The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. As of 2023, it has six U.S. regional chapters and one Canadian chapter. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics (last updated December 2022),[1] a code that sets the standards of professional and ethical conduct for all IA members and the research and data analytics industry and profession.
Insights Association
Abbreviation
IA
Formation
2017
Merger of
CASRO, Marketing Research Association
Headquarters
Washington, D.C.
Website
www.insightsassociation.org
Through its subsidiary CIRQ (Certification Institute for Research Quality) that was established in 2009,[2] IA provides assessment and certification services to market research firms seeking certification to ISO quality standards, specifically 20252:2019 (market research standard) and ISO/IEC 27001:2022 and ISO/IEC 27701:2019 (information security standard).
IA has a full-time Washington, DC-based lobbyist who monitors legislative and regulatory activity on the Federal and state level that may potentially impact insights business practices.[3]
^"Code of Standards". Insights Association. Retrieved September 5, 2023.
^"CIRQ Certification Institute for Research Quality". Retrieved September 7, 2023.
^"Advocacy Successes". Insights Association Government Affairs. Retrieved September 13, 2023.
March 14, 2024
insights, association, this, article, relies, excessively, references, primary, sources, please, improve, this, article, adding, secondary, tertiary, sources, find, sources, news, newspapers, books, scholar, jstor, september, 2009, learn, when, remove, this, t. This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Insights Association news newspapers books scholar JSTOR September 2009 Learn how and when to remove this template message The Insights Association formed by the merger of the Council of American Survey Research Organizations CASRO and the Marketing Research Association MRA in January 2017 with more than 325 member companies and their 32 000 employees all of whom are afforded membership benefits represent nearly 8 billion in global annual revenue about 85 of the U S research industry and 30 of the global research industry As of 2023 it has six U S regional chapters and one Canadian chapter IA s members annually reaffirm their adherence to the IA Code of Standards and Ethics last updated December 2022 1 a code that sets the standards of professional and ethical conduct for all IA members and the research and data analytics industry and profession Insights AssociationAbbreviationIAFormation2017Merger ofCASRO Marketing Research AssociationHeadquartersWashington D C Websitewww wbr insightsassociation wbr orgThrough its subsidiary CIRQ Certification Institute for Research Quality that was established in 2009 2 IA provides assessment and certification services to market research firms seeking certification to ISO quality standards specifically 20252 2019 market research standard and ISO IEC 27001 2022 and ISO IEC 27701 2019 information security standard IA has a full time Washington DC based lobbyist who monitors legislative and regulatory activity on the Federal and state level that may potentially impact insights business practices 3 See also editAmerican Association for Public Opinion Research AAPOR ESOMAR European Society for Opinion and Marketing Research World Association for Public Opinion Research WAPOR European Survey Research Association ESRA References edit Code of Standards Insights Association Retrieved September 5 2023 CIRQ Certification Institute for Research Quality Retrieved September 7 2023 Advocacy Successes Insights Association Government Affairs Retrieved September 13 2023 Retrieved from https en wikipedia org w index php title Insights Association amp oldid 1175210447, wikipedia, wiki, book, books, library,
