China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them is a 2014 nonfiction book by Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng[1]) and Michael A. Zakkour, published by John Wiley and Sons. The book discusses how U.S. businesses may market products to customers in mainland China.[2]
China's Super Consumers
First edition
Author
Savio S. Chan, Michael Zakkour
Original title
China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them
Chan is the president and CEO of the consulting company US China Partners Inc.,[3] and Zakkour is a principal at Tompkins International,[4] serving in its China/APAC sector.[3]
Critical receptionedit
This section needs expansion. You can help by adding to it. (May 2015)
Jack Maher, a Princeton in Asia fellow, wrote in the Asian Review of Books that China's Super Consumers did not factor into account the anti-corruption drives of Xi Jinping and the increase of Chinese domestic brands, and both aspects would require Western companies to take additional cautions.[2]
Referencesedit
^"陳少宏 18日談中國超級消費者 2015-05-26 at the Wayback Machine" (). World Journal. February 15, 2015. Retrieved on May 26, 2015.
^ abMaher, Jack. "The Bling Dynasty by Erwan Rambourg and China’s Super Consumers by Savio Chan and Michael Zakkour." Asian Review of Books. December 2, 2014. Retrieved on May 26, 2015.
^ abPofeldt, Elaine. "How China's Super Consumers Can Help Your Business GrowHow China's Super Consumers Can Help Your Business Grow" (). Forbes. February 28, 2015. Retrieved on May 26, 2015.
^Leung, Lily. "Q&A: How U.S. businesses are capitalizing on China's 'super consumer'" (). Orange County Register. October 24, 2014. Retrieved on May 26, 2015.
Further readingedit
Fish, Eric. "Interview: How China's 'Super Consumers' Are Changing the World." Asia Society. February 11, 2015.
"Co-Authors Discuss 'China's Super Consumers'." Asia Society. February 18, 2015. - Video
Nawotka, Edward. "In Search of the Chinese Super Consumer." Publishing Perspectives. February 24, 2015.
china, super, consumers, what, billion, customers, want, sell, them, 2014, nonfiction, book, savio, chan, 陳少宏, pinyin, chén, shàohóng, michael, zakkour, published, john, wiley, sons, book, discusses, businesses, market, products, customers, mainland, china, fi. China s Super Consumers What 1 Billion Customers Want and How to Sell It to Them is a 2014 nonfiction book by Savio S Chan 陳少宏 Pinyin Chen Shaohong 1 and Michael A Zakkour published by John Wiley and Sons The book discusses how U S businesses may market products to customers in mainland China 2 China s Super ConsumersFirst editionAuthorSavio S Chan Michael ZakkourOriginal titleChina s Super Consumers What 1 Billion Customers Want and How to Sell It to ThemLanguageEnglishPublisherWileyPublication dateSeptember 22 2014Media typePrint e bookPages240ISBN978 1118834749OCLC911205679 Contents 1 Authors 2 Critical reception 3 References 4 Further reading 5 External linksAuthors editChan is the president and CEO of the consulting company US China Partners Inc 3 and Zakkour is a principal at Tompkins International 4 serving in its China APAC sector 3 Critical reception editThis section needs expansion You can help by adding to it May 2015 Jack Maher a Princeton in Asia fellow wrote in the Asian Review of Books that China s Super Consumers did not factor into account the anti corruption drives of Xi Jinping and the increase of Chinese domestic brands and both aspects would require Western companies to take additional cautions 2 References edit 陳少宏 18日談中國超級消費者 Archived 2015 05 26 at the Wayback Machine Archive World Journal February 15 2015 Retrieved on May 26 2015 a b Maher Jack The Bling Dynasty by Erwan Rambourg and China s Super Consumers by Savio Chan and Michael Zakkour Asian Review of Books December 2 2014 Retrieved on May 26 2015 a b Pofeldt Elaine How China s Super Consumers Can Help Your Business GrowHow China s Super Consumers Can Help Your Business Grow Archive Forbes February 28 2015 Retrieved on May 26 2015 Leung Lily Q amp A How U S businesses are capitalizing on China s super consumer Archive Orange County Register October 24 2014 Retrieved on May 26 2015 Further reading editFish Eric Interview How China s Super Consumers Are Changing the World Asia Society February 11 2015 Co Authors Discuss China s Super Consumers Asia Society February 18 2015 Video Nawotka Edward In Search of the Chinese Super Consumer Publishing Perspectives February 24 2015 CHINA S SUPER CONSUMERS Sinovision October 6 2014 China s Super Consumers ChinaFile Asia SocietyExternal links editChina s Super Consumers official website China s Super Consumers John Wiley and Sons China s Super Consumers Tompkins International Retrieved from https en wikipedia org w index php title China 27s Super Consumers amp oldid 1196342060, wikipedia, wiki, book, books, library,
