Bad Boy provides action sport and combat sport athletes with performance products and apparel. Marcus first began producing T-shirts and shorts for local surfers, skaters and motocross riders in San Diego, CA in the early eighties.[2] In the nineties, Bad Boy launched a combat sports line, starting with their sponsorship of Rickson Gracie, son of the founder of Brazilian Jiu Jitsu, Helio Gracie, for a seminar that he was giving in Rio de Janeiro. The seminar made the cover story in a national magazine and the cover photo featured Rickson wearing a Bad Boy gi. As Jiu Jitsu continued to grow in Brazil, Bad Boy continued to sponsor both the Gracies and Jiu Jitsu tournaments.
Other martial art academies in Brazil, most notably Luta Livre, took notice of the success and popularity of Jiu Jitsu and a war of words began, wherein Jiu Jitsu was denounced as a fad and not as effective as was publicized. In order to settle the debate, the first Mixed Martial Arts tournaments, then called Vale Tudo, sprung up throughout Brazil and Bad Boy was first in line to support the sport.
As the sport grew, it became apparent that the gi and traditional gear were hindering the performance of many athletes. Bad Boy recognized this and created the first shorts designed for the needs of Vale Tudo fighters. The Vale Tudo (VT) shorts were based on the Sungão, which is the Brazilian word for the swim briefs favored on Brazil's beaches. Bad Boy added legs to the garment and were made of durable yet comfortable polyamide.[3][4]
The Bad Boy branding is currently represented in the EU by selling MMA equipment and fight wear.
Bad Boy has won Best Technical Clothing Brand in the 2010 and 2011 World MMA Awards, and Best Lifestyle Clothing Brand in 2012.
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^. Archived from the original on 2013-01-22. Retrieved 2012-09-13.
^. Archived from the original on 2012-11-14. Retrieved 2012-09-13.
^. Archived from the original on 2010-02-01. Retrieved 2010-02-02.
External linksedit
Official website
January 01, 1970
brand, american, alternative, sport, lifestyle, brand, they, notable, their, presence, both, fashion, performance, equipment, boyindustrymma, skate, surf, motocrossfounded1982headquarterssan, diego, united, statesarea, servedusa, canada, brazil, south, africa,. Bad Boy is an American alternative sport and lifestyle brand They are notable for their presence in both fashion and performance equipment 1 Bad BoyIndustryMMA skate surf motocrossFounded1982HeadquartersSan Diego CA United StatesArea servedUSA Canada Brazil South Africa Japan Australia ThailandKey peopleMauricio Rua Demian Maia Chris Weidman Roger Huerta Diego Sanchez Junior dos Santos Mario Yamasaki Paulo Thiago Erick Silva Xande Ribeiro Alexander Gustafsson Brandon Vera Marcus ConroyProductsApparel athletic equipmentWebsitehttp www badboy com Contents 1 About 2 Historic fighters trainers and coaches 3 See also 4 References 5 External linksAbout editThis section needs additional citations for verification Please help improve this article by adding citations to reliable sources in this section Unsourced material may be challenged and removed Find sources Bad Boy brand news newspapers books scholar JSTOR October 2021 Learn how and when to remove this message Bad Boy provides action sport and combat sport athletes with performance products and apparel Marcus first began producing T shirts and shorts for local surfers skaters and motocross riders in San Diego CA in the early eighties 2 In the nineties Bad Boy launched a combat sports line starting with their sponsorship of Rickson Gracie son of the founder of Brazilian Jiu Jitsu Helio Gracie for a seminar that he was giving in Rio de Janeiro The seminar made the cover story in a national magazine and the cover photo featured Rickson wearing a Bad Boy gi As Jiu Jitsu continued to grow in Brazil Bad Boy continued to sponsor both the Gracies and Jiu Jitsu tournaments Other martial art academies in Brazil most notably Luta Livre took notice of the success and popularity of Jiu Jitsu and a war of words began wherein Jiu Jitsu was denounced as a fad and not as effective as was publicized In order to settle the debate the first Mixed Martial Arts tournaments then called Vale Tudo sprung up throughout Brazil and Bad Boy was first in line to support the sport As the sport grew it became apparent that the gi and traditional gear were hindering the performance of many athletes Bad Boy recognized this and created the first shorts designed for the needs of Vale Tudo fighters The Vale Tudo VT shorts were based on the Sungao which is the Brazilian word for the swim briefs favored on Brazil s beaches Bad Boy added legs to the garment and were made of durable yet comfortable polyamide 3 4 The Bad Boy branding is currently represented in the EU by https web archive org web 20161010125026 https badboy com gb en gb selling MMA equipment and fight wear Bad Boy has won Best Technical Clothing Brand in the 2010 and 2011 World MMA Awards and Best Lifestyle Clothing Brand in 2012 Historic fighters trainers and coaches editAlexander Gustafsson Vitor Belfort Antonio Rogerio Nogueira Antonio Rodrigo Nogueira Shogun Rua Joachim Hansen Mark Kerr Dan Henderson Frank Shamrock Ricardo Arona Wallid Ismail Rickson Gracie Renzo Gracie Mark Coleman Martin Kampmann Paulo Thiago Jake Shields Pedro Rizzo Bob Sapp Jerome Le Banner Dean Lister Wesley Correira Saulo Ribeiro Diego Sanchez Lyoto Machida Junior dos Santos Nino Schembri Jorge Macaco Patino Chris Weidman Kelvin Gastelum Stephen Thompson Michael PageSee also editMixed martial arts clothingReferences edit Bad Boy Brands The Company Archived from the original on 2010 01 28 Retrieved 2010 02 02 About Bad Boy Brands Archived from the original on 2013 01 22 Retrieved 2012 09 13 Vale Tudo construction Archived from the original on 2012 11 14 Retrieved 2012 09 13 About Bad Boy MMA Archived from the original on 2010 02 01 Retrieved 2010 02 02 External links editOfficial website Retrieved from https en wikipedia org w index php title Bad Boy brand amp oldid 1154294941, wikipedia, wiki, book, books, library,
