"Innertube" redirects here. For the tire component, see Tire.
CBS Innertube was a broadband video channel launched by CBS in May 2006. The channel offered original web-only shows, as well as rebroadcasts of CBS's regular shows. The service was only available in the United States. It was rebranded as CBS.com a year later. In 2008, under the CBS.com name, CBS began adding classic television series such as Hawaii Five-O, The Ed Sullivan Show and The Twilight Zone to its selection (also including shows such as Melrose Place, MacGyver and Star Trek: The Original Series, which never aired on CBS but are owned by CBS Television Distribution).
Advertising on Innertube was different and independent from CBS. Sponsors who had network coverage had to purchase Innertube advertising separately.[1] These spots were sold in 15 and 30 second increment, similar to the network version.[1] Although the goal of Innertube was to attract newer, more technologically advanced viewers, CBS had also hoped to gain some overlap from network viewers wishing to watch rebroadcasts of network shows. Finally, CBS planned to include special one-on-one interviews with celebrities.[2]
Nearly a year after its launch, Innertube was not attracting the numbers that had been hoped for. Network executives realized that not many viewers were going to the site and decided to rebrand "Innertube" as "CBS.com", a more recognizable site for its viewers.[3] Much of Innertube's library content is now part of CBS's paid service Paramount+ (formerly CBS All Access).
References
^ abNewcomb, Kevin. "CBS Launches 'innertube' Broadband Video Network." ClickZ. 5 May 2006.
^"CBS Inflates Innertube Broadband TV." Digital TV Group Limited. 5 August 2006
^WebPro News Staff. "CBS Goes Net As Innertube Fails to Pop." WebPro News Online. 14 May 2007.
External links
May 05, 2023
innertube, innertube, redirects, here, tire, component, tire, broadband, video, channel, launched, 2006, channel, offered, original, only, shows, well, rebroadcasts, regular, shows, service, only, available, united, states, rebranded, year, later, 2008, under,. Innertube redirects here For the tire component see Tire CBS Innertube was a broadband video channel launched by CBS in May 2006 The channel offered original web only shows as well as rebroadcasts of CBS s regular shows The service was only available in the United States It was rebranded as CBS com a year later In 2008 under the CBS com name CBS began adding classic television series such as Hawaii Five O The Ed Sullivan Show and The Twilight Zone to its selection also including shows such as Melrose Place MacGyver and Star Trek The Original Series which never aired on CBS but are owned by CBS Television Distribution Advertising on Innertube was different and independent from CBS Sponsors who had network coverage had to purchase Innertube advertising separately 1 These spots were sold in 15 and 30 second increment similar to the network version 1 Although the goal of Innertube was to attract newer more technologically advanced viewers CBS had also hoped to gain some overlap from network viewers wishing to watch rebroadcasts of network shows Finally CBS planned to include special one on one interviews with celebrities 2 Nearly a year after its launch Innertube was not attracting the numbers that had been hoped for Network executives realized that not many viewers were going to the site and decided to rebrand Innertube as CBS com a more recognizable site for its viewers 3 Much of Innertube s library content is now part of CBS s paid service Paramount formerly CBS All Access References Edit a b Newcomb Kevin CBS Launches innertube Broadband Video Network ClickZ 5 May 2006 CBS Inflates Innertube Broadband TV Digital TV Group Limited 5 August 2006 WebPro News Staff CBS Goes Net As Innertube Fails to Pop WebPro News Online 14 May 2007 External links EditIndex of CBS Innertube Clips and Episodes Retrieved from https en wikipedia org w index php title CBS Innertube amp oldid 1145787212, wikipedia, wiki, book, books, library,
