The company was founded by Jackie Prabhu, a Singaporean car enthusiast. Clutched first started out as a YouTube Channel, named “Clutched with Jackie”, focused on offering car reviews.[1]
Prabhu started the channel to provide unbiased information to other Singaporeans in order for them to make well-informed car purchases, after seeing friends and peers struggle with the same issue.
Clutched
Since, “Clutched with Jackie” YouTube channel has since evolved into a company that provides customized content generation for clients.[2] In addition to the initial standalone car video reviews, the company engages in news and event coverage, press conferences, product and car launches from dealerships and media companies.
The last video on the “Clutched with Jackie” YouTube channel was released on January, 20th, 2017 and the corresponding website is offline. The Youtube channel appears dormant.
Contentedit
Jackie Prabhu reviews Honda Vezel
Clutched publishes daily content in the form of articles, videos, and features. Since the launch of its website in January 2016, Clutched has published nostalgic content, car reviews, guides, car hacks, think-pieces, news, and humorous entertainment articles. Popular formats utilized in their articles include lists, videos, memes and gifs. Usage of local slang and laymen terms are common in the company’s published pieces such as “buy, don’t buy or I don’t know”.[3] Its YouTube channel of the same name, is currently in its fourth season.
Car Reviews - Cars are selected to be reviewed based on audience and dealership requests, submitted through their official Facebook page and Forum.
Product Reviews - Automobile-related products are reviewed and demonstrated.
Merchant Reviews - Features on automobile offerings such as special interviews with like-minded enthusiasts, automotive connoisseurs, and features on car clubs and local businesses.
Variety - Article and video releases tongue-in-cheek views on anything surrounding the automobile landscape in Singapore, from social experiments to advice on road etiquette and current affairs.
Event Coverages - the company covers local and overseas motor shows, car meets, press conferences and product launches.
Rebrandingedit
In October 2015, Clutched rebranded and added new categories such as product and event reviews into their video offerings. They also added articles providing updated automotive news, directory listings, and a participatory forum. The Clutched audiences has since expanded to include a wider range of viewership which includes both car enthusiasts and the general public[citation needed].
Awardsedit
Marketing Magazine 2016 Loyalty & Engagement Awards: Top 5 in “Best Engagement Strategy for a Male Audience” [4]
Referencesedit
^ abClutched (Producer), & Prabhu, J. (2014). What is CLUTCHED about? Singapore: Youtube.
clutched, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citat. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Clutched news newspapers books scholar JSTOR October 2017 Learn how and when to remove this template message This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view October 2017 Learn how and when to remove this template message Learn how and when to remove this template message Clutched is a digital media company specializing in the automotive industry founded and based in Singapore 1 Contents 1 History 2 Content 3 Rebranding 4 Awards 5 ReferencesHistory editThe company was founded by Jackie Prabhu a Singaporean car enthusiast Clutched first started out as a YouTube Channel named Clutched with Jackie focused on offering car reviews 1 Prabhu started the channel to provide unbiased information to other Singaporeans in order for them to make well informed car purchases after seeing friends and peers struggle with the same issue nbsp ClutchedSince Clutched with Jackie YouTube channel has since evolved into a company that provides customized content generation for clients 2 In addition to the initial standalone car video reviews the company engages in news and event coverage press conferences product and car launches from dealerships and media companies The last video on the Clutched with Jackie YouTube channel was released on January 20th 2017 and the corresponding website is offline The Youtube channel appears dormant Content edit nbsp Jackie Prabhu reviews Honda VezelClutched publishes daily content in the form of articles videos and features Since the launch of its website in January 2016 Clutched has published nostalgic content car reviews guides car hacks think pieces news and humorous entertainment articles Popular formats utilized in their articles include lists videos memes and gifs Usage of local slang and laymen terms are common in the company s published pieces such as buy don t buy or I don t know 3 Its YouTube channel of the same name is currently in its fourth season Car Reviews Cars are selected to be reviewed based on audience and dealership requests submitted through their official Facebook page and Forum Product Reviews Automobile related products are reviewed and demonstrated Merchant Reviews Features on automobile offerings such as special interviews with like minded enthusiasts automotive connoisseurs and features on car clubs and local businesses Variety Article and video releases tongue in cheek views on anything surrounding the automobile landscape in Singapore from social experiments to advice on road etiquette and current affairs Event Coverages the company covers local and overseas motor shows car meets press conferences and product launches Rebranding editIn October 2015 Clutched rebranded and added new categories such as product and event reviews into their video offerings They also added articles providing updated automotive news directory listings and a participatory forum The Clutched audiences has since expanded to include a wider range of viewership which includes both car enthusiasts and the general public citation needed Awards editMarketing Magazine 2016 Loyalty amp Engagement Awards Top 5 in Best Engagement Strategy for a Male Audience 4 References edit a b Clutched Producer amp Prabhu J 2014 What is CLUTCHED about Singapore Youtube Clutched PTE LTD 2016 January 12 Clutched Retrieved June 29 2016 from Clutched http www clutched com sg Archived 2016 06 19 at the Wayback Machine Tomboy tarts Composer 2016 Ep 60 Hot Gear With Kevin Ou And Jackie Prabhu K Ou Performer amp T Tirade On Hot Gear Singapore Marketing Magazine 23 June 2016 Finalists Loyalty amp Engagement Awards 2016 Lighthouse Independent Media Retrieved June 2016 29 from Loyalty and Engagement Awards 2016 http www marketing interactive com le awards sg finalists Retrieved from https en wikipedia org w index php title Clutched amp oldid 1217372283, wikipedia, wiki, book, books, library,
