonwealth countries including the United Kingdom and Australia.[2]
In some countries in Europe Hansaplast, a brand name started by Beiersdorf in 1922, is used instead.[3] A third trademark, named Curitas, is used in parts of Latin America.
Nick Kochan wrote about Elastoplast in his book The World's Greatest Brands (1996); noting that "the early success of the brand was due to its high-stretch fabric material coupled with an effective adhesive"; and that it has as strong position in worldwide markets, particularly in the UK.[4]
In the 1970s Elastoplast marketed its Airstrip product as "the fresh air plaster". The plasters were sold in small flat tin.[5]
On 4 July 2005 Elastoplast launched a £1.1 million advertising campaign which introduced brand heroes called "the Plastermen", which had helped advertise the newly launched SilverHealing plasters.[6]
elastoplast, brand, adhesive, bandages, also, called, sticking, plasters, medical, dressing, made, beiersdorf, logobackground, editin, 1928, smith, nephew, acquired, licence, market, produce, range, bandages, beiersdorf, bought, brand, rights, commonwealth, fr. Elastoplast is a brand of adhesive bandages also called sticking plasters and medical dressing made by Beiersdorf 1 Elastoplast logoBackground editIn 1928 Smith amp Nephew of the UK acquired the licence to market and produce the Elastoplast range of bandages Beiersdorf bought brand rights for the Commonwealth from Smith amp Nephew in 1992 It has become a generic trademark for sticking plaster in some Commonwealth countries including the United Kingdom and Australia 2 In some countries in Europe Hansaplast a brand name started by Beiersdorf in 1922 is used instead 3 A third trademark named Curitas is used in parts of Latin America Nick Kochan wrote about Elastoplast in his book The World s Greatest Brands 1996 noting that the early success of the brand was due to its high stretch fabric material coupled with an effective adhesive and that it has as strong position in worldwide markets particularly in the UK 4 In the 1970s Elastoplast marketed its Airstrip product as the fresh air plaster The plasters were sold in small flat tin 5 On 4 July 2005 Elastoplast launched a 1 1 million advertising campaign which introduced brand heroes called the Plastermen which had helped advertise the newly launched SilverHealing plasters 6 See also editBand Aid Henry P Kendall NexcareReferences edit Hansaplast Elastoplast CURITAS Your Trusted Woundcare Brands www hansaplast com Retrieved 22 January 2019 Medical Definition of ELASTOPLAST www merriam webster com Retrieved 22 January 2019 Hansaplast The Healing Expert int hansaplast com Retrieved 22 January 2019 Kochan Nick 1996 11 11 The World s Greatest Brands Springer p 55 ISBN 9781349141142 Elastoplast Airstrip Advert 1973 YouTube New Campaigns Elastoplast SilverHealing 30 June 2005 nbsp This product or company article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Elastoplast amp oldid 1199703854, wikipedia, wiki, book, books, library,
