Henry Weinhard's Private Reserve and Blitz-Weinhard were brands of beer first brewed in 1856 in Portland, Oregon.[1] The brewery was owned by the brewer Henry Weinhard of the Weinhard family,[1] who also made a line of soft drinks which survives to this day.
The Blitz-Weinhard brand was among several regional Pacific Northwest beers which were staples in that market during the decades following the repeal of Prohibition until they began losing market share to the national brands in the 1960s and 1970s.
Weinhard's created a unique and noteworthy advertising campaign in the late 1970s and 1980s to position its brand. The campaign featured a fictitious brand of beer called "Schludwiller" beer. A series of popular television commercials depicted Schludwiller as a beer brewed by the "California-Eastern Brewing Co." in California. In one of the ads, a "border patrolman" played by actor Dick Curtis asked Earl and Vern (the drivers of the Schludwiller Beer truck) "Well now…where you fellas going with all that beer?" Schludwiller came complete with its own motto in Latin: Quod Nesciunt Sibi Damno Non Erit (roughly: "What they don't know won't hurt them").
The Henry Weinhard's brand, repositioned as a quality microbrew, was able to regain and sustain its popularity. However, its favored status with beer-drinkers was not enough to save the original Portland brewery from eventual closure.
Like many businesses in the United States at the time, the Blitz-Weinhard brewery succumbed to purchase and resale by a number of companies in the late 20th century, including Pabst Brewing Company and Miller Brewing Company and now MillerCoors, the U.S. business unit of Molson Coors Brewing Company. In August 2021 Molson Coors announced the end of production for Henry Weinhard's Reserve.
In 1862, Henry Weinhard moved to Portland, Oregon and purchased an old brewery on the corner of NW First and Davis, before moving in 1864 to a facility occupying two full blocks at NW 12th and Burnside.[2] This Blitz-Weinhard brewery in Portland survived as a production facility under several ownership changes until 1999,[1] when it was sold by the Stroh Brewery Company to the Miller Brewing Company, who closed it down in late August.[3]
The brewery was a fixture of an old industrial and warehouse district which, beginning in the 1990s, has become known as the Pearl District in downtown Portland, and its closure marked the beginning of a massive urban rejuvenation project. Following the closure of the Portland brewery in 1999, Henry Weinhard's was brewed at the Olympia brewery in Tumwater, Washington until that brewery too was closed in 2003. Some of its beers were brewed under contract at the Full Sail Brewing Company in Hood River until 2013.
Henry Weinhard's Private Reserve was slated for discontinuation as of August 2021.[4][5] However, the brand was revived by Eugene, Oregon based Hop Valley Brewing in 2022.[6]
Gourmet sodasedit
Molson Coors Beverage Company has sought to exploit the Henry Weinhard's brand selling gourmet sodas, distributed out of Colfax, California. Flavors include:
^ abcEngeman, R.H. (2009). The Oregon Companion: An Historical Gazetteer of the Useful, the Curious, and the Arcane. Timber Press. pp. 50–51. ISBN978-1-60469-147-4. Retrieved January 19, 2020.
^McCall, William (August 29, 1999). "Blitz-Weinhard closes after 140 years". Eugene Register-Guard. (Oregon). Associated Press. p. 1A.
^Meunier, Andre (August 3, 2021). "Henry Weinhard's Private Reserve, hailed as Oregon's original craft beer, to be discontinued". The Oregonian. from the original on August 4, 2021. Retrieved August 5, 2021.
^Reeves, Katie (2011-11-29). "How Molson Coors deals with the cultural issues surrounding its M&A activity". Strategic HR Review. 11 (1). doi:10.1108/shr.2012.37211aaa.008. ISSN 1475-4398.
^"Henry Weinhard's - Hop Valley Brewing". Hop Valley Brewing. Retrieved 4 December 2023.
Further readingedit
Boyce, Bert. . Willamette Week, December 22, 1999.
External linksedit
Wikimedia Commons has media related to Henry Weinhard Brewery.
Official website
Molson Coors Beverage Company: Our Brands
March 14, 2024
henry, weinhard, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, march, 201. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Henry Weinhard s news newspapers books scholar JSTOR March 2011 Learn how and when to remove this template message Henry Weinhard s Private Reserve and Blitz Weinhard were brands of beer first brewed in 1856 in Portland Oregon 1 The brewery was owned by the brewer Henry Weinhard of the Weinhard family 1 who also made a line of soft drinks which survives to this day Henry Weinhard sIndustryAlcoholic beverageFounded1856HeadquartersGolden ColoradoProductsBeerOwnerMolson Coors Beverage CompanyThe Blitz Weinhard brand was among several regional Pacific Northwest beers which were staples in that market during the decades following the repeal of Prohibition until they began losing market share to the national brands in the 1960s and 1970s Contents 1 Advertising campaign 2 Brewery 3 Gourmet sodas 4 References 5 Further reading 6 External linksAdvertising campaign editWeinhard s created a unique and noteworthy advertising campaign in the late 1970s and 1980s to position its brand The campaign featured a fictitious brand of beer called Schludwiller beer A series of popular television commercials depicted Schludwiller as a beer brewed by the California Eastern Brewing Co in California In one of the ads a border patrolman played by actor Dick Curtis asked Earl and Vern the drivers of the Schludwiller Beer truck Well now where you fellas going with all that beer Schludwiller came complete with its own motto in Latin Quod Nesciunt Sibi Damno Non Erit roughly What they don t know won t hurt them The Henry Weinhard s brand repositioned as a quality microbrew was able to regain and sustain its popularity However its favored status with beer drinkers was not enough to save the original Portland brewery from eventual closure Like many businesses in the United States at the time the Blitz Weinhard brewery succumbed to purchase and resale by a number of companies in the late 20th century including Pabst Brewing Company and Miller Brewing Company and now MillerCoors the U S business unit of Molson Coors Brewing Company In August 2021 Molson Coors announced the end of production for Henry Weinhard s Reserve https www hopvalleybrewing com hanksBrewery edit nbsp Henry Weinhard nbsp Henry Weinhard s brewery in 1890In 1862 Henry Weinhard moved to Portland Oregon and purchased an old brewery on the corner of NW First and Davis before moving in 1864 to a facility occupying two full blocks at NW 12th and Burnside 2 This Blitz Weinhard brewery in Portland survived as a production facility under several ownership changes until 1999 1 when it was sold by the Stroh Brewery Company to the Miller Brewing Company who closed it down in late August 3 The brewery was a fixture of an old industrial and warehouse district which beginning in the 1990s has become known as the Pearl District in downtown Portland and its closure marked the beginning of a massive urban rejuvenation project Following the closure of the Portland brewery in 1999 Henry Weinhard s was brewed at the Olympia brewery in Tumwater Washington until that brewery too was closed in 2003 Some of its beers were brewed under contract at the Full Sail Brewing Company in Hood River until 2013 Henry Weinhard s Private Reserve was slated for discontinuation as of August 2021 4 5 However the brand was revived by Eugene Oregon based Hop Valley Brewing in 2022 6 Gourmet sodas editMolson Coors Beverage Company has sought to exploit the Henry Weinhard s brand selling gourmet sodas distributed out of Colfax California Flavors include Root Beer Vanilla cream soda Orange cream Black cherry creamReferences edit a b c Engeman R H 2009 The Oregon Companion An Historical Gazetteer of the Useful the Curious and the Arcane Timber Press pp 50 51 ISBN 978 1 60469 147 4 Retrieved January 19 2020 Brewery Blocks Portland Oregon Brewery History McCall William August 29 1999 Blitz Weinhard closes after 140 years Eugene Register Guard Oregon Associated Press p 1A Meunier Andre August 3 2021 Henry Weinhard s Private Reserve hailed as Oregon s original craft beer to be discontinued The Oregonian Archived from the original on August 4 2021 Retrieved August 5 2021 Reeves Katie 2011 11 29 How Molson Coors deals with the cultural issues surrounding its M amp A activity Strategic HR Review 11 1 doi 10 1108 shr 2012 37211aaa 008 ISSN 1475 4398 Henry Weinhard s Hop Valley Brewing Hop Valley Brewing Retrieved 4 December 2023 Further reading editBoyce Bert The Mash Willamette Week December 22 1999 External links edit nbsp Wikimedia Commons has media related to Henry Weinhard Brewery Official website Molson Coors Beverage Company Our Brands Retrieved from https en wikipedia org w index php title Henry Weinhard 27s amp oldid 1193886358, wikipedia, wiki, book, books, library,
