Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[5] which the companies announced the year before.[6]
Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[7] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.
In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing.[8] In 2018, Vista Equity Partner explored a sale of Mediaocean.[9] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[10] In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[11] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[12]
In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[13] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[14][15][16]
Corporate affairsedit
Leadershipedit
Mediaocean is managed by CEO Bill Wise as of 2020. Other executives are:[17][18]
Nick Galassi, co-founder & CFO
John Nardone, President
Referencesedit
^"William Wise". Bloomberg Markets. Retrieved 24 October 2014.[dead link]
^Konrad, Alex (11 December 2013). "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup". Forbes. Retrieved 24 October 2014.
^"Offices". mediaocean.com. Mediaocean. Retrieved 24 October 2014.
^PR, Jump (14 June 2018). "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation". Broadcasting & Cable. Retrieved 2020-05-08.
^"Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
^Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
^Tan, Gillian (2015-06-29). "Mediaocean to Sell Stake to Vista Equity Partners". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
^"Mediaocean and 4C Partner to Improve Cross-channel Marketing". Retrieved 2017-10-20.
^Gottfried, Laura Cooper and Miriam (2018-10-24). "Vista Equity Partners Explores Sale of Mediaocean". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
^"Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access". www.mediapost.com. Retrieved 2020-05-08.
^"Mediaocean Acquires MBS to Expand European Operations". MarTech Series. 2020-01-29. Retrieved 2020-04-09.
^"Data science media startup 4C Insights is being acquired by Mediaocean". www.americaninno.com. Retrieved 2020-07-14.
^Bruell, Alexandra (13 July 2021). "Mediaocean to Buy Adtech Company Flashtalking for $500 Million". Wall Street Journal.
^"CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform". GlobeNewswire. GlobeNewswire. Retrieved 27 August 2023.
^Hercher, James. "Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age". AdExchanger. AdExchanger. Retrieved 27 August 2023.
^Shields, Ronan. "Mediaocean's M&A Merry-Go-Round Takes Another Twist". Adweek. Adweek. Retrieved 27 August 2023.
^Konrad, Alex. "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup". Forbes. Retrieved 2017-10-20.
mediaocean, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropriate, external, links, adding, encyclopedic, content, written, from, neutral, point, view, october, 2017, learn, w. This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view October 2017 Learn how and when to remove this template message Mediaocean is an advertising services and software company headquartered in New York City 3 MediaoceanCompany typePrivate companyIndustryAdvertising information technologyPredecessorsMediaBank Donovan Data SystemsFoundedMarch 2012HeadquartersNew York City United States of AmericaKey peopleBill Wise co founder amp CEO 1 Revenue 400 million 2 Number of employees1200 2021 Websitewww mediaocean comAs of 2020 the company employed 1200 people 4 Contents 1 History 2 Corporate affairs 2 1 Leadership 3 References 4 External linksHistory editMediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank 5 which the companies announced the year before 6 Vista Equity Partners acquired a majority stake in Mediaocean in 2015 7 In May of that same year Mediaocean acquired TView a television planning system from Stone House Systems Inc in Chicago and in May 2016 Mediaocean acquired ColSpace a provider of cloud based collaborative media planning software In September 2017 Mediaocean announced its partnership with 4C to improve cross channel marketing 8 In 2018 Vista Equity Partner explored a sale of Mediaocean 9 In 2019 Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit a TV programmatic company 10 In January 2020 Mediaocean acquired Paris based media management software provider MBS 11 Later that year Mediaocean announced the acquisition of Chicago based data science and media technology company 4C Insights 12 In July 2021 Mediaocean announced the acquisition of advertising server company Flashtalking 13 The following month Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners along with TA Associates 14 15 16 Corporate affairs editLeadership edit Mediaocean is managed by CEO Bill Wise as of 2020 Other executives are 17 18 Nick Galassi co founder amp CFO John Nardone PresidentReferences edit William Wise Bloomberg Markets Retrieved 24 October 2014 dead link Konrad Alex 11 December 2013 Hot Ad Tech Firm Mediaocean Sees IPO in 2014 Refreshes Its Product Lineup Forbes Retrieved 24 October 2014 Offices mediaocean com Mediaocean Retrieved 24 October 2014 PR Jump 14 June 2018 ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy Sell Automation Broadcasting amp Cable Retrieved 2020 05 08 Lefkofsky s ad tech firm closes merger with rival Chicago Tribune March 1 2012 Retrieved March 12 2012 Steel Emily September 26 2011 Rival ad tech firms to become one The Wall Street Journal Retrieved March 12 2012 Tan Gillian 2015 06 29 Mediaocean to Sell Stake to Vista Equity Partners Wall Street Journal ISSN 0099 9660 Retrieved 2020 06 02 Mediaocean and 4C Partner to Improve Cross channel Marketing Retrieved 2017 10 20 Gottfried Laura Cooper and Miriam 2018 10 24 Vista Equity Partners Explores Sale of Mediaocean Wall Street Journal ISSN 0099 9660 Retrieved 2020 06 02 Mediaocean Integrates SpotX Into TV Buying Platform Extends Cross Platform Access www mediapost com Retrieved 2020 05 08 Mediaocean Acquires MBS to Expand European Operations MarTech Series 2020 01 29 Retrieved 2020 04 09 Data science media startup 4C Insights is being acquired by Mediaocean www americaninno com Retrieved 2020 07 14 Bruell Alexandra 13 July 2021 Mediaocean to Buy Adtech Company Flashtalking for 500 Million Wall Street Journal CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform GlobeNewswire GlobeNewswire Retrieved 27 August 2023 Hercher James Mediaocean Switches Private Equity Owners As It Evolves For An Internet Delivered Age AdExchanger AdExchanger Retrieved 27 August 2023 Shields Ronan Mediaocean s M amp A Merry Go Round Takes Another Twist Adweek Adweek Retrieved 27 August 2023 Konrad Alex Hot Ad Tech Firm Mediaocean Sees IPO In 2014 Refreshes Its Product Lineup Forbes Retrieved 2017 10 20 Mediaocean LLC Retrieved 8 May 2020 External links editmediaocean com Retrieved from https en wikipedia org w index php title Mediaocean amp oldid 1217998870, wikipedia, wiki, book, books, library,
