Cliff's Variety Store and Hardware is a hardware, home goods, variety, and fabric store located in the Castro neighborhood of San Francisco, California since 1936. It has been in business for over 75 years and predates the neighborhood, becoming the first widely recognized gay mecca starting in the 1960s.[1][2] It is one of the oldest family-run stores in the city.[3]
Cliff's is located at 479 Castro St (center). The awning on the left at 471 Castro St is Cliff's "Annex".
It was previously referred to as "Cliff's Hardware Store".[4]
Historyedit
Hilario DeBaca, a former merchant and schoolteacher, wanted something to do during his retirement years, so opened the first Cliff's variety store—named after his youngest son Clifford—at 575 Castro a block south of its present-day location.[5][6] It was "mostly a one-man operation."[5] DeBaca's eldest son Ernie, was also a budding entrepreneur who started several businesses, and stores before traveling with his family and eventually moving back to San Francisco in the mid-1930s and re-opening his repair shop.[5]
In 1942, Hilario moved the store 1/2 block, and closer to the main intersection of the neighborhood where Castro and 18th streets intersect. It was twice the size of his first store but still considered small.[7] It was called Cliff's Trading Post.[6] A few years later in 1946, Ernie had an accident which kept him off his feet for months; he closed his separate repair shop and set up a workbench in the back of Cliff's where he could repair small appliances. Also in 1946, Cliff's began hosting a children's Halloween festival that featured a costume contest and ice cream-eating contest. Between the two men they had during the time of the second store introduced mechanical displays that would save on the limited counter space while utilizing the unused ceiling for storage racks.[7]
In the late 1950s, the second store was forced to close as the Hibernia Bank (now a Bank of America branch) was introducing drive-through banking.[7] The third Cliff's opened up on the other side of 18th street at 495 Castro.[5] By this time Hilario had died and Ernie's daughter, Lorraine Asten, had born a son and named him Ernie.[7]
The neighborhood was quickly changing demographics and real estate values were rapidly rising. Since the advent of automobile and driving culture and post-WWII growth of suburbs, the declining Irish Catholic and Scandinavian populations were giving way to the much more liberal young people who were overflowing from the "Summer of Love" Haight-Ashbury neighborhood just over the hill. In the 1960s and 1970s, the Castro became a "center for gay liberation."[8] Cliff's landlord explained that the rent would be tripling for the store at the end of 1971.[9] At the same time, Bon Ami , a variety store a few doors away, was going bankrupt and Ernie DeBaca was able to buy the building outright.[6][9]
The original Castro Theatre was located at the present location of Cliff's at 479 Castro Street. The floor was sloped for the theater and had to be excavated for 2-3 years creating a storage basement for the incoming store
The Castro Theatre originally opened at 479 Castro Street in 1910.[10][11] The building was later remodeled into a retail store in the mid-1920s after the larger Castro Theater was built up the street. At the root of what was to become the best known gay mecca was the politicizing efforts of Harvey Milk, the first openly gay city supervisor in San Francisco, who started the Castro Street Fair and was later assassinated in SF City Hall in 1978.[8] Milk had also started the Castro Village Association to provide an alternative to the "stodgy" Eureka Valley Merchants Association that was not as accepting of the new gay businesses.[6] Milk together with Martha Asten put out information about the new emerging businesses of the Castro.[6] The Castro had become very gay-friendly as gay bars replaced straight ones and Cliff's became the first Castro business to hire openly gay workers.[11] Also in the 1970s, a basement had been excavated for storage.[3]
Ernie of Cliff's Variety created children's Halloween costume contest in the Castro in 1948.[4][12] By 1979, the Children's Halloween ended as the neighborhood's population shifted from families with children to more single men.[7] But in the mid-90s, the Sisters of Perpetual Indulgence revived Children's Halloween with an annual party held at the Eureka Valley Recreation Center, including a costume contest and gifts from Cliff's.[12][13]
In the late 1980s, the Hallmark cards business next door was closing up and the space at 471 Castro became available.[3] Sometimes called Cliff's Annex, the new space would house "fabric, linens, bedding, and bath accessories."[3]
Referencesedit
^"Castro Street change follows AIDS crisis," The Evening News, September 15, 1985.
^"SPOTLIGHT: SAN FRANCISCO;AIDS threat changes tempo of `The Castro'," USA TODAY, August 18, 1988. Page 7A.
^ abcd. Cliff's Variety. Archived from the original on December 1, 2006.
^ abCurtius, Mary (1998-10-31). "California Reigns Tonight as Party King". Los Angeles Times. from the original on 2020-09-05. Retrieved 2021-03-12.
^ abcd. Cliff's Variety. Archived from the original on December 1, 2006.
^ abcdeAllen, Jason. (PDF). GLBT Historical Society. Archived from the original (PDF) on 3 December 2013. Retrieved 11 November 2013.
^ abcde. Cliff's Variety. Archived from the original on December 1, 2006.
^ abBrown, Patricia Leigh (2007-10-30). "Gay Enclaves Face Prospect of Being Passé (Published 2007)". The New York Times. ISSN 0362-4331. Retrieved 2021-03-11.
^ ab. Cliff's Variety. Archived from the original on December 1, 2006.
^Stack, Peter (22 May 2001). "Longtime owners to take over Castro Theatre". San Francisco Chronicle. Retrieved 2008-10-28.
^ ab. Cliff's Variety. Archived from the original on December 1, 2006.
^ abMay, Meredith (2006-11-03). "SAN FRANCISCO / Halloween started as a kids' costume contest. Then ... / FLEEING THE FUN: Many Castro residents who once relished Halloween now avoid it". SFGATE. Retrieved 2021-03-11.
cliff, variety, store, hardware, hardware, home, goods, variety, fabric, store, located, castro, neighborhood, francisco, california, since, 1936, been, business, over, years, predates, neighborhood, becoming, first, widely, recognized, mecca, starting, 1960s,. Cliff s Variety Store and Hardware is a hardware home goods variety and fabric store located in the Castro neighborhood of San Francisco California since 1936 It has been in business for over 75 years and predates the neighborhood becoming the first widely recognized gay mecca starting in the 1960s 1 2 It is one of the oldest family run stores in the city 3 Cliff s Variety StoreCompany typeRetail variety and hardware storeIndustryRetailVariety storeHardware storeFoundedSan Francisco California U S 1936 1936 FounderHilario DeBacaHeadquartersSan Francisco California U S Number of locations1Area servedSan Francisco CaliforniaNumber of employees35Websitecliffsvariety wbr comCliff s is located at 479 Castro St center The awning on the left at 471 Castro St is Cliff s Annex It was previously referred to as Cliff s Hardware Store 4 History editHilario DeBaca a former merchant and schoolteacher wanted something to do during his retirement years so opened the first Cliff s variety store named after his youngest son Clifford at 575 Castro a block south of its present day location 5 6 It was mostly a one man operation 5 DeBaca s eldest son Ernie was also a budding entrepreneur who started several businesses and stores before traveling with his family and eventually moving back to San Francisco in the mid 1930s and re opening his repair shop 5 In 1942 Hilario moved the store 1 2 block and closer to the main intersection of the neighborhood where Castro and 18th streets intersect It was twice the size of his first store but still considered small 7 It was called Cliff s Trading Post 6 A few years later in 1946 Ernie had an accident which kept him off his feet for months he closed his separate repair shop and set up a workbench in the back of Cliff s where he could repair small appliances Also in 1946 Cliff s began hosting a children s Halloween festival that featured a costume contest and ice cream eating contest Between the two men they had during the time of the second store introduced mechanical displays that would save on the limited counter space while utilizing the unused ceiling for storage racks 7 In the late 1950s the second store was forced to close as the Hibernia Bank now a Bank of America branch was introducing drive through banking 7 The third Cliff s opened up on the other side of 18th street at 495 Castro 5 By this time Hilario had died and Ernie s daughter Lorraine Asten had born a son and named him Ernie 7 The neighborhood was quickly changing demographics and real estate values were rapidly rising Since the advent of automobile and driving culture and post WWII growth of suburbs the declining Irish Catholic and Scandinavian populations were giving way to the much more liberal young people who were overflowing from the Summer of Love Haight Ashbury neighborhood just over the hill In the 1960s and 1970s the Castro became a center for gay liberation 8 Cliff s landlord explained that the rent would be tripling for the store at the end of 1971 9 At the same time Bon Ami a variety store a few doors away was going bankrupt and Ernie DeBaca was able to buy the building outright 6 9 nbsp The original Castro Theatre was located at the present location of Cliff s at 479 Castro Street The floor was sloped for the theater and had to be excavated for 2 3 years creating a storage basement for the incoming storeThe Castro Theatre originally opened at 479 Castro Street in 1910 10 11 The building was later remodeled into a retail store in the mid 1920s after the larger Castro Theater was built up the street At the root of what was to become the best known gay mecca was the politicizing efforts of Harvey Milk the first openly gay city supervisor in San Francisco who started the Castro Street Fair and was later assassinated in SF City Hall in 1978 8 Milk had also started the Castro Village Association to provide an alternative to the stodgy Eureka Valley Merchants Association that was not as accepting of the new gay businesses 6 Milk together with Martha Asten put out information about the new emerging businesses of the Castro 6 The Castro had become very gay friendly as gay bars replaced straight ones and Cliff s became the first Castro business to hire openly gay workers 11 Also in the 1970s a basement had been excavated for storage 3 Ernie of Cliff s Variety created children s Halloween costume contest in the Castro in 1948 4 12 By 1979 the Children s Halloween ended as the neighborhood s population shifted from families with children to more single men 7 But in the mid 90s the Sisters of Perpetual Indulgence revived Children s Halloween with an annual party held at the Eureka Valley Recreation Center including a costume contest and gifts from Cliff s 12 13 In the late 1980s the Hallmark cards business next door was closing up and the space at 471 Castro became available 3 Sometimes called Cliff s Annex the new space would house fabric linens bedding and bath accessories 3 References edit Castro Street change follows AIDS crisis The Evening News September 15 1985 SPOTLIGHT SAN FRANCISCO AIDS threat changes tempo of The Castro USA TODAY August 18 1988 Page 7A a b c d The Annex 471 Castro Street A History of Cliff s Variety Cliff s Variety Archived from the original on December 1 2006 a b Curtius Mary 1998 10 31 California Reigns Tonight as Party King Los Angeles Times Archived from the original on 2020 09 05 Retrieved 2021 03 12 a b c d The First Store 545 Castro Street A History of Cliff s Variety Cliff s Variety Archived from the original on December 1 2006 a b c d e Allen Jason VOICES of the Oral History Projectof GLHSNC Martha J Asten PDF GLBT Historical Society Archived from the original PDF on 3 December 2013 Retrieved 11 November 2013 a b c d e The Second Store 515 Castro Street A History of Cliff s Variety Cliff s Variety Archived from the original on December 1 2006 a b Brown Patricia Leigh 2007 10 30 Gay Enclaves Face Prospect of Being Passe Published 2007 The New York Times ISSN 0362 4331 Retrieved 2021 03 11 a b The Third Store 495 Castro Street A History of Cliff s Variety Cliff s Variety Archived from the original on December 1 2006 Stack Peter 22 May 2001 Longtime owners to take over Castro Theatre San Francisco Chronicle Retrieved 2008 10 28 a b The Fourth Store 479 Castro Street A History of Cliff s Variety Cliff s Variety Archived from the original on December 1 2006 a b May Meredith 2006 11 03 SAN FRANCISCO Halloween started as a kids costume contest Then FLEEING THE FUN Many Castro residents who once relished Halloween now avoid it SFGATE Retrieved 2021 03 11 All s Quiet for Castro Halloween Retrieved from https en wikipedia org w index php title Cliff 27s Variety Store amp oldid 1092198098, wikipedia, wiki, book, books, library,
