United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005.[3] On 1 April 2008, Shaw Wallace was merged with USL and DSP officially became a USL brand.[4] In April 2008, the UB Group appointed London-based design firm Claessens International to create new packaging.[5][6]
DSP Blackedit
DSP Black, expanded to Director's Special Black, is an extension of the Director's Special brand into the deluxe whisky segment[7] of the Indian market. It was launched in 1988 by Shaw Wallace.[8]
Salesedit
The following table shows the annual sales of Director's Special and DSP Black:
^"Real whisky- distilled in India from syrup". The Scotsman. 23 June 2002. Retrieved 29 July 2013.
^ ab"DSP whisky aims for top slot". Business Line. 23 April 2002. Retrieved 29 July 2013.
^"Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors". Business Line. 31 May 2005. Retrieved 9 June 2013.
^. The Hindu. 30 November 2007. Archived from the original on 2 December 2007. Retrieved 9 June 2013.
^Udit Prasanna Mukherji (26 April 2008). "Mallya to keep brand Shaw Wallace alive". The Times of India. Archived from the original on 16 June 2013. Retrieved 9 June 2013.
^M Padmakshan (3 August 2002). "Liquor brands going for stylish, sleeker looks". The Economic Times. Retrieved 9 June 2013.
^"SWC to expand its portfolio, tap low-end market". The Indian Express. 16 November 1998. Retrieved 29 July 2013.
^. Unitedspirits.in. Archived from the original on 26 July 2013. Retrieved 29 July 2013.
^ abcdef"WORLD WHISKIES – Brand Champions 2012". Thespiritsbusiness.com. 18 July 2012. Retrieved 8 June 2013.
^"Indian Whisky Brand Champions 2013". Thespiritsbusiness.com. 8 July 2013. Retrieved 29 July 2013.
External linksedit
USL site DSP Black page
UB Group official site
April 15, 2024
director, special, whisky, director, special, commonly, referred, abbreviation, brand, indian, whisky, manufactured, united, spirits, molasses, based, shaw, wallace, legal, battle, courts, against, scotch, whisky, association, sell, product, whisky, director, . Director s Special commonly referred to by its abbreviation DSP is a brand of Indian whisky manufactured by United Spirits Ltd USL It is molasses based Shaw Wallace won a legal battle in US courts against the Scotch Whisky Association SWA to sell the product as whisky 1 Director s SpecialTypeIndian whiskyManufacturerUnited Spirits Ltd USL Country of origin IndiaAlcohol by volume 42 8 Related products100 PipersBagpiperBlack DogMcDowell s No 1DSP BlackRoyal ChallengeSignatureAntiquity Contents 1 History 2 DSP Black 3 Sales 4 See also 5 References 6 External linksHistory editDSP was originally manufactured by Shaw Wallace 2 United Spirits Ltd USL a subsidiary of the United Breweries Group UB Group acquired Shaw Wallace in July 2005 3 On 1 April 2008 Shaw Wallace was merged with USL and DSP officially became a USL brand 4 In April 2008 the UB Group appointed London based design firm Claessens International to create new packaging 5 6 DSP Black editDSP Black expanded to Director s Special Black is an extension of the Director s Special brand into the deluxe whisky segment 7 of the Indian market It was launched in 1988 by Shaw Wallace 8 Sales editThe following table shows the annual sales of Director s Special and DSP Black Year Sales in million cases DSP DSP Black2001 02 3 2 2006 9 3 8 0 92007 9 3 7 1 32008 9 4 1 82009 9 4 4 22010 9 4 5 2 92011 9 4 5 2 92012 10 4 3 2 9See also editList of Indian beveragesReferences edit Real whisky distilled in India from syrup The Scotsman 23 June 2002 Retrieved 29 July 2013 a b DSP whisky aims for top slot Business Line 23 April 2002 Retrieved 29 July 2013 Radico Mason BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors Business Line 31 May 2005 Retrieved 9 June 2013 Shaw Wallace board okays merger with USL The Hindu 30 November 2007 Archived from the original on 2 December 2007 Retrieved 9 June 2013 Udit Prasanna Mukherji 26 April 2008 Mallya to keep brand Shaw Wallace alive The Times of India Archived from the original on 16 June 2013 Retrieved 9 June 2013 M Padmakshan 3 August 2002 Liquor brands going for stylish sleeker looks The Economic Times Retrieved 9 June 2013 SWC to expand its portfolio tap low end market The Indian Express 16 November 1998 Retrieved 29 July 2013 DSP Black Unitedspirits in Archived from the original on 26 July 2013 Retrieved 29 July 2013 a b c d e f WORLD WHISKIES Brand Champions 2012 Thespiritsbusiness com 18 July 2012 Retrieved 8 June 2013 Indian Whisky Brand Champions 2013 Thespiritsbusiness com 8 July 2013 Retrieved 29 July 2013 External links editUSL official site USL site DSP Black page UB Group official site Retrieved from https en wikipedia org w index php title Director 27s Special whisky amp oldid 1214516048, wikipedia, wiki, book, books, library,
