The California Raisin Advisory Board (or CALRAB) was a California state marketing commission based in Fresno, California that was created in the mid-1900s to coordinate the regulation and promotion of the state's raisin crop.[1] The group became most noted from 1986 to 2002 for developing an international advertising campaign using The California Raisinsclaymation characters.[1] The California Raisin campaign was funded by an initial grant of US$3 million from the United States Department of Agriculture.[2] Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings.[2] CALRAB was closed on July 31, 2002, due to disagreements with raisin producers over the fairness of required payments to the organization.[3] In 1998, the California Raisin Marketing Board, funded by raisin growers, was established to replace CALRAB as the promotional organization for the raisin crop.[1]
Referencesedit
^ abcCline, Harry (April 9, 2008). "California raisins moving up consumption ladder once again". Western Farm Press. Retrieved 9 January 2014.
^ abWhite, Michael D. (2009). A Short Course in International Marketing Blunders. World Trade Press. p. 160. ISBN9781607800088.
^Perry, Charles (July 28, 1994). "Something We Ate: Used to Hear It Through the Grapevine". Los Angeles Times. Retrieved 9 January 2014.
External linksedit
California Raisin Marketing Board website 2021-06-10 at the Wayback Machine
This California-related article is a stub. You can help Wikipedia by expanding it.
california, raisin, advisory, board, calrab, california, state, marketing, commission, based, fresno, california, that, created, 1900s, coordinate, regulation, promotion, state, raisin, crop, group, became, most, noted, from, 1986, 2002, developing, internatio. The California Raisin Advisory Board or CALRAB was a California state marketing commission based in Fresno California that was created in the mid 1900s to coordinate the regulation and promotion of the state s raisin crop 1 The group became most noted from 1986 to 2002 for developing an international advertising campaign using The California Raisins claymation characters 1 The California Raisin campaign was funded by an initial grant of US 3 million from the United States Department of Agriculture 2 Although popular with the public the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings 2 CALRAB was closed on July 31 2002 due to disagreements with raisin producers over the fairness of required payments to the organization 3 In 1998 the California Raisin Marketing Board funded by raisin growers was established to replace CALRAB as the promotional organization for the raisin crop 1 References edit a b c Cline Harry April 9 2008 California raisins moving up consumption ladder once again Western Farm Press Retrieved 9 January 2014 a b White Michael D 2009 A Short Course in International Marketing Blunders World Trade Press p 160 ISBN 9781607800088 Perry Charles July 28 1994 Something We Ate Used to Hear It Through the Grapevine Los Angeles Times Retrieved 9 January 2014 External links editCalifornia Raisin Marketing Board website Archived 2021 06 10 at the Wayback Machine nbsp This California related article is a stub You can help Wikipedia by expanding it vte nbsp This article about an organization in the United States is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title California Raisin Advisory Board amp oldid 1193127837, wikipedia, wiki, book, books, library,
