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Chiffon margarine

Chiffon margarine was first manufactured in 1954 by Anderson, Clayton and Company, a cotton products firm of Houston, Texas.[1][2] Chiffon was one of the first soft, tub-style margarine products.[2] It was originally available in "regular", "sweet", and "unsalted" forms.[3]

Background and history edit

Anderson, Clayton and Company was founded in early 1905 by brothers-in-law Monroe Dunaway Anderson and William L. Clayton. Originally based in Oklahoma City, the firm moved its headquarters to Houston, Texas, in 1916. There, it grew to be the world's largest cotton-trading enterprise.[4] In 1952, the company had created a food division to research and find uses for hydrogenated cottonseed oil. The development of Chiffon margarine was one result.

The Chiffon name and product line has changed hands several times since; the first being in 1985, when Chiffon was sold to Kraft Foods. The Kraft U.S. and Canada tablespreads division subsequently became part of Nabisco in 1995;[5] who then sold the brand to ConAgra Foods in 1998.[6] Con-Agra discontinued domestic U.S. and Canadian distribution of Chiffon margarine in 2002. Chiffon margarine can still be purchased in the Caribbean region, however, where it is marketed by Seprod Ltd.[7] Rights to Chiffon trademark are now held by Seprod.

Marketing edit

The classic Chiffon ads from the D'Arcy Masius Benton & Bowles advertising agency[8] ran during the 1970s and into the 1980s, featuring character actress Dena Dietrich as the iconic character Mother Nature.[9] She likes Chiffon and identifies it as "my delicious butter!" The narrator (voiced by character actor Mason Adams) then tells her: "That's Chiffon margarine, not butter ... Chiffon's so delicious it fooled even you, Mother Nature." Vexed at the trickery, Mother Nature responds by uttering, in increasingly scornful tones, her signature line "It's not nice to fool Mother Nature", quickly followed by a flash of lightning, a peal of thunder, and occasionally an additional threat (such as silently commanding an elephant to charge the camera). The advertisements were typically closed by a jingle containing the lyrics, "If you think it's butter, but it's not: it's Chiffon."[2]

See also edit

References and notes edit

  1. ^ "174 Years of Historic Houston: Great Citizens - Will Clayton". houstonhistory.com. Retrieved 2024-02-06.
  2. ^ a b c SubtropicBob, Robert Deis aka (2015-06-28). ""It's not nice to fool Mother Nature!"". This Day in Quotes. Retrieved 2024-02-06.
  3. ^ "Advertisement"[permanent dead link]; September 6, 1967 Milwaukee Journal Newspaper ad; retrieved 12-15-2012
  4. ^ . Time Magazine. 17 August 1936. Archived from the original on 2012-10-26. Retrieved 2024-02-06.
  5. ^ "COMPANY NEWS; NABISCO BUYS MARGARINE UNIT OF KRAFT FOODS". The New York Times. Reuters. 11 October 1995. ISSN 0362-4331. Retrieved 15 December 2012.{{cite news}}: CS1 maint: others (link)
  6. ^ "COMPANY NEWS; CONAGRA BUYS SEVERAL MARGARINE BRANDS FROM NABISCO". The New York Times. Bloomberg News. 22 July 1998. ISSN 0362-4331. Retrieved 15 December 2012.{{cite news}}: CS1 maint: others (link)
  7. ^ Seprod Ltd. Brands February 28, 2012, at the Wayback Machine.
  8. ^ "Company: Anderson-Clayton/ / AdViews / Duke Digital Repository". Duke Digital Collections.
  9. ^ "Ad Mascots". Archived from the original on 2012-11-19. Retrieved 2012-11-19.

External links edit

  • Duke University archives; Chiffon ad
  • It's not nice to fool Mother Nature TV commercial

chiffon, margarine, first, manufactured, 1954, anderson, clayton, company, cotton, products, firm, houston, texas, chiffon, first, soft, style, margarine, products, originally, available, regular, sweet, unsalted, forms, contents, background, history, marketin. Chiffon margarine was first manufactured in 1954 by Anderson Clayton and Company a cotton products firm of Houston Texas 1 2 Chiffon was one of the first soft tub style margarine products 2 It was originally available in regular sweet and unsalted forms 3 Contents 1 Background and history 2 Marketing 3 See also 4 References and notes 5 External linksBackground and history editAnderson Clayton and Company was founded in early 1905 by brothers in law Monroe Dunaway Anderson and William L Clayton Originally based in Oklahoma City the firm moved its headquarters to Houston Texas in 1916 There it grew to be the world s largest cotton trading enterprise 4 In 1952 the company had created a food division to research and find uses for hydrogenated cottonseed oil The development of Chiffon margarine was one result The Chiffon name and product line has changed hands several times since the first being in 1985 when Chiffon was sold to Kraft Foods The Kraft U S and Canada tablespreads division subsequently became part of Nabisco in 1995 5 who then sold the brand to ConAgra Foods in 1998 6 Con Agra discontinued domestic U S and Canadian distribution of Chiffon margarine in 2002 Chiffon margarine can still be purchased in the Caribbean region however where it is marketed by Seprod Ltd 7 Rights to Chiffon trademark are now held by Seprod Marketing editThe classic Chiffon ads from the D Arcy Masius Benton amp Bowles advertising agency 8 ran during the 1970s and into the 1980s featuring character actress Dena Dietrich as the iconic character Mother Nature 9 She likes Chiffon and identifies it as my delicious butter The narrator voiced by character actor Mason Adams then tells her That s Chiffon margarine not butter Chiffon s so delicious it fooled even you Mother Nature Vexed at the trickery Mother Nature responds by uttering in increasingly scornful tones her signature line It s not nice to fool Mother Nature quickly followed by a flash of lightning a peal of thunder and occasionally an additional threat such as silently commanding an elephant to charge the camera The advertisements were typically closed by a jingle containing the lyrics If you think it s butter but it s not it s Chiffon 2 See also edit nbsp Food portalList of American advertising charactersReferences and notes edit 174 Years of Historic Houston Great Citizens Will Clayton houstonhistory com Retrieved 2024 02 06 a b c SubtropicBob Robert Deis aka 2015 06 28 It s not nice to fool Mother Nature This Day in Quotes Retrieved 2024 02 06 Advertisement permanent dead link September 6 1967 Milwaukee Journal Newspaper ad retrieved 12 15 2012 Business Cotton amp King TIME Time Magazine 17 August 1936 Archived from the original on 2012 10 26 Retrieved 2024 02 06 COMPANY NEWS NABISCO BUYS MARGARINE UNIT OF KRAFT FOODS The New York Times Reuters 11 October 1995 ISSN 0362 4331 Retrieved 15 December 2012 a href Template Cite news html title Template Cite news cite news a CS1 maint others link COMPANY NEWS CONAGRA BUYS SEVERAL MARGARINE BRANDS FROM NABISCO The New York Times Bloomberg News 22 July 1998 ISSN 0362 4331 Retrieved 15 December 2012 a href Template Cite news html title Template Cite news cite news a CS1 maint others link Seprod Ltd Brands Archived February 28 2012 at the Wayback Machine Company Anderson Clayton AdViews Duke Digital Repository Duke Digital Collections Ad Mascots Archived from the original on 2012 11 19 Retrieved 2012 11 19 External links editDuke University archives Chiffon ad It s not nice to fool Mother Nature TV commercial Retrieved from https en wikipedia org w index php title Chiffon margarine amp oldid 1207062291, wikipedia, wiki, book, books, library,

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