This article is about instant noodles. For packed meal, see Dosirak.
Dosirac (Korean: 도시락, Russian: Доширак) is a brand of cupramyeon produced by Paldo in South Korea since 1986. The brand is sold in 30 countries and annual sales exceed $1.5 billion.
Since being introduced to the market in the 1990s, Dosirac has become one of the most popular brands of instant noodles in Russia and Central Asian nations such as Kazakhstan and Uzbekistan, albeit slightly rebranded as Doshirac ("Доширак" in Cyrillic).[1] It was first introduced to Russians through sellers who visited Korea via the port of Busan.[2] To facilitate its growing popularity in the country, Paldo had opened a subsidiary in Russia in 2002.[3] It makes up over 60% of the instant noodle market in Russia and its immense popularity has led people in the country to refer to all instant noodles as Doshirac.[4] In June 2019, Paldo applied to register Doshirac as a trademark with Russia's patent office; after being rejected, the application sparked a court case that Paldo eventually won in 2021.[5]
As for 2010s, Доширак brand name is also used for the simplified (no-box) instant noodles, initially known as "Kvisti" - a smaller (70g e.g. 2,3 oz) brick of instant noodles the similar texture and the similar spices. The cup-less "Doshirac Kvisti" packet is only the third of the price of the "classic" box of Doshirac.
Rollton (another instant noodles brand in ex-USSR) answered to Dos(h)irac's success by making a similar-sized 90g "brick" of instant noodles that could match the dimensions of Doshirac's rectangular cups, so a Doshirak consumer could reuse the cup for cheap.
dosirac, this, article, about, instant, noodles, packed, meal, dosirak, korean, 도시락, russian, Доширак, brand, ramyeon, produced, paldo, south, korea, since, 1986, brand, sold, countries, annual, sales, exceed, billion, product, typeramyeonproduced, bypaldocoun. This article is about instant noodles For packed meal see Dosirak Dosirac Korean 도시락 Russian Doshirak is a brand of cup ramyeon produced by Paldo in South Korea since 1986 The brand is sold in 30 countries and annual sales exceed 1 5 billion DosiracProduct typeRamyeonProduced byPaldoCountrySouth KoreaIntroduced1986WebsiteOfficial website Russian The literal translation of 도시락 means lunchbox Since being introduced to the market in the 1990s Dosirac has become one of the most popular brands of instant noodles in Russia and Central Asian nations such as Kazakhstan and Uzbekistan albeit slightly rebranded as Doshirac Doshirak in Cyrillic 1 It was first introduced to Russians through sellers who visited Korea via the port of Busan 2 To facilitate its growing popularity in the country Paldo had opened a subsidiary in Russia in 2002 3 It makes up over 60 of the instant noodle market in Russia and its immense popularity has led people in the country to refer to all instant noodles as Doshirac 4 In June 2019 Paldo applied to register Doshirac as a trademark with Russia s patent office after being rejected the application sparked a court case that Paldo eventually won in 2021 5 As for 2010s Doshirak brand name is also used for the simplified no box instant noodles initially known as Kvisti a smaller 70g e g 2 3 oz brick of instant noodles the similar texture and the similar spices The cup less Doshirac Kvisti packet is only the third of the price of the classic box of Doshirac Contents 1 A rival s reaction 2 See also 3 References 4 External linksA rival s reaction editRollton another instant noodles brand in ex USSR answered to Dos h irac s success by making a similar sized 90g brick of instant noodles that could match the dimensions of Doshirac s rectangular cups so a Doshirak consumer could reuse the cup for cheap See also edit nbsp Food portal Dosirak as a Korean equivalent of a lunchbox List of noodles List of instant noodle brandsReferences edit Park Si soo 2013 06 04 Paldo expanding business in Russia US Korea Times Archived from the original on 2021 07 23 Retrieved 2021 07 23 Park Yong 2013 06 28 Korean cup noodle attacks the taste of the world The Dong a Ilbo Retrieved 2022 04 12 Choi Joon ho 2018 07 29 Korean ramyeon fires up foreign taste buds Korea JoongAng Daily Retrieved 2022 04 12 Jeong Seong jin 23 April 2015 팔도 도시락 컵라면 40억개 팔렸다 Chosun Biz Retrieved 2015 09 22 Chung Hee young Lee Eun joo 2021 04 19 Paldo s Doshirak gains well known trademark recognition in Russia Pulse Retrieved 2022 04 12 External links editOfficial website Russian 도시락 Paldo Korean Dosirac Paldo English Retrieved from https en wikipedia org w index php title Dosirac amp oldid 1221574330, wikipedia, wiki, book, books, library,
