Cheias de Charme

Cheias de Charme (English: Sparkling Girls) is a Brazilian musical telenovela produced and broadcast by TV Globo. It premiered on 16 April 2012 and ran for 143 episodes,^[1] with the finale airing on 28 September 2012, replacing Aquele Beijo and preceding Guerra dos Sexos.

Cheias de Charme
Also known as	Sparkling Girls Encantadoras
Genre	Telenovela Musical Comedy drama
Created by	Filipe Miguez Izabel de Oliveira
Directed by	Denise Saraceni
Starring	Taís Araújo Leandra Leal Isabelle Drummond Cláudia Abreu Ricardo Tozzi Malu Galli Marcos Palmeira Jonatas Faro Humberto Carrão Bruno Mazzeo Tato Gabus Mendes Alexandra Richter Simone Gutierrez Rodrigo Pandolfo Giselle Batista
Opening theme	"Ex Mai Love" by Gaby Amarantos
Country of origin	Brazil
Original language	Portuguese
No. of episodes	143
Production
Editors	Ubiraci de Motta Carlos Roberto Mendes José Carlos Monteiro Rodrigo Clemente
Running time	45 minutes
Release
Original network	TV Globo
Picture format	HDTV 1080i
Original release	16 April (2012-04-16) – 28 September 2012 (2012-09-28)

It is created and written by Filipe Miguez, Izabel de Oliveira in collaboration with Daisy Chaves, Isabel Muniz, João Brandão, Lais Mendes Pimentel, Paula Amaral and Sérgio Marques. The telenovela is directed by Allan Fiterman, Maria de Médicis, Natália Grimberg and Denise Saraceni.^[2][3]

Features performances by Taís Araújo, Cláudia Abreu, Leandra Leal, Isabelle Drummond, Ricardo Tozzi, Malu Galli, Marcos Palmeira and Jonatas Faro.^[4]

Plot

The plot tells the story of three maids - Maria da Penha, Maria Aparecida (Cida) and Maria do Rosario who, by luck or talent, will change their lot. Penha is a 34-year-old woman, hardworking, who raised her siblings Alana and Elano, after their parents abandoned them. Penha is wife of Sandro, a trickster who does not want to work and is addicted to football. Penha and Sandro have a son, little Patrick. Penha works as a maid in the house of the singer Chayene, an eletroforró tecnobrega diva and bitter woman who has a bad phase, this she attributes to a nonexistent overweight. Chayene is an evil woman who mistreats all her employees. One day Chayene physically assaults Penha, after she accidentally burned her dress. Penha goes to the police station to report the employer.

Rosario is a cook, who dreams of being a singer and is passionate about singer Fabian. She finally gets to go to one of his shows, but gets into tremendous trouble. The singer's bodyguards catch her and take her to the police station. Rosario knows Inácio, a simple man, who looks exactly like Fabian, and therefore hates him. Inácio suffers from being confused with the singer by his crazy fans. Rosario falls for him. But Inácio just wants to have a family, and doesn't endorse Rosario's dream of being a singer.

Cida is a 19-year-old girl who lives with her godmother, Valda, in her employer's house, Sônia, a rich woman rich married to Ernani. She has two daughters: Ariela and Isadora. Cida's mother, Dolores, was Sônia's maid, before she died. Cida and her godmother work as domestic servants and are very mistreated by employers. Cida catches her boyfriend, Rodinei, with another woman in a nightclub and gets into trouble. She is also taken to the police station.

Penha, Cida and Rosario end up in jail for contempt. They meet in jail and sympathize with each other. The three maids make a pact: "Employee by day, lady by night." Rosario will work in Chayene's house instead of Penha. Penha in turn, will work for Lygia, a good hearted lawyer. Cida falls for Conrado Werneck, a rich man without character, who doesn't know she is an employee. Isadora arrives from travelling, and Conrado discovers the entire truth. Isadora is bad and envious and plans to separate Cida from Conrado and stay with him, which proves successful as Conrado and Isadora later get married. Despite his love for Cida, Conrado marries Isadora only to please his father, Otto. Cida suffers greatly at the hands of her employers, especially with Sônia and Isadora, who humiliate her constantly. Mother and daughter are the villains of her story. Ariela is the eldest daughter of Sônia and being overweight tries several crazy diets. Ariela is engaged to Humberto, and is somewhat snobbish and thus a comical villain.

One day, Rosario called Penha and Cida to Chayene's house, while her employer is outside. The three decide to have fun and with the help of Kleiton, create a song "Vida de Empreguete." There, the video clip is shot, with the girls using Chayene's clothes. The clip is a success and they decided to form a band, "Empreguetes." They write new songs like "Marias Brasileiras", "Forro das Curicas" among others. The Empreguetes start being more and more successful, which excites the entrepreneur Tom Bastos and Fabian, who wants, at all costs, to separate Rosario and Inácio. The success of Empreguetes also arouses the envy of Chayene, who with the help of her maid, Socorro, is obsessed with the singers and will make all the she can to harm the trio.

As the trio becomes more and more famous, Chayene becomes less famous and always lands into trouble but with the help of Laércio, her assistant, she always finds a way out. Her lack of success is due to the harm that she tries to inflict on them.

After Penha, Rosario and Cida become popular, surprising events begin to occur.

Valda reveals to Ernani Sarmento that Cida is his daughter after he becomes broke when his company collapses due to Conrado's malice. When Cida finds out about this, she is in pain at first but, later rejoices over it. She moves in with the broke Sarmento's while her apartment is being renovated. During one night, Cida encounters Conrado on her way to the kitchen and Conrad kisses her. Unfortunately, Isadora catches them and is dismayed. Conrado leaves the house immediately but before he does, he acknowledges that he is still in love with Cida. Isadora becomes furious and gets revenge by tearing all of Cida's clothes and steals her credit card and goes shopping with her mother. When Cida finds out that her card was stolen, she wants to put them behind bars but Ernani doesn't let her do so. She instead turns Isadora and Sônia into maids.

She brings in changes and this includes letting her godmother, Valda, be treated as a guest. Her move into the Sarmento house brings much dismay to Olano, who is in love with Cida and thinks that she moves there to be with Conrado.

Cast

 

Taís Araújo as Penha Fragoso.

 

Leandra Leal as Rosário Monteiro.

 

Cláudia Abreu as Chayene.

 

Juliana Alves as Dinha.

Actor	Character^[5]
Taís Araújo	Maria da Penha Fragoso Barbosa (Penha)^[6]
Leandra Leal	Maria do Rosário Monteiro da Silva Paixão (Rosário)^[6]^[7]
Isabelle Drummond	Maria Aparecida dos Santos Souza Fragoso (Cida)^[6]^[8]
Cláudia Abreu	Jociléia Imbuzeiro Migon (Chayene)^[9]
Ricardo Tozzi	Fabianilson Brunini (Fabian)/Inácio Paixão
Marcos Palmeira	Sandro Barbosa^[10]
Humberto Carrão	Elano Fragoso^[11]
Titina Medeiros	Maria do Perpétuo Socorro Cordeiro de Jesus (Socorro/Lady Praga)^[12]
Malu Galli	Lygia Mariz Ortega^[13]
Alexandra Richter	Sônia Muniz Lyra Sarmento^[14]
Tato Gabus Mendes	Ernani Sarmento^[15]
Giselle Batista	Isadora Muniz Lyra Sarmento
Jonatas Faro	Conrado Tilman Amaro Werneck^[16]
Aracy Balabanian	Máslova Tilman
Bruno Mazzeo	Antonio Bastos (Tom)^[17]
Maria Helena Chira	Dália^[18]
Chandelly Braz	Brunessa de Almeida dos Anjos
Jayme Matarazzo	Rodinei Maximiliano de Lima (Rodi)^[19]
Tainá Müller	Liara Mariz
Simone Gutierrez	Ariela Sarmento Jordão
Rodrigo Pandolfo	Humberto Jordão
Luiz Henrique Nogueira	Laércio Migon^[20]
Marília Martins	Simone Brunini
Dhu Moraes	Valdelice Araújo (Valda)^[21]
Daniel Dantas	Sidney Monteiro
Juliana Alves	Diana Moreira (Dinha)^[22]
Day Mesquita	Stela
Lady Francisco	Madame Kastrup^[23]
Miguel Roncato	Samuel Mariz Motta^[24]
Marcos Pasquim	Gilson Motta Filho
Fábio Lago	Rivonaldo José Cordeiro de Jesus
Leopoldo Pacheco	Otto Amaro Werneck
Christiana Kalache	Ivone dos Anjos
Mônica Torres	Branca Plastino
Sérgio Malheiros	Niltinho^[25]
Olívia Araújo	Jurema
Gustavo Gasparani	Gentil Soares
Lidi Lisboa	Maria das Graças (Gracinha)
Pablo Bellini	Alejandro Ortega^[26]
Edney Giovenazzi	Seu Messias
Sérgio Menezes	Kleiton Lopes
Ilva Niño	Maria Epifânia Cordeiro de Jesus
Aramis Trindade	Valmir
Cláudio Tovar	Seu Malaquias
Maria Pompeu	Voleide Lopes
Analu Prestes	Tia Romana Paixão
Alexandre David	Zaqueu
Breno Nina	Wanderley
Sylvia Nazareth	Alana Fragoso^[27]
Millene Ramalho	Ticiane
Nado Grimberg	Ruço
Rafaela Amado	Marisette
Nicolas Paixão	Patrick Fragoso Barbosa
Bia Passos	Manuela Mariz Ortega
Izak Dahora	Heraldo

Original Music

• Vida de Empreguete (Life of Empreguete) - Played by Empreguetes
• Marias Brasileiras (Brazilian Marias) - Played by Empreguetes
• Forro das Curicas - Played by Empreguetes
• Nosso Brilho (Our Glow) - Played by Empreguetes
• Voa, Voa Brabuleta (Fly, Fly Brutterfly) - Played by Chayene
• Vida de Patroete (Life Of Patroete) - Played by Chayene
• Se Você Me Der (If You Give Me) - Played by Fabian

Reception

Ratings

Timeslot	# Eps.	Premiere		Finale		Rank	Season	Average viewership
		Date	Viewers (in points)	Date	Viewers (in points)
Monday—Saturday 7:30 pm	143	16 April 2012	35^[28]	28 September 2012	33^[29]	#1	2012	30^[30]

References

1. Cheias de Charme - Ficha técnica
2. Cheias de Charme - Créditos
3. Leandra Leal, Taís Araújo e Isabelle Drummond em Cheias de Charme
5. Cheias de Charme - Conheça os personagens
6. Rede Globo. "Taís Araújo, Leandra Leal e Isabelle Drummond em Cheias de Charme". Rede Globo - novelas. Retrieved 22 February 2012.
7. Gshow (26 March 2012). "'Rosário está expandindo meus limites como artista', comemora Leandra Leal". Fique por dentro - Cheias de Charme. Retrieved 7 October 2014.
8. Gshow (23 March 2012). "Eterna Emília, do Sítio, Isabelle Drummond encara primeira protagonista". Fique por dentro - Cheias de Charme. Retrieved 7 October 2014.
9. VEJA. . Veja Online. Archived from the original on 29 April 2012. Retrieved 12 March 2012.
10. Quem (12 October 2011). "Marcos Palmeira: "Estou amando não ser o galã da novela"". Quem Online. Retrieved 22 February 2012.
11. Gshow (22 April 2012). "O genro que toda sogra quer, Humberto Carrão é só elogios para o seu personagem". Bastidores - Cheias de Charme. Retrieved 7 October 2014.
12. Gshow (23 March 2012). "Titina Medeiros vive Socorro: a pedra no sapato de patroas e empregadas". Fique por dentro - Cheias de Charme. Retrieved 7 October 2014.
13. Site Oficial. "Da cozinha aos tribunais: as mulheres de Cheias de Charme não perdem a fibra". Site Oficial. Retrieved 12 March 2012.
14. Rede Globo. "Cheias de Charme: Alexandra Richter muda visual para viver perua na trama". Rede Globo - novelas. Retrieved 12 March 2012.
15. Site Oficial. "Tato Gabus Mendes será o ambicioso Ernani Sarmento". Site Oficial.
16. Gshow (23 March 2012). "Mau-caráter na pele de galã, Jonatas Faro se diverte com seu primeiro vilão". Fique por dentro - Cheias de Charme. Retrieved 7 October 2014.
17. Rede Globo. "Cheias de Charme: Bruno Mazzeo será empresário de antagonista".
18. "'Cheias de charme': Maria Helena Chira interpreta a fã de Fabian que sequestra Inácio".
19. Gshow (23 March 2012). "Jayme Matarazzo mergulha no universo do grafite para viver o engajado Rodinei". Fique por dentro - Cheias de Charme. Retrieved 7 October 2014.
20. Site Oficial. "Cheias de Charme: Luiz Henrique Nogueira vive capacho de Chayene".
21. Soraia Trancoso. "Dhu Moraes e Isabelle Drummond estão juntas em "Cheias de Charme"". Correio de Uberlândia.
22. Ofuxico. "Juliana Alves fará uma cozinheira em Cheias de Charme". Ofuxico.
23. Lady Francisco comemora volta às novelas: "Parece que estou renascendo".
24. Contigo!. "Miguel Roncato estará no elenco de Cheias de Charme". Contigo!. Retrieved 23 March 2012.^{[permanent dead link]}
25. Ofuxico. "Tais Araujo e Sergio Malheiros interpretam mae e filho pela segunda vez".
26. Gshow (23 March 2012). "Bofe ideal ou encosto? Pablo Belini fala das trapalhadas do mulherengo Alejandro". Fique por dentro - Cheias de Charme. Retrieved 7 October 2014.
27. Gshow. "Sylvia Nazareth estreia na TV como a irmã braço direito de Penha". Retrieved 7 October 2014.
28. "'Cheias de charme' estreia com 35 pontos; 'Avenida Brasil' tem recorde". Patrícia Kogut (in Portuguese). Retrieved 27 June 2015.
29. "Último capítulo de "Cheias de charme" marca 33 pontos". Patrícia Kogut (in Portuguese). Retrieved 27 June 2016.
30. Xavier, Nilson (27 June 2016). ""Cheias de Charme": repercussão foi maior que a audiência". noticias.uol.com.br. Retrieved 27 June 2016.

External links

• Official website
• Empreguetes website
• Cheias de Charme at IMDb

Preceded by Aquele Beijo 17 October 2011 (2011-10-17)–13 April 2012 (2012-04-13)

TV Globo 7 p.m. timeslot telenovela 16 April 2012 (2012-04-16)–28 September 2012 (2012-09-28)

Succeeded by Guerra dos Sexos 1 October 2012 (2012-10-01)–26 April 2013 (2013-04-26)