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Wikipedia

BetEasy

BetEasy (formerly known as CrownBet and BetEzy) was an Australian corporate bookmaker offering online sports and racing betting platforms. BetEasy is licensed in the Northern Territory and owned by The Stars Group.

BetEasy Pty Ltd
Company typePrivate
IndustryGaming
Founded2014
Defunct2020
HeadquartersMelbourne, Australia
Key people
Website

BetEasy was the official wagering partner of the Australian Football League and the only corporate bookmaker able to provide its customers with access to the popular Sky Racing channels directly through its betting applications.[1][2]

History edit

The BetEasy brand first launched in the Australian market in 2014 following the purchase and immediate rebrand of the former BetEzy brand by Matthew Tripp.

In December 2014, Crown Resorts acquired a 66% shareholding and BetEasy transitioned to the CrownBet brand in March 2015.[3] The deal offered a world-first integration of an online wagering operator with a land-based casino operation.

In December 2017, Crown Resorts announced it would divest CrownBet as part of a string of asset sales that would raise nearly $700m.[4]

The Stars Group acquired an 80% ownership interest in the combined companies through a series of transactions between February and April 2018. In August 2018, The Stars Group reinstated the BetEasy brand following the integration and migration of William Hill Australia with and into CrownBet.[5] On 3 December 2019, The Stars Group announced it had acquired the remaining 20% in BetEasy. Tripp stood down as CEO and become non-executive president of BetEasy on 1 January 2020.[6]

BetEasy remained Australian-based with offices in Darwin, Melbourne and Sydney. On 8 September 2020, BetEasy merged into Sportsbet. As a result, BetEasy was disbanded.[7]

Controversies edit

Illegal advertising edit

In April 2016, the company's joint venture with Matthew Tripp, CrownBet pleaded guilty to five counts of breaching laws by publishing illegal betting advertising that offered inducements for NSW residents to gamble.[8][9][10][11] According to NSW Department of Justice, CrownBet "sought to have the matters finalised without conviction in Downing Centre Local Court yesterday but Magistrate Joanne Keogh said convictions were necessary for general deterrence to others in the industry and to protect the vulnerable. CrownBet was convicted of the five offences and ordered to pay a total of $10,500 in fines and also ordered to pay Liquor & Gaming NSW legal costs of $10,000."[8][10]

References edit

  1. ^ "Corporate Partners – AFL". Australian Football League. Retrieved 17 October 2018.[1]
  2. ^ "CrownBet launches Sky Racing 1 & 2 streaming". Just Horse Racing. 23 April 2018. Retrieved 17 October 2018.
  3. ^ "James Packer's Crown takes control of BetEasy". The Sydney Morning Herald. 16 December 2014. Retrieved 17 October 2018.
  4. ^ "Crown Resorts agrees to $150m sale of CrownBet". The Guardian. 29 December 2017. Retrieved 17 October 2018.
  5. ^ "Crown Resorts agrees to $150m sale of CrownBet". Gaming Intelligence. 25 April 2018. Retrieved 17 October 2018.
  6. ^ Allen, Brad. "Matt Tripp to stand down as BetEasy CEO as Stars Group completes takeover". EGR North America. Retrieved 6 December 2019.
  7. ^ "Merger of Sportsbet and BetEasy owners signed off". racenet.com.au. Retrieved 3 January 2021.
  8. ^ a b "James Packer's Crownbet Fined For Illegal Ads". The Australian. Retrieved 7 August 2016.
  9. ^ . Skynews.com.au. 22 April 2016. Archived from the original on 23 July 2018. Retrieved 7 August 2016.
  10. ^ a b "Crownbet Convicted of Illegal Advertising". Justice.nsw.gov.au. 22 April 2016. Retrieved 7 August 2016.
  11. ^ "CrownBet Cops To Illegal Come-Hither Inducements | Online Gambling News". CalvinAyre.com. Retrieved 7 August 2016.

External links edit

    beteasy, formerly, known, crownbet, betezy, australian, corporate, bookmaker, offering, online, sports, racing, betting, platforms, licensed, northern, territory, owned, stars, group, ltdcompany, typeprivateindustrygamingfounded2014defunct2020headquartersmelbo. BetEasy formerly known as CrownBet and BetEzy was an Australian corporate bookmaker offering online sports and racing betting platforms BetEasy is licensed in the Northern Territory and owned by The Stars Group BetEasy Pty LtdCompany typePrivateIndustryGamingFounded2014Defunct2020HeadquartersMelbourne AustraliaKey peopleAndrew Menz CEO Matthew Tripp President Websitewww beteasy com au BetEasy was the official wagering partner of the Australian Football League and the only corporate bookmaker able to provide its customers with access to the popular Sky Racing channels directly through its betting applications 1 2 Contents 1 History 2 Controversies 2 1 Illegal advertising 3 References 4 External linksHistory editThe BetEasy brand first launched in the Australian market in 2014 following the purchase and immediate rebrand of the former BetEzy brand by Matthew Tripp In December 2014 Crown Resorts acquired a 66 shareholding and BetEasy transitioned to the CrownBet brand in March 2015 3 The deal offered a world first integration of an online wagering operator with a land based casino operation In December 2017 Crown Resorts announced it would divest CrownBet as part of a string of asset sales that would raise nearly 700m 4 The Stars Group acquired an 80 ownership interest in the combined companies through a series of transactions between February and April 2018 In August 2018 The Stars Group reinstated the BetEasy brand following the integration and migration of William Hill Australia with and into CrownBet 5 On 3 December 2019 The Stars Group announced it had acquired the remaining 20 in BetEasy Tripp stood down as CEO and become non executive president of BetEasy on 1 January 2020 6 BetEasy remained Australian based with offices in Darwin Melbourne and Sydney On 8 September 2020 BetEasy merged into Sportsbet As a result BetEasy was disbanded 7 Controversies editIllegal advertising edit In April 2016 the company s joint venture with Matthew Tripp CrownBet pleaded guilty to five counts of breaching laws by publishing illegal betting advertising that offered inducements for NSW residents to gamble 8 9 10 11 According to NSW Department of Justice CrownBet sought to have the matters finalised without conviction in Downing Centre Local Court yesterday but Magistrate Joanne Keogh said convictions were necessary for general deterrence to others in the industry and to protect the vulnerable CrownBet was convicted of the five offences and ordered to pay a total of 10 500 in fines and also ordered to pay Liquor amp Gaming NSW legal costs of 10 000 8 10 References edit Corporate Partners AFL Australian Football League Retrieved 17 October 2018 1 CrownBet launches Sky Racing 1 amp 2 streaming Just Horse Racing 23 April 2018 Retrieved 17 October 2018 James Packer s Crown takes control of BetEasy The Sydney Morning Herald 16 December 2014 Retrieved 17 October 2018 Crown Resorts agrees to 150m sale of CrownBet The Guardian 29 December 2017 Retrieved 17 October 2018 Crown Resorts agrees to 150m sale of CrownBet Gaming Intelligence 25 April 2018 Retrieved 17 October 2018 Allen Brad Matt Tripp to stand down as BetEasy CEO as Stars Group completes takeover EGR North America Retrieved 6 December 2019 Merger of Sportsbet and BetEasy owners signed off racenet com au Retrieved 3 January 2021 a b James Packer s Crownbet Fined For Illegal Ads The Australian Retrieved 7 August 2016 CrownBet convicted of illegal advertising Skynews com au 22 April 2016 Archived from the original on 23 July 2018 Retrieved 7 August 2016 a b Crownbet Convicted of Illegal Advertising Justice nsw gov au 22 April 2016 Retrieved 7 August 2016 CrownBet Cops To Illegal Come Hither Inducements Online Gambling News CalvinAyre com Retrieved 7 August 2016 External links editOfficial Website Retrieved from https en wikipedia org w index php title BetEasy amp oldid 1190850094, wikipedia, wiki, book, books, library,

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