Bear Naked is a food company that makes whole grain granolas, granola bites, and oatmeal. The company was launched in 2002 by Kelly Flatley and Brendan Synnott. In 2007, Bear Naked was purchased by Kashi, a subsidiary of the Kellogg Company, one of the biggest food corporations in the United States.[1] Bear Naked is based out of La Jolla, California.
Kelly Flatley and Brendan Synnott are the co-founders of Bear Naked granola. Flatley came up with the name – “bear” which evoked the outdoors, while “naked” implied the absence of additives. In college, Flatley made granola in her dorm room and shared it with friends. Flatley met Synnott in 2002 in Darien, Connecticut. Flatley was making her granola through the night and delivering it to local stores the next morning. They became business partners and began using a commercial kitchen. They were the only employees of the company at the time, so they created, distributed, and marketed the granola themselves. Initially, commercial distributors would not sell them raw materials, so they bought bulk from their local Costco. Synnott and Flatley pitched their products to organic and natural markets and increased the company's presence in stores. In 2003, Stew Leonard’s supermarket chain in New York picked up their granola, which helped pull the company into commercial success.[2][3]
Acquisition by KelloggEdit
In 2007, Flatley and Synnott were approached by Kashi, a subsidiary of the Kellogg Company. The partners sold Bear Naked for over $60 million. Flatley and Synnott stayed for a year to make a smooth transition to the new parent company. Today, Kellogg’s Kashi Co. organic unit manages the Bear Naked brand, from La Jolla, California.[4]
MarketingEdit
DesignEdit
For its initial design, Bear Naked used a logo with three slashes suggesting bear claw marks. They chose a bear symbol because of its appetite for nuts, fruit, and honey. After a redesign in 2015, “Kevin” the bear was introduced. He now appears on all packaging, social media, and the company website. The new design uses orange, the signature color of Bear Naked's flagship Fruit and Nut granola. The color is meant to be energetic and hopes to appeal to millennials and others with active lives.[5]
PackagingEdit
Bear Naked’s marketing strategy included presenting its product in a resealable cellophane pouch with a transparent window. In 2019, Bear Naked made its stand-up pouch from 100% recyclable materials.
ProductsEdit
GranolaEdit
Classic GranolaEdit
Banana Nut
Cacao and Cashew
Fruit & Nut
Maple Pecan
Peanut Butter
Triple Berry
Bear Naked Granola Fit (Reduced Sugar)Edit
Vanilla Almond
Peanut Butter Crunch
Gluten-Free and Grain FreeEdit
Maple Cinnamon
Chocolate Almond
Protein GranolaEdit
Original Cinnamon
Honey Almond
Granola bitesEdit
Dark Chocolate Sea Salt (Chewy)
Peanut Butter and Honey (Chewy)
Honey Oat (Crunchy)
Chocolate Chip (Crunchy)
OatmealEdit
Maple Pecan Steel Cut Oatmeal and Crunchy Granola Topper
Fruit and Nut Steel Cut Oatmeal and Crunchy Granola Topper
ReferencesEdit
^"Bear Naked". Cornucopia Institute. Retrieved 2022-04-22.
bear, naked, this, article, contains, text, that, written, promotional, tone, please, help, improve, removing, promotional, language, inappropriate, external, links, adding, encyclopedic, text, written, from, neutral, point, view, june, 2022, learn, when, remo. This article contains text that is written in a promotional tone Please help improve it by removing promotional language and inappropriate external links and by adding encyclopedic text written from a neutral point of view June 2022 Learn how and when to remove this template message Bear Naked is a food company that makes whole grain granolas granola bites and oatmeal The company was launched in 2002 by Kelly Flatley and Brendan Synnott In 2007 Bear Naked was purchased by Kashi a subsidiary of the Kellogg Company one of the biggest food corporations in the United States 1 Bear Naked is based out of La Jolla California Bear NakedTypeSubsidiary of Kellogg CompanyIndustryConsumer GoodsFounded2002 Norwalk ConnecticutFounderBrendan Synnott and Kelly FlatleyHeadquartersLa Jolla California U S ProductsGranolaOatmealParentKellogg CompanyWebsitehttp www bearnaked com Contents 1 History 1 1 Acquisition by Kellogg 2 Marketing 2 1 Design 2 2 Packaging 3 Products 3 1 Granola 3 2 Classic Granola 3 3 Bear Naked Granola Fit Reduced Sugar 3 4 Gluten Free and Grain Free 3 5 Protein Granola 3 6 Granola bites 3 7 Oatmeal 4 References 5 External linksHistory EditKelly Flatley and Brendan Synnott are the co founders of Bear Naked granola Flatley came up with the name bear which evoked the outdoors while naked implied the absence of additives In college Flatley made granola in her dorm room and shared it with friends Flatley met Synnott in 2002 in Darien Connecticut Flatley was making her granola through the night and delivering it to local stores the next morning They became business partners and began using a commercial kitchen They were the only employees of the company at the time so they created distributed and marketed the granola themselves Initially commercial distributors would not sell them raw materials so they bought bulk from their local Costco Synnott and Flatley pitched their products to organic and natural markets and increased the company s presence in stores In 2003 Stew Leonard s supermarket chain in New York picked up their granola which helped pull the company into commercial success 2 3 Acquisition by Kellogg Edit In 2007 Flatley and Synnott were approached by Kashi a subsidiary of the Kellogg Company The partners sold Bear Naked for over 60 million Flatley and Synnott stayed for a year to make a smooth transition to the new parent company Today Kellogg s Kashi Co organic unit manages the Bear Naked brand from La Jolla California 4 Marketing EditDesign Edit For its initial design Bear Naked used a logo with three slashes suggesting bear claw marks They chose a bear symbol because of its appetite for nuts fruit and honey After a redesign in 2015 Kevin the bear was introduced He now appears on all packaging social media and the company website The new design uses orange the signature color of Bear Naked s flagship Fruit and Nut granola The color is meant to be energetic and hopes to appeal to millennials and others with active lives 5 Packaging Edit Bear Naked s marketing strategy included presenting its product in a resealable cellophane pouch with a transparent window In 2019 Bear Naked made its stand up pouch from 100 recyclable materials Products EditGranola Edit Classic Granola Edit Banana Nut Cacao and Cashew Fruit amp Nut Maple Pecan Peanut Butter Triple BerryBear Naked Granola Fit Reduced Sugar Edit Vanilla Almond Peanut Butter CrunchGluten Free and Grain Free Edit Maple Cinnamon Chocolate AlmondProtein Granola Edit Original Cinnamon Honey AlmondGranola bites Edit Dark Chocolate Sea Salt Chewy Peanut Butter and Honey Chewy Honey Oat Crunchy Chocolate Chip Crunchy Oatmeal Edit Maple Pecan Steel Cut Oatmeal and Crunchy Granola Topper Fruit and Nut Steel Cut Oatmeal and Crunchy Granola TopperReferences Edit Bear Naked Cornucopia Institute Retrieved 2022 04 22 Kelly Flatley amp Brendan Synnott NPR org Retrieved 2022 04 18 Bear Naked s growth Stew Leonard to 65M Feb 6 2008 money cnn com Retrieved 2022 04 18 CT News Times The Danbury 2007 11 26 Kellogg swallows up Norwalk granola maker NewsTimes Retrieved 2022 04 18 a href Template Cite web html title Template Cite web cite web a CS1 maint multiple names authors list link Bear Naked Ptarmak Retrieved 2022 04 18 External links EditCompany Website Retrieved from https en wikipedia org w index php title Bear Naked amp oldid 1159951701, wikipedia, wiki, book, books, library,
